All Case Studies
Our vertical-specific clients move the metrics that move revenue
Two recent vertical engagements across fintech and D2C. Real cost + revenue moves, not vanity outputs.
Mid-market fintech,
Compliance-aware paid + SEO program
Dcrayon rebuilt our fintech acquisition program around SEBI + RBI-cleared creative. Cost-per-funded-account down 38 percent in two quarters; the compliance team did not block a single campaign.
Fintech-specific marketing: SEBI + RBI-aware paid + SEO, audit-trailed creative pipeline, KOL programs cleared with the compliance team upfront.
Read Mid-market fintech's Case Study
Multi-location D2C retail brand,
Local + e-commerce program
Dcrayon unified our local SEO across 42 store locations plus the Shopify D2C channel. Online + in-store attributed revenue +112 percent year on year.
Multi-location retail + D2C combined: local SEO at scale + Shopify CRO + lifecycle CRM + unified attribution across surfaces.
Read Multi-location D2C retail brand's Case StudyHOW WE WORK
How Dcrayon works with the brands we partner with
A short film on how we work: the people you deal with, how we report, and the results we hold ourselves to.
THE VERTICAL NUMBERS
Generic agency vs vertical-specialist Dcrayon
Where horizontal agencies underperform on vertical-specific work and where Dcrayon' compliance-aware playbooks land.
Horizontal agency baseline
Source: Dcrayon internal vertical-marketing benchmark, 180-agency sample, Q1 2026.
Campaigns cleared by compliance on first review (regulated verticals)32%
Vertical-specific funnels with named compliance owner24%
Brands cited inside ChatGPT / Gemini for category queries28%
Vertical retainers with measurable revenue tie-back41%
Dcrayon vertical outcomes
Source: Dcrayon engagement records, 485+ vertical engagements, Jan-Apr 2026.
First-pass compliance clearance on regulated-vertical creative94%
Senior vertical strategist on every account100%
Vertical retainers with one revenue metric full-scope100%
Year-2 vertical-retainer retention89%
Dcrayon vertical footprint
From bootstrapped D2C to multi-location enterprise verticals, Dcrayon has shipped vertical-specific marketing across 12 industries since 2016, in India, US, UK, and UAE.
12
Industries served
100+
Active vertical retainers
Since 2016
AI-first since 2024
12 industries served. 485+ vertical engagements. AI-first since 2024.
Three proprietary tools behind every vertical engagement
Score, Sequence, Repair. The diagnostic, the 90-day playbook, and the AI-citation toolkit we run on every vertical-specific marketing program.
Growth Intelligence (vertical axis)
Five-axis six-dimension diagnostic. The vertical axis covers regulatory exposure, vertical-content depth, compliance-clearance speed, vertical-citation share, and vertical-attribution maturity. Free on every proposal call.
Dcrayon Growth Engine (vertical sequencing)
The 90-day playbook that sequences vertical-cleared creative, compliance-aligned content, and vertical attribution back to one revenue metric per industry.
DcrayonsAI (vertical toolkit)
Internal toolkit that runs vertical-share-of-answer audits across ChatGPT, Gemini, Perplexity, Google AI Overviews and generates compliance-aware remediation roadmaps.
How Dcrayon ships vertical-specific marketing
Three repeatable plays that compound vertical wins across compliance + creative + cadence.
Step 1: Score
Free Growth Intelligence in one business day. Vertical-specific Score axis: regulatory exposure, vertical-content depth, compliance-clearance speed, vertical-citation share, vertical-attribution maturity. Single 0-100 number plus the gap list.
Step 2: Plan
Dcrayon Growth Engine. Senior vertical strategist writes the 90-day plan. Compliance team aligned in week one; creative pipeline runs through their queue, not around it. Fixed scope tied to one vertical revenue metric.
Step 3: Compound
Weekly cadence + monthly readout. Weekly cadence with the vertical strategist + monthly CFO-readable readout tied to the revenue metric. Vertical work compounds: compliance-cleared creative in cycle one feeds vertical citations in cycle two.
Industries we serve
Three vertical clusters covering technology + finance, healthcare + education, and retail + services.
Why choose Dcrayon for vertical-specific marketing
Senior vertical strategist on every account
No junior account managers learning your vertical on your budget. The strategist who scopes your vertical engagement stays on it.
Compliance team aligned in week one
Regulated-vertical creative runs through your compliance queue, not around it. First-pass clearance rate 94% across active accounts.
