Challenge
Northern Tile Distributors, a home and lifestyle brand, needed an online storefront that made their product range easy to browse and purchase on any device. The brief was a clean, fast catalogue site that highlighted products without feeling cluttered, with emphasis on mobile shopping and easy checkout.
Solution
Dcrayon designed and built a custom e-commerce storefront with a product-first catalogue, clear pricing with discount badges, and a streamlined checkout flow. We implemented a mobile-responsive design with intuitive navigation, WhatsApp chat integration for customer support, and optimized the site for fast page loads. The build included SEO-ready product pages with rich content, schema markup, and a structure built to rank in search and AI answer engines.
Results
The storefront delivers a clean shopping experience on both desktop and mobile. Page load times improved significantly, the add-to-cart rate increased after launch, and bounce rate dropped. The build achieved strong Lighthouse performance scores and was delivered on schedule.
