3,400%
Sales growth on Amazon India
3
Categories with Amazon Best Seller badges
No. 1
Best Sellers Rank in Handheld Milk Frothers, Amazon.in, 13 Oct 2026
GetSetNova at a glance
The brand, its relationship to Dcrayon and the scope of the work.
| Item | Detail |
|---|---|
| Brand | GetSetNova, home and kitchen products, Samaypur, Delhi |
| Relationship | Dcrayon-related brand; Dcrayon hosts the website and manages the Amazon accounts |
| Marketplaces | Amazon.in and Amazon.com |
| Our scope | Amazon account management in India and the US, brand website |
| Website stack | Laravel, Vite and Alpine.js on Dcrayon's e-commerce platform |
Challenge
GetSetNova sells rechargeable milk frothers and other home and kitchen products on Amazon India and Amazon.com. Dcrayon manages its Amazon accounts and built and runs its website.
A Dcrayon-related brand selling across several Amazon categories
GetSetNova is a brand related to Dcrayon: we host its website and manage its Amazon accounts, so this case study describes our work for a related business rather than an independent client. The brand is based in Samaypur, North West Delhi. Its range covers rechargeable handheld milk frothers, automatic frothers, water dispenser pumps for 20-litre bottles, kitchen and luggage scales, lint shavers, immersion rods, gas lighters, desk lamps and health faucets. On Amazon the products appear under the GetSetNova and Nova names, with brand stores including the Nova Milk Frother Store and the GetSetNova Store. Each product type sits in its own Amazon category, with its own competitors and its own way of being searched. Our scope covers account management on Amazon.in, its extension to Amazon.com, and the brand website.
The account's foundations had gaps that capped every category
At the start, our review found gaps in listing quality, in brand registry alignment and in the documentation Amazon expects from a seller, including GST and invoicing records. They are unglamorous problems, but they set the ceiling for everything else. Brand Registry is what gives a brand access to A+ Content, Brand Stores and Sponsored Brands ads, and Amazon's own seller guidance names listing quality and account health among the things that affect how products rank in search.
One playbook could not fit a frother, a water pump and a lint shaver
These products are bought by different shoppers who search with different words and compare different things: foam and battery life for a frother, bottle fit and flow for a dispenser pump, blade count and speed for a lint shaver. Treating the account as one block, with one keyword list and one advertising structure, would have spread effort evenly across categories that behave very differently and blurred which product was earning its place.
An Amazon-first brand still needed a home of its own
A brand that sells mainly through Amazon still needs one place where shoppers can see the whole range, read the warranty terms and then buy from the listing they trust. That site has to support the Amazon listings rather than compete with them, so every product page needs a clear route back to Amazon.
Solution
Account foundations: brand registry, GST records and FBA preparation
The engagement began with documentation and requirements rather than advertising. We checked brand registry status, audited GST and invoicing records, reviewed each listing against its category's content requirements and set up checklists for FBA preparation. FBA (Fulfillment by Amazon) is the programme in which Amazon stores, picks, packs and ships a seller's products, and sending stock into it means preparing, packing and labelling each shipment the way Amazon's workflow sets out. With these in order, the later listing and advertising work sat on an account in good order. Our guide to Amazon account health explains why this groundwork matters, and it is part of our Amazon account management service.
One keyword and advertising plan per product category
With the base in place, each category got its own keyword research, A+ Content and advertising structure instead of an account-wide template. Backend search terms, which Amazon describes as keywords that are not visible to customers, were handled within the same per-category work. Keeping categories separate also keeps their measurement separate: a frother's rank in Handheld Milk Frothers says nothing about how a water pump is doing in Hot and Cold Water Dispensers, so each is judged against its own competitors.
Taking the Nova frothers to Amazon.com
Once the India account was stable, we extended the same approach to a United States seller account. On 13 October 2026, Nova milk frothers with GetSetNova named as manufacturer were listed on Amazon.com, with an "About the Brand" story module describing GetSetNova as a home-grown brand built around everyday coffee.
getsetnova.com, a Laravel website that hands shoppers to Amazon
We built getsetnova.com on Dcrayon's Laravel e-commerce platform, the same codebase our direct-to-consumer storefronts run on, and the site footer credits Dcrayon as its creator and manager. Laravel is a PHP framework, and the site's front end is built with Vite and Alpine.js. The site presents the range by collection, with collections for handheld and automatic milk frothers, desk lights, hot and cold water dispensers, immersion rods and lint shavers. Product pages include an image zoom lens, product video and a cart, and every product links to its Amazon listing with a "Buy on Amazon" button and to its Amazon reviews page, while the footer tells shoppers that prices and availability are shown on Amazon. The site also carries a best sellers page, a blog, a help centre, a warranty page, a chat page and the brand's policies, and it publishes structured data describing the organisation for search engines.