Five-axis vertical Score in one business day
Written diagnostic + fixed estimate inside 24 hours. Vertical-axis covers regulatory exposure, compliance-clearance speed, vertical-citation share.
AI-first vertical marketing since 2024
Every vertical engagement ships share-of-answer work across ChatGPT, Gemini, Perplexity, Google AI Overviews alongside the traditional layer.
Dcrayon has shipped vertical-marketing programs for 485+ brands served across 12 industries since 2016 from Delhi HQ and Sheridan, Wyoming. Shopify Partner agency. AI-first since the 2024 pivot.
Dcrayon vertical specialist vs generic horizontal agencyDCRAYON VS GENERIC HORIZONTAL AGENCY
Where Dcrayon differentiates against horizontal full-service agencies on vertical-specific compliance-aware marketing.
| Feature | Dcrayon vertical specialist | Horizontal full-service agency |
|---|---|---|
| Senior vertical strategist on the account | Yes. vertical specialist who knows the regulator + buyer language | No. generalist account manager + freelance copy |
| Compliance team aligned in week one | Yes. 94% first-pass clearance across active accounts | Compliance is a downstream blocker, not an upstream partner |
| Vertical-specific Score axis | Yes. regulatory exposure + vertical-citation share + compliance-clearance speed in one number | No. generic marketing score with no vertical lens |
| AI-citation strategy by vertical | Yes. DcrayonsAI runs vertical share-of-answer audits across LLMs | Sometimes. AI offering bolted on, no vertical depth |
| Audit-trail creative pipeline | Yes. every approval logged, every revision dated, MLR / SEBI / FDA / RERA-ready | Usually no. email + Slack approvals don't survive regulator audit |
| Mutual kill-switch at day-90 | Yes. month-to-month after first 90 days | No. annual retainers typical |
| CFO-readable monthly readout | Yes. one vertical revenue metric full-scope | Vanity dashboards + impression-counts typical |
| Feature | Dcrayon vertical specialist |
|---|---|
| Senior vertical strategist on the account | Yes. vertical specialist who knows the regulator + buyer language |
| Compliance team aligned in week one | Yes. 94% first-pass clearance across active accounts |
| Vertical-specific Score axis | Yes. regulatory exposure + vertical-citation share + compliance-clearance speed in one number |
| AI-citation strategy by vertical | Yes. DcrayonsAI runs vertical share-of-answer audits across LLMs |
| Audit-trail creative pipeline | Yes. every approval logged, every revision dated, MLR / SEBI / FDA / RERA-ready |
| Mutual kill-switch at day-90 | Yes. month-to-month after first 90 days |
| CFO-readable monthly readout | Yes. one vertical revenue metric full-scope |
The vertical Score is free. The 90-day plan is yours to keep.
Across Dcrayon' 485+ vertical engagements from Jan-Apr 2026, vertical-attribution + compliance-clearance modelling (FAIR-method, 90th percentile) yields a median 12-month opportunity cost of Rs 8L to Rs 120L per retainer for brands without an industry-cleared marketing program (n=42 retainers with full vertical-attribution data). Book the scoping call to size yours.
Free five-axis Dcrayon vertical Score in one business day
Written 90-day plan tied to one vertical revenue metric you pick
Compliance team aligned in week one (94% first-pass clearance)
Mutual kill-switch in every SoW, no annual lock-in
Industries FAQs
We staff the account with a strategist who has shipped programs in YOUR vertical, knows your regulators (SEBI, RBI, IRDAI, DCGI, FDA, NEP, RERA), and aligns with your compliance team in week one. Horizontal agencies treat your vertical as a footnote; we treat it as the scoping question.
Yes. Fintech (SEBI + RBI + SOC2 + FCA), insurance (IRDAI), healthcare (HIPAA + DPDP), pharma (DCGI + FDA + EMA MLR), real estate (RERA), and crypto (US SEC + EU MiCA + India VDA). Audit-trail creative pipeline with date-logged approvals.
Most vertical retainers start at Rs 5 to 12 lakhs per month (India) or USD 8 to 20 thousand per month (global). Single-leaf engagements scope per project.
Twelve industries across three vertical clusters: Technology + Finance (tech, finance, insurance, crypto), Healthcare + Education (healthcare, pharma, edtech, nonprofit), Retail + Services (D2C + e-commerce, retail, real estate, hospitality).
Ready to Grow Your Business?
Get expert digital marketing that delivers measurable results. Free consultation available.
We will review how your search, paid and marketplace channels are performing, and point out the gaps costing you the most right now.
You will finish the call knowing what to fix first, whether or not you work with us.