A single north-star metric
Each roadmap ties to one north-star metric you pick, marketing-sourced pipeline or blended CAC, for example.
The strategist works to it; the monthly readout reports it. No vanity dashboards.
Proof you can check before you commit
Every Dcrayon engagement rests on six proof points: outcomes you can verify, a method you can audit, and revenue numbers your finance team can read.
A single north-star metric
Baseline and tracking Your digital marketing strategy is anchored to one growth number you name on the first call, whether that is qualified leads, blended CAC, or repeat purchase rate. The strategist maps every channel back to it and reports against that single figure each month.
One strategist, plan to execution
Baseline to steady rhythm The strategist who models your channel mix and writes the roadmap is the same person who runs it week to week. No junior handoff once the plan is signed.
Visible in AI answers
Dcrayon AI toolkit Your roadmap covers how your brand appears in AI answers from ChatGPT, Gemini, Perplexity, and Google AI Overviews, so buyers researching there still find you.
Open exit after quarter one
Month to month You go month-to-month once the first quarter closes. We re-earn each quarter, and most brands stay because the compounding shows up in the numbers.
Creative and Branding, plus adjacent work
Work that stacks Digital strategy anchors our Creative and Branding practice. Brands fold in nearby work, positioning, identity, and campaigns, as the roadmap widens.
Readouts in plain revenue terms
Weekly calls, monthly review A weekly working call with your strategist, plus a monthly readout mapped to your north-star metric that your finance lead can follow line by line.
HOW DCRAYON DIGITAL STRATEGY WORKS
How Dcrayon builds your digital strategy across a 90-day cycle
A 90-second walkthrough of how we work, from your baseline Score in week one to a steady, revenue-led rhythm by the cycle's end.
What is digital strategy?
It is the plan that aligns your channels, message, and site around one goal. Three cards cover what it includes, why ours differs, and how we measure it.
Step 1: What a digital strategy covers
Definition Digital strategy sits inside our Creative & Branding work, where we set the channel mix, funnel map, and budget split before a rupee goes into ads. We plan it per account, run it over a 90-day cycle, and judge it against one growth number you choose.
Step 2: Why our approach is different
Differentiation Every roadmap now weighs where buyers actually research you, including ChatGPT, Gemini, Perplexity, and Google AI Overviews, not just paid and organic channels. We map the whole journey, then set channel priorities across SEO, PPC, and content from there.
Step 3: How we measure the plan
Measurement We open with a Dcrayon Score audit that grades your current channel mix, tracking setup, and positioning. A weekly working call plus a monthly marketing readout your finance team can follow track the growth number, and either side can close at day 90.
What we build into every plan
What you get on every Dcrayon growth plan
Each item below connects to a line in your marketing budget and to where prospects meet your brand, from Google search to answers inside ChatGPT, Gemini, Perplexity, and Google AI Overviews. Planned and checked by the strategist who owns your account.
Dcrayon AI toolkit applied
Our in-house AI toolkit audits your brand, closes gaps, and improves how you read in ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Brand listing repair (new for 2026)
We check and correct your Wikipedia, Wikidata, Crunchbase, G2, and Clutch records so AI answers cite your brand right.
Built into the plan, never a paid extra.
Dcrayon Score baseline
A 150-point audit run at kickoff.
It grades the signals that matter across positioning, channel depth, tracking, citations, and revenue.
Weekly cadence and monthly readout
A weekly call with your strategist and a monthly summary your finance team can follow, tied to the north-star metric.
The cadence is written into the contract.
Open exit after quarter one
Month-to-month once the first quarter closes.
A clean exit clause sits in every contract. We re-earn the work each quarter.
The three tools behind every roadmap
Score, Sequence, Repair. The audit, the quarter-long playbook, and the AI-search toolkit we run on every account.
Dcrayon Score (Creative and Branding axis)
A 150-point audit. The Creative and Branding axis grades the levers we measure inside every roadmap. Free on any proposal call.
Dcrayon Growth Formula (sequencing)
The quarter-long playbook that sequences the work around one north-star metric. Written in 2016 and refined as AI search took hold.
Dcrayon AI (operator toolkit)
Our in-house AI toolkit, run on every account to audit the brand, close gaps, and improve how you read in AI answers.
How Dcrayon runs your roadmap
Three repeatable plays that build on each other across cycles.
Step 1: Score
A free Dcrayon Score readout to start. A clear audit mapped against your current revenue baseline.
Step 2: Plan
A written quarter-long roadmap tied to one north-star metric you pick. Your senior strategist is on it from week one. Open exit at quarter's end.
Step 3: Compound
A weekly call and a monthly readout your finance team can follow. The work stacks across cycles: groundwork in cycle one sets up the gains in cycle two.
Get my free Dcrayon Score
A free audit and the quarter-long roadmap to close the gap.
+187%
Median revenue lift, year 1
Other Creative & Branding services
Digital Strategy sits inside the Creative & Branding category. Most clients expand into adjacent leaves as the program compounds.
WHY DCRAYON
Why our roadmap holds up
Succeed in a crowded market
A sound digital marketing strategy takes years of hands-on reps to get right. Dcrayon carries that load so you can stay focused on running the business.
Affordable retainers
Flat monthly fees set by scope, not a cut of ad spend. Your quote is anchored to the Dcrayon Score readout.
Human-led, AI-assisted
A senior strategist plus the Dcrayon AI toolkit on every account. The AI drafts and flags; the strategist checks and ships.
Transparent reports
A weekly call plus a monthly readout your finance team can follow. One north-star metric heads the dashboard.
No long-term contracts
Month-to-month once the first quarter closes. A clean exit clause sits in every contract.
Comprehensive scope
SEO, PPC, content, and creative under one roof and one strategist. No handoff seams between separate marketing agencies.
Cross-industry experience
500+ campaigns shipped since 2016 across India, the US, UK, and UAE. The patterns carry over; the tactics shift by market.
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The Score is free. The quarter-long roadmap is yours to keep.
Across our 485+ active retainers, brands running channels with no shared plan behind them commonly leave between Rs 5L and Rs 28L on the table over six months. Book a call and we will size the gap on your own account.
A free Dcrayon Score readout to start
A written quarter-long roadmap tied to one north-star metric
A clean exit clause in every contract, no annual lock-in
A senior strategist on every account; spots are limited
Question & Answer
Frequently asked questions
Real questions buyers ask Dcrayon before signing on.
First clear movement usually shows in 30 to 90 days once the channel mix and conversion tracking are corrected, based on your starting Dcrayon Score, scope, and market. The measurable revenue payback tends to land around month 3.
Most agencies count posts and clicks. Since 2016 we have planned digital strategy and marketing against real revenue, and against how often buyers find your brand in ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Retainers usually run Rs 1.8L to Rs 5L a month for a single-region, local plan. Multi-region programs run above Rs 7L a month.
No. You move month-to-month once the first quarter closes, with a clean exit clause in every contract.
Digital Strategy is one of several Dcrayon Creative & Branding programs, and it often sets the direction for the SEO, PPC, and content work that follows. See the full Creative & Branding overview at /services/creative-branding.
Get my free Dcrayon Score
A free audit and the quarter-long roadmap that comes with it.