One metric per plan
Every plan reports on one metric you choose, like organic leads or pipeline.
The editorial calendar serves it and the monthly report tracks it against baseline.
Content people finish reading, and search engines trust
Every Dcrayon content plan runs on six commitments: one tracked metric, a method you can audit, and reporting your finance team reads without help.
One organic metric we report on
Baseline and tracking You choose one number on the first call, qualified leads or pipeline from organic search. We map topics and briefs to that number, and each monthly readout shows how the published articles moved it.
Your editor is your strategist
From audit to cadence The strategist who maps your topic clusters is the one who briefs each article and edits the drafts. No junior writer learning search intent on your calendar.
Ranking and AI citations
Writing since 2016 We structure articles so Google and answer engines like ChatGPT and Gemini can quote them, using clear headings, schema, and sourced facts. Built into every brief.
No lock-in after the first quarter
Month-to-month after After the first quarter you run month to month. We re-earn the retainer each cycle because published articles keep pulling organic traffic and leads.
One team behind the calendar
Compounds each quarter Content marketing sits within our Social Media and Content group. As organic traffic grows, clients fold in social distribution or email without switching teams.
Reporting finance can follow
Weekly call, monthly readout A weekly editorial call with your strategist and a monthly readout tied to your one metric. Written so finance can follow organic pipeline without a glossary.
HOW DCRAYON CONTENT MARKETING WORKS
How Dcrayon plans your content over the first 90 days
A walkthrough of the method: from the opening content audit to a live editorial calendar and a steady publishing rhythm.
What is content marketing?
Content marketing is the ongoing work of researching topics, briefing writers, and publishing articles that earn rankings and inbound leads. Three cards cover what it involves, why our content marketing services differ, and how we measure it.
Step 1: What content marketing means here
Definition Content marketing sits inside our Social Media & Content team. We run it as a standing editorial engine, not a batch of one-off posts. There is a keyword map, a rolling calendar, and briefs planned across a 90-day cycle.
Step 2: Why our content stands apart
Differentiation We have published for clients since 2016, so every brief is written for real search intent and for how ChatGPT, Gemini, and Google AI Overviews pick passages to quote. We interview your in-house experts so the writing carries first-hand authority.
Step 3: How we track results
Measurement A content audit sets your baseline. A weekly call and a monthly summary track your metric across the quarter. Run month to month after the first 90 days.
What sits in every content plan
What ships on every content plan
Each item below maps to a real number in your sales pipeline and to how ChatGPT, Gemini, and Google AI Overviews choose passages to cite. Planned and edited by the content strategist on your account.
Search intent research
We pull the real queries your buyers use in Google and AI tools like ChatGPT and Gemini, sort them by intent, then group them into topic clusters.
Cited in AI answers
We audit and correct your entries on the sources AI reads, like Wikipedia, Crunchbase, G2, and Clutch, so answer engines name your brand accurately.
Part of every plan.
A content audit across 150 checks
The audit scores 150 checks across technical health, topical depth, backlinks, brand mentions, and the revenue signals in your existing articles.
Weekly call, monthly report
A weekly editorial call with your strategist and a monthly report your finance team reads, tied to your one metric.
The cadence is set in writing.
No lock-in after 90 days
You run month to month once the first quarter ends, with no exit penalty.
We re-earn the retainer each cycle on published results.
Three tools behind every content plan
The content audit, the quarterly editorial playbook, and the toolkit we run for AI citations. The three things on every plan.
Dcrayon Score (Social Media & Content)
A content audit across 150 checks. The Social Media and Content view covers the levers we watch on every editorial plan. Free on the proposal call.
Dcrayon Growth Formula (content sequencing)
The quarterly playbook that sequences pillar pages and cluster articles back to one metric. Refined since 2016 as search has changed.
DcrayonAI (our toolkit)
Our in-house AI toolkit, run on every plan to audit content, fix brand entities, and help search and AI tools quote you correctly.
How Dcrayon runs your content
Three steps that compound quarter over quarter.
Step 1: Score
A free content audit that maps your existing blogs and articles against where your organic pipeline stands today.
Step 2: Plan
A written editorial plan for the quarter, tied to one metric, with a senior strategist owning the account. Run month to month after the first 90 days.
Step 3: Compound
A weekly call and a monthly report. The library compounds: articles you publish now keep earning organic traffic and leads for quarters after.
Get my free content audit
A free audit of your blogs and articles, plus the quarterly editorial plan to close the gap.
+187%
Median revenue lift, year 1
Other Social Media & Content services
This service sits inside our Social Media & Content team. Most clients add nearby services as results build over time.
WHY DCRAYON
Why our content earns rankings
Get read when search is crowded
Ranking content takes years of hands-on editorial practice to get right. Dcrayon carries that work so you can stay on running the business.
Flat monthly pricing
A flat monthly fee tied to the editorial scope, not your ad spend. The quote comes from your content audit.
Written by people, checked by people
A senior strategist and our AI toolkit on every account. The toolkit drafts and audits; the editor checks facts, sources, and voice before anything ships.
Reporting you can audit
A weekly editorial call and a monthly report your finance team reads. One metric ties the numbers together.
No annual lock-in
You run month to month once the first quarter ends. Leave at the 90-day mark with no penalty.
One team, one calendar
Your articles and the social distribution around them, run by one team and one strategist. No handoffs between vendors.
Tested across industries
500+ campaigns shipped across India, the US, the UK, and the UAE since 2016. The search principles carry over; the topics adapt to your field.
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The audit is free. The quarterly plan is yours to keep.
Across our 485+ active retainers, brands publishing without a keyword map or an editorial calendar tend to forgo between Rs 5L and Rs 28L over six months. Book the call to size yours.
A free audit of your blogs and articles, no cost on the proposal call
A written quarterly editorial plan tied to one metric you pick
Month to month after the first quarter, no annual lock-in
A senior strategist editing every account; we cap how many we take
Question & Answer
Frequently asked questions
Questions buyers ask before signing a content plan.
It depends on your starting audit, the scope, and your field. Organic content compounds, so early rankings usually appear within a few months and build from there.
Many agencies count posts shipped. We have published strategic marketing content for clients since 2016 and answer to pipeline: rankings, organic leads, and how often ChatGPT, Gemini, and Google AI Overviews cite your articles.
Most plans run Rs 1.8L to Rs 5L per month for one region. Multi-region programs or larger content libraries run above Rs 7L.
No. You run month to month once the first quarter ends, and you can leave at the 90-day mark with no penalty.
Content marketing is one of several Dcrayon Social Media & Content services. Clients often start with content and add nearby services as their rankings compound. See the full Social Media & Content overview at /services/social-media-content.
Get my free content audit
A free audit of your blogs and articles, plus the quarterly editorial plan.