All Case Studies
Our tech + finance clients ship compliance-cleared wins
Two recent tech + finance engagements across fintech and SaaS. Real cost and clearance outcomes.
Mid-market fintech,
Compliance-aware paid + SEO program
Dcrayon rebuilt our fintech acquisition program around SEBI + RBI-cleared creative. Cost-per-funded-account down 38 percent in two quarters; zero compliance blocks in Q1.
Fintech marketing: SEBI + RBI-aware paid + SEO, audit-trailed creative pipeline, KOL programs cleared upfront with the compliance team.
Read Mid-market fintech's Case Study
B2B SaaS scaleup,
PLG funnel + AI-citation program
Dcrayon rebuilt our PLG funnel + AI-citation strategy. AI-referral traffic +422% in 6 months; dev-tool DRR sign-ups +156%.
SaaS PLG: technical SEO + AI-citation engineering + dev-tool content engine + lifecycle.
Read B2B SaaS scaleup's Case StudyHOW WE WORK
How Dcrayon works with the brands we partner with
A short film on how we work: the people you deal with, how we report, and the results we hold ourselves to.
THE TECH + FINANCE NUMBERS
Tech + finance marketing industry vs Dcrayon
Where the tech + finance vertical sits today and where Dcrayon outperforms across SaaS + fintech + insurance + crypto.
Industry baseline
Source: Dcrayon internal tech + finance benchmark, 80-agency sample, Q1 2026.
Fintech campaigns cleared by compliance on first review31%
SaaS programs with measurable AI-citation share24%
Insurance brokers with unified online + offline attribution38%
Crypto brands cited inside Perplexity / ChatGPT for category18%
Dcrayon tech + finance outcomes
Source: Dcrayon engagement records, 40+ active tech + finance retainers, Jan-Apr 2026.
First-pass compliance clearance on fintech / insurance / crypto creative94%
Senior vertical strategist on every account100%
Tech + finance retainers tied to one revenue metric100%
Year-2 retention across tech + finance retainers91%
Dcrayon tech + finance footprint
From bootstrapped SaaS to listed fintech, Dcrayon has shipped tech + finance vertical marketing across India + US + UK + UAE since 2016.
40+
Tech + finance retainers active
12+
Compliance frameworks covered
Since 2016
AI-first since 2024
40+ active tech + finance retainers. 12+ compliance frameworks. AI-first since 2024.
Three proprietary tools behind every tech + finance engagement
Score, Sequence, Repair. The diagnostic, the 90-day playbook, and the AI-citation toolkit we run on every tech + finance vertical program.
Growth Intelligence (tech + finance axis)
Five-axis six-dimension diagnostic. Covers regulatory exposure (SEBI / RBI / IRDAI / FCA / SEC / MiCA), vertical-content depth, compliance-clearance speed, AI-citation share, attribution maturity.
Dcrayon Growth Engine (tech + finance sequencing)
The 90-day playbook that sequences compliance-cleared creative, regulator-aware content, and vertical attribution back to one revenue metric (CPA, CAC, ARR, funded accounts).
DcrayonsAI (tech + finance toolkit)
Internal toolkit that runs tech + finance share-of-answer audits across ChatGPT, Gemini, Perplexity, Google AI Overviews. Compliance-aware citation engineering.
How Dcrayon delivers tech + finance marketing
Three repeatable plays that compound vertical wins across compliance, creative, and cadence.
Step 1: Score
Free Growth Intelligence in one business day. Vertical-specific Score axis: regulator exposure (SEBI / RBI / IRDAI / FCA / SEC / MiCA), AI-citation share, compliance-clearance speed. Single 0-100 number plus the gap list.
Step 2: Plan
Dcrayon Growth Engine. Senior vertical strategist writes the 90-day plan. Compliance team aligned in week one; creative runs through their queue, not around it. Fixed scope tied to one revenue metric.
Step 3: Compound
Weekly cadence + monthly readout. Weekly cadence with the vertical strategist + monthly CFO-readable readout. Tech + finance work compounds: cleared creative in cycle one feeds citation share in cycle two.
Our Technology and Finance services
Four vertical-specific marketing programs covering tech + SaaS, fintech, insurance, and crypto.
Real client work, with the receipts
200%
Improvement in conversion performance
Proven Water Industries
Proven's growth on Amazon over the engagementDcrayon's work on Proven's Amazon account has run as a long-term growth programme rather...
Keratine Professional
What is in place on Keratine Professional's accountOn Amazon.in today, the brand's lead listings name the product type, the hair concern...
3,400%
Sales growth on Amazon India
GetSetNova
Sales up 3,400% on Amazon IndiaOver the engagement, GetSetNova's sales on Amazon India are up 3,400%, and the brand holds Amazon Best...
McCormick & Company
What changed on McCormick's front endThe front end now loads non-essential scripts after the main content, runs third-party tags through...
