One target metric per account
Every campaign points at one metric you pick, like cost per acquisition or return on ad spend.
Your strategist bids to it and the monthly report shows it. No cluttered dashboards.
Why advertisers hand us the account
Every Dcrayon pay-per-click engagement rests on six commitments: proof in your conversion data, a method you can inspect, and revenue numbers finance can read.
One CPA target across every channel
Baseline and tracking On the first call we agree the one number that pays your bills, usually cost per lead or return on ad spend. Your strategist manages bids and budgets against that number, and the monthly report shows exactly where it stands.
Your strategist runs the bids
Audit through reporting The senior strategist who builds your campaign structure is the same person adjusting bids and pruning search terms each week. No trainee testing match types on your budget.
Search and social since 2016
DcrayonAI toolkit We have managed search and paid social since 2016 across India, the US, the UK and the UAE. That covers Google Ads, Microsoft Ads and Meta account structures from the first week.
Leave after the first cycle
Month-to-month terms You stay month to month once the first 90-day cycle closes. We keep the account by showing lower cost per lead and steady conversion volume, so renewals are earned each cycle.
Search now, more channels later
Channels you can add Your pay-per-click work sits inside our broader paid media practice. Clients add channels like paid social, Shopping or YouTube as the account matures.
A readout finance can follow
Weekly calls, monthly readout Each week you get a call with the strategist running your Google and Meta accounts, plus a monthly readout tied to your one number. Cost per lead, spend, and conversions, written so your finance team needs no translation.
HOW DCRAYON PPC MANAGEMENT WORKS
How Dcrayon runs your account over a 90-day cycle
A 90-second walkthrough of a Dcrayon pay-per-click engagement, from the Score readout in week one to clear revenue reporting in week twelve.
What is PPC Management?
It is how we plan, run and improve your paid search and social. Whether you want PPC services in Delhi or nationwide, the cards below cover what it means, why ours holds up, and how we measure it per account.
Step 1: What PPC Management covers
Definition PPC management means running your search, Shopping, and Performance Max campaigns as a steady program, not a one-off setup. We scope it per account, work it over a 90-day cycle, and judge it against one number you pick.
Step 2: Why our accounts hold their cost per lead
Differentiation Since 2016 we have managed paid search and social budgets, so we know which search terms waste money and which bring in buyers. You get negative-keyword pruning, clean conversion tracking, and bidding set to a real cost-per-lead target.
Step 3: How we measure the account
Measurement A Dcrayon Score audit reads your account first: Quality Scores, wasted spend, and tracking gaps. Then weekly calls and a monthly summary follow your one number across the 90-day cycle. Either side can stop at day 90.
Step 4: PPC Services in Delhi
Delhi & NCR Based in Delhi, we run PPC services in Delhi and across the NCR with strategists who know the local market. Google Ads, Microsoft Ads and Meta, set to a real cost-per-lead target and reviewed every week, on the same 90-day cycle we run for clients nationwide.
The pay-per-click work we set up for you
What every Dcrayon pay-per-click engagement includes by default
Each item below maps to a real lever in your numbers, across Google Ads, Microsoft Ads and Meta. Set up and checked by the senior strategist on your account.
DcrayonAI toolkit applied
We run our own tools on every account to flag wasted spend in the search terms report and surface new keywords, so your strategist spends time on the choices that grow sales.
Conversion tracking set up right
We wire up conversion tracking through GA4 and Google Tag Manager so every lead and sale is counted once.
Without it, bid management is blind. Your numbers hold up.
Dcrayon Score baseline
A 150-point review in the first week.
It checks account structure, keyword depth, conversion tracking, ad copy and the revenue each campaign returns.
Weekly calls plus monthly report
A weekly call with your strategist and a monthly Score summary tied to your one metric.
The reporting rhythm is written into your agreement.
You can leave at day 90
Month to month once the first 90-day cycle ends.
The exit option sits in every agreement. We earn the next cycle every cycle.
Three tools behind every account we run
Score, Plan and Tools: the health check, the 90-day plan and the kit we run on every pay-per-click account.
Dcrayon Score (paid-ads review)
A 150-point review of your account. It covers the levers we work inside every pay-per-click engagement. Free on every proposal call.
Dcrayon Growth Formula (90-day plan)
The 90-day plan that ties your pay-per-click work back to one metric you pick. Built and refined from the accounts we run.
DcrayonAI (operator toolkit)
Our own toolkit, run across every account to flag wasted spend, test bids and surface keywords faster.
How Dcrayon runs your pay-per-click account
Three steps that compound cycle after cycle.
Step 1: Score
Free Dcrayon Score readout mapped to your sales baseline. A 150-point pay-per-click review of the whole account.
Step 2: Plan
A written 90-day plan tied to one metric you pick. A senior strategist on your account from the first week. You can leave at day 90.
Step 3: Grow
Weekly calls and a monthly report your finance team can read. The account improves cycle over cycle as early tests inform later bids.
Get my Dcrayon pay-per-click Score readout
A free 150-point pay-per-click review plus the 90-day plan to close the gap.
+187%
Median revenue lift, year 1
Other PPC & Paid Advertising services
PPC Management sits inside our paid advertising work. Most clients add nearby services as the program grows.
WHY DCRAYON
Why advertisers stay with Dcrayon
Stand out in a crowded auction
Running profitable auctions takes years of hands-on practice. Dcrayon carries that work so you can stay focused on running the business.
Retainers priced to the work
A flat monthly fee tied to the work, not a percentage of your ad spend. The quote follows your Dcrayon Score readout.
People-led, AI-helped
A senior strategist plus our DcrayonAI toolkit on every account. The tools suggest bids and keywords; your strategist checks and ships.
Clear campaign reports
Weekly calls plus a monthly Score report your finance team can read. One metric anchors the whole dashboard.
No long-term contracts
Month to month after the first 90-day cycle. You can leave at day 90, and that exit sits in every agreement.
One team across every channel
Your search, shopping and paid social under one roof and one strategist. No handoffs between agencies.
Experience across markets
500+ campaigns run across India, the US, the UK and the UAE since 2016. The patterns carry over; the bidding adapts per market.
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The Dcrayon Score is free. The 90-day plan is yours to keep.
Across our 485+ active retainers, accounts that run ads with no negative-keyword upkeep or bid discipline typically leak between Rs 5L and Rs 28L over six months. Book the call to size yours.
Free 150-point Dcrayon pay-per-click Score readout of your account
A written 90-day plan tied to one metric you pick
You can leave at day 90, no annual lock-in
A senior strategist on every account; spots are limited
Question & Answer
Frequently asked questions
Real questions pay-per-click buyers ask Dcrayon before signing on.
It depends on your starting Dcrayon Score, how your tracking is set up, and how competitive your auctions are. The early work usually cuts wasted search terms first, and the revenue case builds as bidding tightens on what actually converts.
Many agencies report on clicks and impressions. Dcrayon has managed paid search since 2016, so we report on cost per lead and sales. You get clean conversion tracking, disciplined bid management, and a senior person who owns the number.
Pay-per-click retainers usually run Rs 1.8L to Rs 5L per month for single-region programs. Multi-region or larger accounts sit above Rs 7L.
No. You move to month to month after the first 90-day cycle, and the exit option sits in every agreement.
Pay-per-click advertising is one of several Dcrayon PPC and paid advertising programs. Clients often start with paid search and add channels like Shopping or paid social as it grows. See the full overview at /services/ppc-paid-advertising.
Get my Dcrayon pay-per-click Score readout
A free 150-point pay-per-click review plus the 90-day plan.