One pipeline number per account
Every program ties to one number you pick, cost per SQL or booked pipeline.
Your strategist tunes to it and the monthly report shows it. No vanity dashboards.
Proof, method, and pipeline you can trace
Every Dcrayon LinkedIn account rests on six commitments: pipeline you can prove, a method you can audit, and numbers your finance team reads without a translator.
One pipeline number, every lever tuned
Score and attribution On the first call you name one pipeline number, say cost per SQL or booked meetings. Your strategist tunes audiences, bids, and creative to it. The monthly report shows that one line.
One strategist owns Campaign Manager
Setup through scale The strategist who builds your account lists and Matched Audiences in Campaign Manager is the one who writes the bids and creative. No junior hands learning on your media budget.
Answer-engine ready since 2016
DcrayonAI toolkit Every account also tunes how buyers find you when they ask ChatGPT, Gemini, Perplexity, and Google AI Overviews about vendors in your category.
Mutual exit, every cycle
No annual tie-in Month to month once the first program cycle closes. We re-earn the account each cycle, and B2B clients stay because cost per lead and pipeline keep improving.
A full B2B paid stack
Channels that add up LinkedIn sits alongside our Google, Meta, and demand-gen work. B2B clients add channels as the pipeline data proves what converts.
A CFO can read the report
Weekly call, monthly readout A weekly working call on audiences, bids, and creative, plus a monthly readout your finance team can read: spend in, SQLs and pipeline out.
HOW DCRAYON LINKEDIN ADS WORK
How Dcrayon runs a LinkedIn ads program over 90 days
A walkthrough of how a Dcrayon account runs, from the week-one Score to pipeline you can trace back to specific campaigns and audiences.
What are LinkedIn ads?
LinkedIn advertising puts your offer in front of buyers filtered by job title, seniority, and company. The three cards below cover what the work involves, how our approach differs, and how Dcrayon measures each account.
Step 1: What the campaigns cover
Definition LinkedIn buys some of the costliest clicks in paid media, so we run it as a standing pipeline program, not a short burst. We manage bids, matched audiences, and Lead Gen Forms in Campaign Manager and judge the account by cost per qualified lead.
Step 2: Why our LinkedIn work is different
Differentiation Beyond the campaigns, we check how ChatGPT, Gemini, Perplexity, and Google AI Overviews describe your company, because B2B buyers now vet vendors in those tools before they click an ad. We correct what they get wrong.
Step 3: How we measure the work
Measurement We open with a read of your Campaign Manager account: audience overlap, spend wasted on broad titles, and lead form quality. A weekly call and a plain monthly cost-per-lead summary follow, and you can close out at day 90.
Signals we wire into every LinkedIn account
Standard work on every Dcrayon LinkedIn account
Each item below ties to a real figure in your CRM, from cost per lead to closed pipeline, and to how AI tools describe your company to buyers. Built and checked by the strategist on your account.
DcrayonAI toolkit applied
Our in-house AI toolkit runs on every account to audit and fix how ChatGPT, Gemini, Perplexity, and Google AI Overviews describe your brand to buyers.
Brand entity cleanup (new for 2026)
We audit and correct your Crunchbase, G2, Clutch, Wikidata, and Wikipedia listings, the sources AI tools lean on to confirm a B2B vendor is real.
Standard on every account, never a paid extra.
Dcrayon Score baseline
A free check across 150 points at kickoff.
It maps your LinkedIn signals across setup, audiences, tracking, brand citations, and pipeline impact.
Weekly call and monthly readout
A weekly working call with your strategist plus a plain monthly Score summary tied to your pipeline number.
The reporting rhythm is written into the agreement.
Mutual exit each cycle
Month to month once the first cycle closes.
A mutual exit sits in every agreement. We re-earn the account each cycle on results.
Three in-house tools behind every account
Score, Sequence, Repair. The free audit, the cycle plan, and the AI-visibility toolkit we run on every LinkedIn account.