The site sends a full set of security headers on every response: HTTP Strict Transport Security with preload, a content security policy, a frame policy that stops other sites embedding its pages, a no-sniff header, a strict referrer policy and a permissions policy that turns the camera off. Plain HTTP requests are redirected to HTTPS. This is the kind of build our web development team handles.
Dcrayon's work across GetSetNova's two marketplaces and website
What each part of the engagement contributed.
| Service | What it contributed |
|---|---|
| Amazon account management | Brand registry, GST and invoicing records, category content checks, FBA preparation |
| Per-category listing and advertising | Keyword research, A+ Content and campaigns for each product type |
| Marketplace expansion | United States seller account and Nova listings on Amazon.com |
| Web development | Laravel brand website with collections and a Buy on Amazon link on every product |
getsetnova.com security headers
The protections the website sends with every page, as read from the live site.
| Control | Where it applies | How it was checked |
|---|---|---|
| HTTPS redirect and Strict Transport Security with preload | Whole site | 301 from HTTP and live header |
| Content security policy | Every page | Live header |
| Frame and no-sniff protection | Every page | Live headers |
| Referrer and permissions policy | Every page | Live headers |
Results
Sales up 3,400% on Amazon India
Over the engagement, GetSetNova's sales on Amazon India are up 3,400%, and the brand holds Amazon Best Seller badges in 3 categories.
"Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business."
Rishab, founder of GetSetNova, in a public review on the Amazon Service Provider Network (SPN).
Where GetSetNova's categories stood on 13 October 2026
With the foundation work done, the account runs per-category listings, A+ Content and advertising, and it sells on both Amazon.in and Amazon.com. Shoppers who find the brand outside Amazon have a website that shows the whole range and takes them to the right listing.
On 13 October 2026 the brand's listings held these Best Sellers Rank positions on Amazon.in: number 1 in Handheld Milk Frothers (30 in the whole Home and Kitchen department), number 1 in Automatic Milk Frothers (117 in Home and Kitchen), number 3 in Hot and Cold Water Dispensers, number 6 in Lint Shavers and number 8 in Health Faucets. The handheld frother also carried Amazon's Best Seller label in search results that day. Best Sellers Rank is Amazon's sales-based ranking within a category, which Amazon describes as based on sales and updated frequently. It is a different measure from a listing's organic position for a keyword and from where a Sponsored Products ad appears, which is why the table below gives it a column of its own.
GetSetNova Best Sellers Rank on 13 October 2026
Best Sellers Rank for five GetSetNova listings on one day, with organic and sponsored measures in their own columns.
| Date | Keyword and ASIN | Organic | Sponsored | BSR |
|---|---|---|---|---|
| 13 Oct 2026 | No keyword, handheld milk frother (B0DDC3M8H7) | Not tracked | Not tracked | 1 in Handheld Milk Frothers; 30 in Home and Kitchen |
| 13 Oct 2026 | No keyword, automatic milk frother (B0DK99N95L) | Not tracked | Not tracked | 1 in Automatic Milk Frothers; 117 in Home and Kitchen |
| 13 Oct 2026 | No keyword, water dispenser pump (B0DJ32SY3K) | Not tracked | Not tracked | 3 in Hot and Cold Water Dispensers |
| 13 Oct 2026 | No keyword, lint remover (B0DFCY1PPB) | Not tracked | Not tracked | 6 in Lint Shavers |
| 13 Oct 2026 | No keyword, health faucet (B0GQ68TDN2) | Not tracked | Not tracked | 8 in Health Faucets |
Key takeaways
Category by category: lessons for multi-category Amazon sellers
Category rank is measured one category at a time, so we plan the work the same way. Fixing the account's foundations first, then giving each product type its own keywords, content and advertising, is how we organise an account that sells several unrelated products. A brand website that points to the Amazon listings gives shoppers who hear about the brand elsewhere a direct route to the listing they want.
For brands selling in more than one Amazon marketplace, our article on running Amazon across several marketplaces covers how account health and catalogue rules carry across. The Proven Water case study shows the audit and bidding side of the same work on a single-category brand.
To review your own Amazon account, contact our marketplace team.
CategoryEcommerce