One email number per account
Every program holds to one number you pick, like revenue per recipient or repeat rate.
Your strategist works to it; the report shows it. No vanity opens.
Email your subscribers actually open
Every Dcrayon email program rests on six plain promises: sends you can measure, deliverability you can check, and email revenue your finance team can read.
One number every send answers to
Audit and metric On the first call you name one revenue number, like revenue per recipient or repeat purchase rate. Every flow and campaign is built to move that figure, and the monthly report shows it plainly. No vanity charts.
The same hand plans and sends
From audit to send calendar The strategist who maps your flows also writes the subject lines and hits send. No junior passing your list from hand to hand while they learn.
Sending since 2016
DcrayonAI toolkit Dcrayon has run inbox programs since 2016 for stores in India, the US, the UK, and the UAE. From the first cycle you get tested welcome and win-back flows, RFM segments, and a suppression list that protects your sender score.
Stay for the results, not the lock-in
Month-to-month terms After the first quarter it runs month to month. Brands stay because open rates, clicks, and repeat orders keep climbing, not because a contract holds them in place.
Part of your content program
It compounds Email lives inside our Social Media and Content work. Many brands start with flows, then add newsletters, SMS, and content marketing services as the list grows.
Reporting without the jargon
Weekly call, monthly readout A weekly working call with your strategist plus a monthly readout tied to your revenue number. Deliverability, click-through, and orders placed from email, written so your finance team reads it without a glossary.
HOW DCRAYON EMAIL MARKETING WORKS
How Dcrayon shapes your email over the first 90 days
A 90-second look at how a Dcrayon email project runs, from the week-one audit to a steady, revenue-focused send calendar by the end of the cycle.
What is Email Marketing?
Lifecycle email is the craft of earning the next order through the inbox rather than more ad spend. Three cards cover what it is, why ours is different, and how Dcrayon measures it on every account.
Step 1: What email marketing is
Definition Email and lifecycle work sits within our Social Media and Content practice. We run it as a standing program, not a one-off job. Flows, campaigns, and list hygiene are planned over a 90-day cycle and held to one revenue number you set.
Step 2: Why Dcrayon email is different
Differentiation Since 2016 we have built inbox programs for online stores, service brands, and B2B lists. Each account gets welcome and cart-recovery flows, sunset rules for cold contacts, and segmentation in Klaviyo or Mailchimp, watched through inbox placement and click-through.
Step 3: How we measure email
Measurement A Dcrayon Score audit sets your baseline across deliverability, flow coverage, and list health. Then a weekly call plus a monthly finance-ready report tracks your revenue number across the 90-day cycle. You are free to leave at day 90.
The email work we build and measure
What you get on every Dcrayon email account
Each signal below ties to real money: a cleaner list, stronger inbox placement, and more repeat orders per send. Built and audited by the email lead on your account.
DcrayonAI toolkit applied
Our own AI tools help draft copy, flag weak subject lines, and score list hygiene.
A senior strategist checks and approves every send before it goes out.
Welcome and win-back flows
Welcome, post-purchase, replenishment, and win-back flows built once and left running in Klaviyo or Mailchimp.
Each contact meets the right message based on what they bought and when they last opened.
Email audit baseline
A 150-point review of your list health, flow coverage, deliverability setup, and how much revenue email brings in today.
It sets the baseline for the plan.
Weekly call plus monthly report
A weekly working call plus a monthly summary your finance team can read, tied to your revenue number and reporting deliverability, click-through, and orders.
The reporting cadence is fixed in your agreement.
Month-to-month after the first quarter
After the first quarter it runs month to month.
A clear exit sits in every agreement. Brands renew because the flows keep selling on their own.
Three tools behind every email account
Audit, Sequence, and Toolkit. The review, the flow plan, and the AI helpers we use on every email account.
Email audit (deliverability and flows)
A 150-point review. It covers list health, flow coverage, deliverability, and inbox placement, the levers inside your email program. Free on every proposal call.
Dcrayon flow map (email sequencing)
The flow and calendar plan that ties every send back to one number. Refined over years of running email for real brands.
DcrayonAI (operator toolkit)
Our own AI tools help draft copy, A/B test subject lines, and keep your list clean. A senior strategist reviews and ships every send.
How Dcrayon runs your email
Three repeatable steps that build month after month.
Step 1: Audit
A free Dcrayon email audit. A 150-point review mapped to where your email revenue stands today.
Step 2: Plan
A written flow plan tied to one number you pick. A senior strategist on the account from the first week. Month-to-month after the first quarter.
Step 3: Compound
A weekly call and a monthly report finance can read. The work stacks: flows built early keep selling while newsletters and campaigns run on top.
Get my free Dcrayon Email Score
A free 150-point email review and the flow plan to close the gap.
+187%
Median email revenue lift, year 1
Other Social Media & Content services
Email marketing sits inside our Social Media & Content work. Most clients add nearby services as their flows and newsletters grow.
WHY DCRAYON
Why brands pick Dcrayon for email
Stand out in a crowded inbox
Deliverability, segmentation, and flow copy take years of hands-on practice to get right. Dcrayon runs it for you so you can stay on the business.
Affordable retainers
Flat monthly pricing tied to scope, not your list size or send volume. Your quote is anchored to the free email audit.
Human-led AI
A senior email strategist plus the DcrayonAI toolkit on every account. AI drafts and tests subject lines; the strategist checks and sends.
Clear reports
A weekly call plus a monthly summary finance can read. One email number anchors the whole report.
No long contracts
Month to month after the first quarter. A clear exit is written into every agreement.
Full scope
Your flows, newsletters, and nearby content work under one roof and one strategist. No handoffs between separate content creation companies.
Cross-industry experience
500+ campaigns shipped across India, the US, the UK, and the UAE since 2016. The flow patterns carry over; subject lines and offers adapt per industry.
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The email audit is free. The flow plan is yours to keep.
Across our 485+ active retainers, brands leaning only on batch-and-blast email leave roughly Rs 5L to Rs 28L in repeat sales unclaimed over six months. Book a call to size yours.
Free 150-point Dcrayon email audit of list, flows, and deliverability
Written email flow plan tied to one revenue number you pick
A clear exit in every agreement, month-to-month terms
A senior strategist on every account; we take a limited number
Question & Answer
Frequently asked questions
Real questions email buyers ask Dcrayon before signing on.
Most lists show first real movement in 30 to 90 days, set by your starting Dcrayon Score, deliverability, and list size. Revenue you can trace back to email usually pays back by month three.
Many agencies count sends. Dcrayon has run email since 2016 and counts what pays: repeat orders, revenue per recipient, and a list that stays out of the spam folder. One senior person owns your account.
Email retainers usually run Rs 1.8L to Rs 5L a month for single-region programs. Multi-region or larger flow builds run above Rs 7L. Your quote follows the audit.
No. It runs month to month after the first quarter, with a clear exit written into every agreement.
Email marketing is one of several Dcrayon Social Media and Content programs. Clients often begin here and fold in SMS or content work as the list grows. See the full Social Media and Content overview at /services/social-media-content.
Get my free Dcrayon Email Score
A free 150-point email review and the flow plan.