All Case Studies
Content people finish reading, and search engines trust
Every Dcrayon content plan runs on six commitments: one tracked metric, a method you can audit, and reporting your finance team reads without help.
One organic metric we report on
Baseline and tracking You choose one number on the first call, qualified leads or pipeline from organic search. We map topics and briefs to that number, and each monthly readout shows how the published articles moved it.
Your editor is your strategist
From audit to cadence The strategist who maps your topic clusters is the one who briefs each article and edits the drafts. No junior writer learning search intent on your calendar.
Ranking and AI citations
Writing since 2016 We structure articles so Google and answer engines like ChatGPT and Gemini can quote them, using clear headings, schema, and sourced facts. Built into every brief.
No lock-in after the first quarter
Month-to-month after After the first quarter you run month to month. We re-earn the retainer each cycle because published articles keep pulling organic traffic and leads.
One team behind the calendar
Compounds each quarter Content marketing sits within our Social Media and Content group. As organic traffic grows, clients fold in social distribution or email without switching teams.
Reporting finance can follow
Weekly call, monthly readout A weekly editorial call with your strategist and a monthly readout tied to your one metric. Written so finance can follow organic pipeline without a glossary.
HOW WE WORK
How Dcrayon works with the brands we partner with
A short film on how we work: the people you deal with, how we report, and the results we hold ourselves to.
What is content marketing?
Content marketing is the ongoing work of researching topics, briefing writers, and publishing articles that earn rankings and inbound leads. Three cards cover what it involves, why our content marketing services differ, and how we measure it.
Step 1: What content marketing means here
Definition Content marketing sits inside our Social Media & Content team. We run it as a standing editorial engine, not a batch of one-off posts. There is a keyword map, a rolling calendar, and briefs planned across a 90-day cycle.
Step 2: Why our content stands apart
Differentiation We have published for clients since 2016, so every brief is written for real search intent and for how ChatGPT, Gemini, and Google AI Overviews pick passages to quote. We interview your in-house experts so the writing carries first-hand authority.
Step 3: How we track results
Measurement A content audit sets your baseline. A weekly call and a monthly summary track your metric across the quarter. Run month to month after the first 90 days.
What sits in every content plan
What ships on every content plan
Each item below maps to a real number in your sales pipeline and to how ChatGPT, Gemini, and Google AI Overviews choose passages to cite. Planned and edited by the content strategist on your account.
One metric per plan
Every plan reports on one metric you choose, like organic leads or pipeline.
The editorial calendar serves it and the monthly report tracks it against baseline.
Search intent research
We pull the real queries your buyers use in Google and AI tools like ChatGPT and Gemini, sort them by intent, then group them into topic clusters.
Cited in AI answers
We audit and correct your entries on the sources AI reads, like Wikipedia, Crunchbase, G2, and Clutch, so answer engines name your brand accurately.
Part of every plan.
A content audit across 150 checks
The audit scores 150 checks across technical health, topical depth, backlinks, brand mentions, and the revenue signals in your existing articles.
Weekly call, monthly report
A weekly editorial call with your strategist and a monthly report your finance team reads, tied to your one metric.
The cadence is set in writing.
No lock-in after 90 days
You run month to month once the first quarter ends, with no exit penalty.
We re-earn the retainer each cycle on published results.
Three tools behind every content plan
The content audit, the quarterly editorial playbook, and the toolkit we run for AI citations. The three things on every plan.
Growth Intelligence (Social Media & Content)
A content audit across 150 checks. The Social Media and Content view covers the levers we watch on every editorial plan. Free on the proposal call.
Dcrayon Growth Engine (content sequencing)
The quarterly playbook that sequences pillar pages and cluster articles back to one metric. Refined since 2016 as search has changed.
DcrayonAI (our toolkit)
Our in-house AI toolkit, run on every plan to audit content, fix brand entities, and help search and AI tools quote you correctly.
How Dcrayon runs your content
Three steps that compound quarter over quarter.
Step 1: Score
A free content audit that maps your existing blogs and articles against where your organic pipeline stands today.
Step 2: Plan
A written editorial plan for the quarter, tied to one metric, with a senior strategist owning the account. Run month to month after the first 90 days.
Step 3: Compound
A weekly call and a monthly report. The library compounds: articles you publish now keep earning organic traffic and leads for quarters after.
Get my free content audit
A free audit of your blogs and articles, plus the quarterly editorial plan to close the gap.
