All Case Studies
Our retail + services clients ship channel-unified wins
Two recent retail + services engagements across multi-location retail and hospitality. Real attribution + revenue outcomes.
Multi-location D2C brand,
Local + e-commerce program
Dcrayon unified our local SEO across 42 store locations plus the Shopify D2C channel. Online + in-store attributed revenue +112 percent year on year.
Multi-location retail + D2C: local SEO at scale + Shopify CRO + lifecycle CRM + unified attribution across surfaces.
Read Multi-location D2C brand's Case Study
Hotel group,
Direct-booking program
Dcrayon shifted 18 percent of our OTA-share back to direct booking in two quarters. Net margin per stay up 24 percent.
Hospitality: direct-booking SEO + OTA-share optimisation + review velocity + loyalty CRM across 12 properties.
Read Hotel group's Case StudyHOW WE WORK
How Dcrayon works with the brands we partner with
A short film on how we work: the people you deal with, how we report, and the results we hold ourselves to.
THE RETAIL + SERVICES NUMBERS
Retail + services marketing industry vs Dcrayon
Where horizontal agencies underperform on multi-location + channel-unified work and where Dcrayon lands.
Industry baseline
Source: Dcrayon internal retail + services benchmark, 90-agency sample, Q1 2026.
Multi-location retail with unified online + offline attribution34%
D2C programs running SEO + AI-citation as one program28%
RERA-cleared real estate campaigns shipped on schedule38%
Hospitality brands recovering OTA-share to direct booking31%
Dcrayon retail + services outcomes
Source: Dcrayon engagement records, 45+ active retail + services retainers, Jan-Apr 2026.
Multi-location retail accounts with unified attribution96%
D2C accounts running SEO + AI-citation as one program100%
Senior vertical strategist on every account100%
Year-2 retention across retail + services retainers91%
Dcrayon retail + services footprint
From bootstrapped D2C to multi-location enterprise retail + hospitality programs, Dcrayon has shipped retail + services vertical marketing across India + US + UK + UAE since 2016.
45+
Retail + services retainers active
Shopify Partner
Verified
Since 2016
AI-first since 2024
45+ active retail + services retainers. Shopify Partner. AI-first since 2024.
Three proprietary tools behind every retail + services engagement
Score, Sequence, Repair. The diagnostic, the 90-day playbook, and the AI-citation toolkit we run on every retail + services vertical program.
Growth Intelligence (retail + services axis)
Five-axis six-dimension diagnostic. Covers channel-unification depth, local-SEO + GBP maturity, attribution + CRM hygiene, vertical-citation share, loyalty-program effectiveness.
Dcrayon Growth Engine (retail + services sequencing)
The 90-day playbook that sequences channel-unification + local-SEO + lifecycle CRM + vertical citation back to one revenue metric (online + in-store + direct-booking + loyalty).
DcrayonsAI (retail + services toolkit)
Internal toolkit that runs retail + services share-of-answer audits across ChatGPT, Gemini, Perplexity. Multi-location-aware citation engineering.
How Dcrayon delivers retail + services marketing
Three repeatable plays that compound retail + services wins across channels, locations, and cadence.
Step 1: Score
Free Growth Intelligence in one business day. Vertical-specific Score axis: channel-unification depth, local-SEO + GBP maturity, attribution + CRM hygiene, vertical-citation share. Single 0-100 number plus the gap list.
Step 2: Plan
Dcrayon Growth Engine. Senior vertical strategist writes the 90-day plan: channel unification + local + lifecycle CRM. Fixed scope tied to one revenue metric (online + in-store + direct-booking + loyalty).
Step 3: Compound
Weekly cadence + monthly readout. Weekly cadence with the vertical strategist + monthly CFO-readable readout. Retail + services compounds: unified attribution in cycle one feeds lifecycle CRM in cycle two.
Our Retail and Services services
Four vertical-specific marketing programs covering D2C + e-commerce, multi-location retail, real estate, and hospitality.
Real client work, with the receipts
200%
Improvement in conversion performance
Proven Water Industries
Proven's growth on Amazon over the engagementDcrayon's work on Proven's Amazon account has run as a long-term growth programme rather...
Keratine Professional
What is in place on Keratine Professional's accountOn Amazon.in today, the brand's lead listings name the product type, the hair concern...
3,400%
Sales growth on Amazon India
GetSetNova
Sales up 3,400% on Amazon IndiaOver the engagement, GetSetNova's sales on Amazon India are up 3,400%, and the brand holds Amazon Best...
McCormick & Company
What changed on McCormick's front endThe front end now loads non-essential scripts after the main content, runs third-party tags through...
Roundglass
What changed for Roundglass's HR team, IT and new employeesAccount creation, group membership and licence assignment now follow the...