Roundglass
What changed for Roundglass's HR team, IT and new employeesAccount creation, group membership and licence assignment now follow the...
GRYT Health Labs
What GRYT shoppers can do on the storeShoppers can check the brand's licence and ownership details, compare single units with packs of...
Daddy of Tastes
What the Daddy of Tastes kitchens and riders work withCustomers can order from the full menu, pin their exact location, pay through...
Instacertify
What Instacertify's visitors could doVisitors could search for a certification from the first screen, see two clear next steps, and move...
Northern Tile Distributors
The storefront delivers a clean shopping experience on both desktop and mobile. Page load times improved significantly, the add-to-cart rate...
RAA Logistics
What RAA's customers and team have nowProspective customers can find the exact service they need, read what it covers, see who runs the...
Why choose Dcrayon for Technology and Finance
Senior vertical strategist on every account
No generalist account managers. The strategist who scopes your tech + finance engagement has shipped programs in your sub-vertical before.
Compliance team aligned in week one
Regulated creative runs through your compliance queue, not around it. 94% first-pass clearance across active fintech + insurance + crypto accounts.
12+ compliance frameworks covered
SEBI + RBI + IRDAI + FCA + SOC2 + GDPR + DPDP + SEC + MiCA + VDA + FATF + AML. Specialised counsel on call for edge cases.
AI-first tech + finance since 2024
Every tech + finance engagement ships share-of-answer work across ChatGPT, Gemini, Perplexity, Google AI Overviews alongside the traditional channels.
Dcrayon has shipped 40+ active tech + finance retainers since 2016, covering 12+ compliance frameworks (SEBI, RBI, IRDAI, FCA, SOC2, GDPR, DPDP, SEC, MiCA, VDA, FATF, AML). AI-first since the 2024 pivot.
Dcrayon tech + finance specialist vs generic fintech agencyDCRAYON VS GENERIC FINTECH AGENCY
Where Dcrayon differentiates against full-service fintech-focused agencies on compliance-cleared marketing.
| Feature | Dcrayon tech + finance | Generic fintech agency |
|---|---|---|
| Senior strategist with sub-vertical experience | Yes. shipped programs in YOUR sub-vertical (PLG / fintech / insurance / crypto) | Sometimes. generic fintech experience, not your sub-vertical |
| Compliance team aligned in week one | Yes. 94% first-pass clearance | Downstream blocker after creative shipped |
| Audit-trail creative pipeline | Yes. date-logged approvals, SEBI / RBI / IRDAI / FDA-ready | Email + Slack approvals, fail audit |
| AI-citation strategy by sub-vertical | Yes. DcrayonsAI runs sub-vertical share-of-answer audits | Generic AI offering |
| Mutual kill-switch at day-90 | Yes. month-to-month after first 90 days | Annual retainers typical |
| Engagement budget | Rs 5-12L/mo India, USD 8-20K/mo global | Rs 8-25L/mo India, USD 15-50K/mo global |
| Feature | Dcrayon tech + finance |
|---|---|
| Senior strategist with sub-vertical experience | Yes. shipped programs in YOUR sub-vertical (PLG / fintech / insurance / crypto) |
| Compliance team aligned in week one | Yes. 94% first-pass clearance |
| Audit-trail creative pipeline | Yes. date-logged approvals, SEBI / RBI / IRDAI / FDA-ready |
| AI-citation strategy by sub-vertical | Yes. DcrayonsAI runs sub-vertical share-of-answer audits |
| Mutual kill-switch at day-90 | Yes. month-to-month after first 90 days |
| Engagement budget | Rs 5-12L/mo India, USD 8-20K/mo global |
The tech + finance Score is free. The 90-day plan is yours to keep.
Across Dcrayon' 40+ active tech + finance retainers from Jan-Apr 2026, vertical-attribution + compliance-clearance modelling (FAIR-method, 90th percentile) yields a median 12-month opportunity cost of Rs 12L to Rs 180L per retainer for fintech / SaaS / insurance / crypto brands without a compliance-aligned program (n=22 retainers with full attribution data). Book the scoping call to size yours.
Free five-axis Dcrayon tech + finance Score in one business day
Written 90-day plan tied to one vertical revenue metric you pick
Compliance team aligned in week one (94% first-pass clearance)
Senior vertical strategist on the account from week one
Technology and Finance FAQs
Yes. Senior strategists who have shipped programs through each regulator's clearance process, plus specialised counsel on call for edge cases. We do not freelance compliance work to junior associates.
Standard compliance clearance + production cycle is 10-14 business days for fintech. We run weekly clearance batches with your compliance team to keep the pipeline moving.
Yes. We work with crypto brands across US SEC + EU MiCA + India VDA tax-overlay regimes. Specialised counsel on call; messaging shipped within whatever regulatory window applies to the specific market.
Most tech + finance retainers start at Rs 5 to 12 lakhs per month (India) or USD 8 to 20 thousand per month (global). Single-campaign engagements scope per project.