All Case Studies
HOW WE WORK
How Dcrayon works with the brands we partner with
A short film on how we work: the people you deal with, how we report, and the results we hold ourselves to.
Three proprietary tools behind every AI-search win
Score, Sequence, Repair. The diagnostic, the 90-day playbook, and the toolkit that measures which engines cite you.
Growth Intelligence (AI-search axis)
Five-axis six-dimension diagnostic. The AI-search axis covers entity graph strength, structured data quality, third-party citation density, share-of-answer across engines, and the gap between what you publish and what gets cited. Free readout in one business day.
Dcrayon Growth Engine (AI sequencing)
The 90-day playbook that sequences entity repair, schema, original research and citation-surface distribution back to one revenue metric. Audit first; the rest only if the audit shows ROI.
DcrayonsAI (audit + repair toolkit)
Internal toolkit that runs share-of-answer audits across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, then generates the entity-graph repair actions that close the gap.
How Dcrayon delivers AI-search growth
Three repeatable plays that compound citation share across cycles.
Step 1: Score
Free Growth Intelligence readout in one business day, then the paid 14-day LLM-SEO audit at Rs 1.5L one-time. Names every source the engines cite instead of you and the 10-15 fixes that close the gap.
Step 2: Plan
Written 90-day plan tied to one metric you pick. Sequences entity-graph repair, schema, original research and distribution across the surfaces the models actually read.
Step 3: Compound
Weekly share-of-answer tracker showing which engines cite you, which cite competitors, and which serve a generic answer. Entity work in cycle one feeds citation count in cycle three.
Get my Dcrayon AI-Search Score in one business day
Free readout of how the answer engines currently see your brand, and the 90-day plan to close the gap. No slide decks, no sales theatre.
31%
Average share-of-answer at 90 days, first 6 programmes
What we actually do
Four services, run in sequence. Audit first; the rest only if the audit shows ROI.
Real client work, with the receipts
200%
Improvement in conversion performance
Proven Water Industries
Proven's growth on Amazon over the engagementDcrayon's work on Proven's Amazon account has run as a long-term growth programme rather...
Keratine Professional
What is in place on Keratine Professional's accountOn Amazon.in today, the brand's lead listings name the product type, the hair concern...
3,400%
Sales growth on Amazon India
GetSetNova
Sales up 3,400% on Amazon IndiaOver the engagement, GetSetNova's sales on Amazon India are up 3,400%, and the brand holds Amazon Best...
McCormick & Company
What changed on McCormick's front endThe front end now loads non-essential scripts after the main content, runs third-party tags through...
Roundglass
What changed for Roundglass's HR team, IT and new employeesAccount creation, group membership and licence assignment now follow the...
GRYT Health Labs
What GRYT shoppers can do on the storeShoppers can check the brand's licence and ownership details, compare single units with packs of...
Daddy of Tastes
What the Daddy of Tastes kitchens and riders work withCustomers can order from the full menu, pin their exact location, pay through...
Instacertify
What Instacertify's visitors could doVisitors could search for a certification from the first screen, see two clear next steps, and move...
Northern Tile Distributors
The storefront delivers a clean shopping experience on both desktop and mobile. Page load times improved significantly, the add-to-cart rate...
RAA Logistics
What RAA's customers and team have nowProspective customers can find the exact service they need, read what it covers, see who runs the...
Why choose Dcrayon for AI search
AI-first since 2024
Pivoted when AI Overviews began absorbing top-funnel research. Share-of-answer and rankings are one combined KPI, not two reports.
Senior strategist on every account
No junior analysts learning on your budget. The strategist who scopes your programme stays on it.
Audit before retainer
The 14-day audit is one-time and stands alone. If it does not show ROI, there is no programme to sell you.
Numbers you can hand to a CFO
Weekly share-of-answer movement against named competitors, tied to one revenue metric you pick. No vanity dashboards.
We pivoted to AI search in 2024, when Google AI Overviews started absorbing top-funnel research. Share-of-answer is reported alongside rankings, not instead of them.
The AI-Search Score is free. The 90-day plan is yours to keep.
38% of Indian under-35s now start product research in an AI chatbot before Google (Kantar India, Q1 2026), and that number is projected to cross 50% by Q4. If the engines cannot name your brand, that demand is invisible to you.
Free AI-search readout in one business day
Written 90-day plan tied to one metric you pick
Mutual kill-switch in every SoW, no annual lock-in
Senior strategist on every account; capacity is finite
Common questions
Because 38% of Indian under-35s now start product research in an AI chatbot before Google, per Kantar India’s Q1 2026 read. By Q4 that number is projected to cross 50%. If ChatGPT and Perplexity don’t know your brand exists, you are invisible to half your future buyers. Classic SEO catches the other half; you need both.
Different ranking surface, different signals. Google ranks pages on links, content, intent. LLMs cite sources on entity strength, third-party signal density, structured data quality, and citation graph reach. Our SEO team handles Google; the AI marketing team handles the LLMs. The two services share the audit step but split after.
No. We track share-of-answer weekly and show you the movement. In our first 6 client programmes, average share-of-answer in the brand’s top 10 queries went from 4% to 31% over 90 days. We won’t promise a number; we’ll show you the dashboard every Friday and explain what moved and why.
One-time audit is Rs 1.5L, no commitment after. Ongoing share-of-answer + content programme is month-to-month from Rs 1.5L/month, mutual kill-switch any time after 60 days. We do not lock you into annual contracts.
Yes, with caveats. ChatGPT and Claude handle Hindi well, Perplexity moderately, Google AI Overviews thinly. We split your programme into English-first (most B2B) or Hindi-first (most regional D2C) at the audit stage. Tamil, Telugu, Bengali, Marathi covered. Punjabi, Gujarati, Kannada in beta.
Ready to find out if your brand is invisible to AI search?
14-day audit. Rs 1.5L one-time. Report in your inbox + a 45-min walkthrough call. If we do not find anything, you pay nothing.
We run your brand and your top queries through ChatGPT, Claude, Perplexity and Google AI Overviews, then show you which sources get cited in your place and why.
On the call we go through the fixes in priority order, so your team knows what to change first and who owns it.