One sales metric per project
We tie your copy to one sales number you name, such as trials, orders, or replies.
Your writer works to it and the monthly recap shows it. No vanity charts.
Copy your buyers can trust
Every Dcrayon copywriting engagement rests on six things: pages that convert, a method you can inspect, and sales figures your finance team reads without help.
Copy pinned to one sales metric
Baseline and tracking On the first call we agree on the one page or funnel where the words are costing you sales, say a landing page that gets clicks but few sign-ups. Your writer works to that conversion rate, and the monthly report shows it.
One copywriter, start to finish
First draft to final edit The senior copywriter who maps your funnel writes the pages too. No junior ghostwriting, and no account manager relaying edits between you and the person holding the pen.
Writing that sells since 2016
Dcrayon AI toolkit We have written for brands since 2016 across India, the US, the UK, and the UAE. We mine your reviews, sales calls, and support tickets so the copy uses your buyers' own words, not marketing filler.
Leave at day 90, no penalty
No yearly contract After the first 90-day cycle you are month to month. We re-earn the account each cycle, and clients renew because the pages keep converting.
Part of social and content
Compounding work Copywriting sits inside our wider social and content practice. Clients add nearby work, like organic social or content strategy, as the copy proves out cycle over cycle.
Reports finance can read
Weekly call, monthly recap A weekly call with your writer plus a monthly recap tied to your sales metric. Plain figures your finance lead can read without a translator.
HOW DCRAYON WRITES COPY
How a Dcrayon copy cycle works over 90 days
A 90-second look at how a copy cycle runs, from your free audit in week one to a sales number you can track by the close of the cycle.
What is copywriting?
Copywriting is the words that persuade someone to buy. Three cards cover what it includes, why ours reads differently, and how we measure it on every project.
Step 1: What the copy covers
Definition Copywriting sits inside our Social Media and Content work. We run it as a standing program, not a single job: a message hierarchy for the brand first, then landing pages, ads, and email sequences written over 90 days and judged on what they earn.
Step 2: Why our copy reads better
Differentiation Good copy starts with research, not clever lines. We interview buyers, map their objections, and build each page around a single promise, so your website, ad, and email copy reads clearly for people and still earns its search rankings.
Step 3: How we measure the copy
Measurement A free Dcrayon Score reads your current headlines, calls to action, and page structure to set a baseline. A weekly call plus a plain monthly recap tracks your conversion numbers across the 90-day cycle. You can walk away at day 90.
What goes into every line we write
What you get on every Dcrayon copywriting engagement
Each item below ties to a copy decision that moves money: a sharper headline, a clearer call to action, a subject line people open. Written and edited by the senior writer on your account.
Dcrayon AI toolkit applied
We use our own toolkit to mine reviews, draft variants, and check readability.
A senior copywriter still shapes and signs off every line that ships.
One steady brand voice
We set your voice once, from tone to vocabulary to rhythm, then hold it across landing pages, ads, and emails so buyers hear the same message everywhere.
150-point copy audit
We run a 150-point audit in week one.
It checks what makes copy convert: headline clarity, message order, proof, readability, and a single strong call to action.
Weekly call, monthly recap
A weekly call with your writer and a plain monthly recap tied to your sales metric.
The reporting rhythm is set in the agreement.
Leave at day 90
Month to month after the first 90-day cycle.
Every agreement lets you leave. We re-earn the account each cycle.
Three tools behind the copy
The audit, the 90-day plan, and our writing toolkit. The review that sets your baseline, the plan that maps the work, and the kit we draft and check with.
Dcrayon Score (copy audit)
A 150-point review of your words. The copywriting view covers the levers we track on every project: hooks, structure, proof, and calls to action. Free on your first call.
Dcrayon Growth Formula (copy plan)
The 90-day plan that links every headline and email back to one sales number. Shaped over years of writing for real brands.
Dcrayon AI (writing toolkit)
Our in-house toolkit helps us mine voice-of-customer language, draft variants, and check readability, while a senior writer shapes every line.
How Dcrayon writes your copy
Three plain steps that build results cycle over cycle.
Step 1: Score
Free Dcrayon Score to start. A 150-point review of your landing page copy, ad copy, and email copy against your sales baseline.
Step 2: Plan
A written 90-day plan tied to one sales number you name. A senior copywriter on your account from week one. You can leave at day 90.
Step 3: Build
A weekly call plus a plain monthly readout. Copy compounds, so the tests you run in cycle one sharpen the wins in cycle two.
Get my free Dcrayon copy Score
A free 150-point review of your words plus the 90-day plan to close the gap.
+187%
Median sales lift, first year
Other Social Media & Content services
Copywriting services sit inside our Social Media & Content work. Most clients grow into nearby services as their results build.
WHY DCRAYON
Why Dcrayon copy converts
Get heard in a crowded feed
Selling words take years of hands-on practice to get right. Dcrayon carries that load so you can stay focused on running the business.
Flat monthly fee
A flat monthly fee set by scope, not by ad spend. Your quote comes from your free Score.
Human-led, AI-assisted
A senior copywriter plus our Dcrayon AI toolkit on every account. The tool speeds research and drafts; the writer shapes and ships every word.
Plain, honest reports
A weekly call plus a plain monthly Score readout. One sales number frames the whole report.
No long contracts
Month to month after the first 90-day cycle. Every agreement lets you leave.
One team, one voice
Your copy plus nearby social and content work, under one roof with one writer. No copy passed between strangers.
Copy that fits each market
Campaigns shipped across India, the US, the UK, and the UAE. The persuasion holds; the words and idioms adapt to your buyers.
0
Reviews
0
Reviews
0
Reviews
Your copy Score costs nothing. The 90-day plan is yours to keep.
Across our 485+ active retainers, the six-month gap we see for brands running weak, unedited copy on their key pages lands between Rs 5L and Rs 28L in lost revenue. Book the call to size yours.
Free 150-point Dcrayon copy Score to start
A written 90-day plan tied to one sales number
Every agreement lets you leave, with no yearly contract
A senior copywriter on every account, and seats are limited
Question & Answer
Frequently asked questions
Real questions buyers ask before they sign with Dcrayon.
Fresh copy on a live page or email tends to show its first real movement in 30 to 90 days, depending on your traffic, scope, and starting Score. The payback you can track usually lands by month 3.
Most agencies count words shipped. We have written since 2016 and we measure revenue, plus whether ChatGPT, Gemini, and Perplexity quote your brand in the answers your buyers read.
Copywriting retainers usually run Rs 1.8L to Rs 5L per month for a single region. Multi-region or larger programs run above Rs 7L.
No. You are month to month after the first 90-day cycle, and every agreement lets you leave.
Copywriting is one of several Dcrayon Social Media and Content programs. Clients often start with a page or email rewrite and grow into nearby services as results build. See the full Social Media and Content overview at /services/social-media-content.
Get my free Dcrayon copy Score
A free 150-point review of your words plus the 90-day plan.