+187%
Median revenue lift, year 1
Other Social Media & Content services
This service sits inside our Social Media & Content team. Most clients add nearby services as results build over time.
Real client work, with the receipts
200%
Improvement in conversion performance
Proven Water Industries
Proven's growth on Amazon over the engagementDcrayon's work on Proven's Amazon account has run as a long-term growth programme rather...
Keratine Professional
What is in place on Keratine Professional's accountOn Amazon.in today, the brand's lead listings name the product type, the hair concern...
3,400%
Sales growth on Amazon India
GetSetNova
Sales up 3,400% on Amazon IndiaOver the engagement, GetSetNova's sales on Amazon India are up 3,400%, and the brand holds Amazon Best...
McCormick & Company
What changed on McCormick's front endThe front end now loads non-essential scripts after the main content, runs third-party tags through...
Roundglass
What changed for Roundglass's HR team, IT and new employeesAccount creation, group membership and licence assignment now follow the...
GRYT Health Labs
What GRYT shoppers can do on the storeShoppers can check the brand's licence and ownership details, compare single units with packs of...
Daddy of Tastes
What the Daddy of Tastes kitchens and riders work withCustomers can order from the full menu, pin their exact location, pay through...
Instacertify
What Instacertify's visitors could doVisitors could search for a certification from the first screen, see two clear next steps, and move...
Northern Tile Distributors
The storefront delivers a clean shopping experience on both desktop and mobile. Page load times improved significantly, the add-to-cart rate...
RAA Logistics
What RAA's customers and team have nowProspective customers can find the exact service they need, read what it covers, see who runs the...
What buyers say about working with Dcrayon
A senior strategist on every account. A weekly call. No offshore hand-offs.
“Dcrayon provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.”
“The process was smooth and professional. Dcrayon delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.”
“They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.”
Chief Executive Officer, Nirwana Jewellers Private Limited
Verified on Clutch“Dcrayon made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.”
“Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.”
“Dcrayon took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.”
Keratine Professional
Salon-grade Hair Care on Amazon
WHY DCRAYON
Why our content earns rankings
Get read when search is crowded
Ranking content takes years of hands-on editorial practice to get right. Dcrayon carries that work so you can stay on running the business.
Flat monthly pricing
A flat monthly fee tied to the editorial scope, not your ad spend. The quote comes from your content audit.
Written by people, checked by people
A senior strategist and our AI toolkit on every account. The toolkit drafts and audits; the editor checks facts, sources, and voice before anything ships.
Reporting you can audit
A weekly editorial call and a monthly report your finance team reads. One metric ties the numbers together.
No annual lock-in
You run month to month once the first quarter ends. Leave at the 90-day mark with no penalty.
One team, one calendar
Your articles and the social distribution around them, run by one team and one strategist. No handoffs between vendors.
Tested across industries
500+ campaigns shipped across India, the US, the UK, and the UAE since 2016. The search principles carry over; the topics adapt to your field.
The audit is free. The quarterly plan is yours to keep.
Across the 485+ brands we have served, brands publishing without a keyword map or an editorial calendar tend to forgo between Rs 5L and Rs 28L over six months. Book the call to size yours.
A free audit of your blogs and articles, no cost on the proposal call
A written quarterly editorial plan tied to one metric you pick
Month to month after the first quarter, no annual lock-in
A senior strategist editing every account; we cap how many we take
Question & Answer
Frequently asked questions
Questions buyers ask before signing a content plan.
It depends on your starting audit, the scope, and your field. Organic content compounds, so early rankings usually appear within a few months and build from there.
Many agencies count posts shipped. We have published strategic marketing content for clients since 2016 and answer to pipeline: rankings, organic leads, and how often ChatGPT, Gemini, and Google AI Overviews cite your articles.
Most plans run Rs 1.8L to Rs 5L per month for one region. Multi-region programs or larger content libraries run above Rs 7L.
No. You run month to month once the first quarter ends, and you can leave at the 90-day mark with no penalty.
Content marketing is one of several Dcrayon Social Media & Content services. Clients often start with content and add nearby services as their rankings compound. See the full Social Media & Content overview at /services/social-media-content.
Get my free content audit
A free audit of your blogs and articles, plus the quarterly editorial plan.
Ready to Grow Your Business?
Get a free consultation and custom marketing strategy from our expert team.
Bring the numbers you already have. We will read them against what we see across 500-plus campaigns and show you where the real opportunity sits.
If we are not the right fit for the work, we will tell you that too.