GRYT Health Labs
What GRYT shoppers can do on the storeShoppers can check the brand's licence and ownership details, compare single units with packs of...
Daddy of Tastes
What the Daddy of Tastes kitchens and riders work withCustomers can order from the full menu, pin their exact location, pay through...
Instacertify
What Instacertify's visitors could doVisitors could search for a certification from the first screen, see two clear next steps, and move...
Northern Tile Distributors
The storefront delivers a clean shopping experience on both desktop and mobile. Page load times improved significantly, the add-to-cart rate...
RAA Logistics
What RAA's customers and team have nowProspective customers can find the exact service they need, read what it covers, see who runs the...
Why choose Dcrayon for Retail and Services
Senior vertical strategist on every account
No generalist account managers. The strategist who scopes your retail / D2C / real estate / hospitality engagement has shipped programs in your sub-vertical.
Channel-unified attribution in week one
96% of active multi-location retail accounts have unified online + in-store attribution. We run measurement architecture before paid spend.
Shopify Partner + Amazon Advertising specialists
Direct platform partnerships with Shopify (e-commerce) + Amazon Ads (D2C marketplace). Partner-grade support on every engagement.
AI-first retail + services since 2024
Every engagement ships share-of-answer work across ChatGPT, Gemini, Perplexity alongside the traditional channels.
Dcrayon has shipped 45+ active retail + services retainers since 2016 from Delhi HQ and Sheridan, Wyoming. Shopify Partner agency. AI-first since the 2024 pivot.
Dcrayon retail + services specialist vs horizontal agencyDCRAYON VS HORIZONTAL AGENCY
Where Dcrayon differentiates against horizontal full-service agencies on multi-location + channel-unified work.
| Feature | Dcrayon retail + services | Horizontal agency |
|---|---|---|
| Multi-location attribution unified before paid spend | Yes. 96% of active multi-location accounts | Paid spend launches before attribution; sunk-cost trap |
| Shopify Partner + Amazon Advertising specialists verified | Yes. both partnerships verified, partner-grade platform support | Usually neither |
| RERA + hospitality compliance-aware creative | Yes. specialised vertical-cleared pipelines | Generic real estate / hospitality creative |
| Local SEO at scale (40+ locations) | Yes. 42-location case study live | Sometimes. usually 1-5 locations |
| AI-citation strategy for retail + services queries | Yes. DcrayonsAI runs retail + services share-of-answer audits | Generic AI offering |
| Mutual kill-switch at day-90 | Yes. month-to-month after first 90 days | Annual retainers typical |
| Engagement budget | Rs 5-12L/mo India, USD 8-20K/mo global | Rs 8-25L/mo India, USD 15-50K/mo global |
| Feature | Dcrayon retail + services |
|---|---|
| Multi-location attribution unified before paid spend | Yes. 96% of active multi-location accounts |
| Shopify Partner + Amazon Advertising specialists verified | Yes. both partnerships verified, partner-grade platform support |
| RERA + hospitality compliance-aware creative | Yes. specialised vertical-cleared pipelines |
| Local SEO at scale (40+ locations) | Yes. 42-location case study live |
| AI-citation strategy for retail + services queries | Yes. DcrayonsAI runs retail + services share-of-answer audits |
| Mutual kill-switch at day-90 | Yes. month-to-month after first 90 days |
| Engagement budget | Rs 5-12L/mo India, USD 8-20K/mo global |
The retail + services Score is free. The 90-day plan is yours to keep.
Across Dcrayon' 45+ active retail + services retainers from Jan-Apr 2026, channel-unification + attribution-maturity modelling (FAIR-method, 90th percentile) yields a median 12-month opportunity cost of Rs 8L to Rs 110L per retainer for D2C / multi-location retail / real estate / hospitality brands without a channel-unified program (n=24 retainers with full attribution data). Book the scoping call to size yours.
Free five-axis Dcrayon retail + services Score in one business day
Written 90-day plan tied to one vertical revenue metric you pick
Channel-unified attribution architecture in week one
Senior vertical strategist on the account from week one
Retail and Services FAQs
Yes. Shopify Partner agency since 2023. Direct platform support, theme + app engineering, Shopify Plus migrations.
Standard channel-unification architecture ships in 4-6 weeks: GA4 + GBP + CRM + POS data into one warehouse, Looker dashboard surfacing online + in-store + return-rate metrics.
Yes. RERA-cleared lead funnels + project-launch campaigns + broker-portal CRO. Specialised counsel on call for state-specific RERA nuances.
Most retainers start at Rs 5 to 12 lakhs per month (India) or USD 8 to 20 thousand per month (global). Shopify-only + single-location engagements scope per project.