Dcrayon Score (PPC & Paid Advertising axis)
A free check across 150 points. The paid advertising axis covers the audience, bid, and creative levers we track inside every LinkedIn campaign.
Dcrayon Growth Formula (LinkedIn sequencing)
The cycle plan that sequences audience, offer, and creative work back to one pipeline number. Built in 2016 and sharpened as answer engines matured.
DcrayonAI (operator toolkit)
Our in-house AI toolkit runs on every account to audit, fix, and keep your brand named across AI search.
How Dcrayon runs your LinkedIn account
Three repeatable plays that build on each other across cycles.
Step 1: Score
A free Dcrayon Score readout at kickoff. A LinkedIn account check across 150 points, mapped to your pipeline baseline.
Step 2: Plan
A written cycle plan tied to one pipeline number you pick. A senior strategist on the account from setup. Mutual exit in the agreement.
Step 3: Compound
A weekly call plus a plain monthly readout. Audiences and creative sharpen each cycle: what we learn in cycle one feeds the gains in cycle two.
Get my free Dcrayon LinkedIn ads Score
A free LinkedIn account check across 150 points and the cycle plan to close the gaps it finds.
+187%
Median pipeline lift, year one
Other PPC & Paid Advertising services
LinkedIn ads sit inside the PPC & Paid Advertising category. Most clients expand into nearby services as the program builds results.
WHY DCRAYON
Why teams pick our LinkedIn ads agency
Stand out in a crowded B2B feed
Running LinkedIn ads well takes years in Campaign Manager. As your linkedin advertising agency, Dcrayon takes the work off your plate so you can run the business.
Retainers that fit scope
Flat monthly linkedin advertising pricing tied to scope, not your media spend. Your quote is anchored to what the Score readout finds.
Humans lead the AI
A senior strategist plus the DcrayonAI toolkit on every account. The AI flags and drafts; the strategist decides and ships.
Reports without the fog
A weekly call plus a plain monthly Score readout. One pipeline number sets the dashboard, not a wall of charts.
No long tie-ins
Month to month once the first cycle closes. A mutual exit sits in every agreement.
One team, the whole paid stack
LinkedIn advertising services plus your Google, Meta, and demand-gen work under one strategist. No handoff seams between agencies.
Experience across categories
500+ B2B campaigns shipped across India, US, UK, and UAE. Playbooks carry over; tactics adapt to each category.
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The LinkedIn Score is free. The cycle plan is yours to keep.
Across our 485+ active retainers, the B2B brands that run LinkedIn on autopilot leave between Rs 5L and Rs 28L in pipeline unclaimed over six months. Book the scoping call to size yours.
A free Dcrayon LinkedIn account Score, across 150 checks
A written cycle plan tied to one pipeline number
A mutual exit in every agreement, no annual tie-in
A senior strategist in Campaign Manager on every account
Question & Answer
Frequently asked questions
Real questions B2B buyers ask our linkedin marketing agency before signing on.
Most accounts show first clear movement in 30 to 90 days, shaped by your audience size, offer, and sales cycle. Because B2B deals close slowly, traceable pipeline payback usually shows by month 3.
Many agencies report impressions and clicks. As a LinkedIn advertising agency we report cost per qualified lead and pipeline created, and track how ChatGPT, Gemini, Perplexity, and Google AI Overviews describe your company.
linkedin advertising costs for a retainer usually run Rs 1.8L to Rs 5L per month for single-region programs. Multi-region or enterprise scopes run above Rs 7L.
No. Month to month once the first cycle closes. A mutual exit sits in every agreement.
LinkedIn advertising is one of several Dcrayon PPC and paid advertising services. Many clients begin here and add nearby channels as pipeline grows. See the full PPC and paid advertising overview at /services/ppc-paid-advertising.
Get my free Dcrayon LinkedIn Score
A free LinkedIn account check across 150 points and the cycle plan.