One sales figure per account
Every campaign ties to one order or revenue figure you pick.
Your strategist works to it and the monthly report shows it, with no vanity follower dashboards.
Creator trust, traced to sales
Every Dcrayon influencer plan rests on six pillars: vetted creators, clear briefs, FTC disclosure, tracked links, one sales figure, and a readout finance can follow.
Tracked to orders, not likes
Codes and tracked links On the first call you pick the one sales number that matters. We then tag each creator with a unique promo code and UTM link, so every partnership ties back to real orders, not likes. The monthly report shows that number plainly.
One operator from brief to payout
Outreach through payout The senior person who picks your creators and writes the briefs also runs the outreach and the payouts. No junior learning creator negotiation on your budget.
Creator deals since 2016
DcrayonAI vetting We have matched brands with creators since 2016 across India, the US, the UK, and the UAE. We read engagement rate, saved posts, and audience overlap to find nano and micro creators who actually sell, and we write briefs that keep your brand safe.
Stop after any cycle
Month to month We work month to month once the first 90-day cycle ends. We re-earn each cycle, and brands stay because tracked orders from creators keep building.
Paired with paid amplification
Add UGC and paid Creator work runs inside our wider social and content team. Brands often add paid amplification of the best posts or UGC once the partnerships find their footing.
Cost per order, in plain view
Weekly and monthly A weekly call with your strategist, plus a monthly readout tied to tracked orders. Finance sees cost per order and creator payout side by side, with no jargon.
HOW DCRAYON INFLUENCER MARKETING WORKS
How Dcrayon runs your creator campaigns over a 90-day cycle
A short walkthrough of how we work, from your Score report at the start to creator sales you can trace by the end of the cycle.
What is influencer marketing?
Influencer marketing means working with trusted creators whose audience trusts them back. Three cards cover what the work is, why our creator vetting is different, and how we measure every campaign.
Step 1: What influencer marketing means here
Definition Influencer work sits inside our Social Media and Content team. We run it as a steady program, not a single sponsored post. We plan the creator mix, seed product, sign usage rights, and turn the posts that land into paid partnership ads over a 90-day cycle.
Step 2: Why our creator work is different
Differentiation We match you with creators whose real audience matches your buyers, not just big follower counts. Every brief sets the message, the do-not-say list, and clear #ad disclosure that meets FTC and ASCI rules, so each post stays honest and on brand.
Step 3: How we measure creator campaigns
Measurement A Dcrayon Score report sets the starting line. Weekly calls plus a clear monthly summary track your sales number across the 90-day cycle. You can walk away at day 90.
What we track on every creator campaign
What you get on every Dcrayon influencer marketing account
Each signal below maps to a real driver of sales: creator fit, engagement quality, content usage rights, and code-level tracking. Set up and checked by the senior strategist on your account.
DcrayonAI vetting applied
We use our own tools to find creators who fit, check real reach and engagement, and spot bought followers before you pay for any partnership.
Clear briefs and FTC disclosure
Every creator gets a written brief with your message, usage rights, and clear FTC disclosure.
Built into each campaign, not a paid extra.
Dcrayon Score baseline
A 150-point review at the start.
It tracks the signals that matter for creators: audience fit, engagement, messaging, tracking, and orders.
Weekly calls plus monthly report
A weekly call with your strategist plus a clear monthly Score summary tied to your sales figure.
The report rhythm is set in your contract.
Stop after the first cycle
Month to month once the first 90-day cycle ends.
You can stop in every contract. We re-earn the next cycle each time.
Three tools behind every creator win
Score, Sequence, and our vetting toolkit. The review, the 90-day plan, and the tools we use to pick creators and track orders.
Dcrayon Score (Social Media and Content)
A 150-point review. The social and content part covers the levers we measure inside every creator campaign. Free on every proposal call.
Dcrayon Growth Formula (campaign sequencing)
The 90-day plan that ties your creator work back to one sales figure. Built on the way we have run partnerships since 2016.
DcrayonAI (operator toolkit)
Our own tools to find creators, check real reach, flag bought followers, and track orders on every partnership.
How Dcrayon runs your creator campaigns
Three repeatable plays that build across cycles.
Step 1: Score
Free Dcrayon Score report at no cost. A 150-point review of your creator work mapped to your sales baseline.
Step 2: Plan
A written 90-day plan tied to one sales figure you pick. A senior strategist on your account from the first brief. You can stop after any cycle.
Step 3: Compound
Weekly calls plus a clear monthly report. Creator work builds across cycles: the vetting and briefs in cycle one feed the orders in cycle two.
Get my Dcrayon influencer marketing Score
A free 150-point review of your creator work and the 90-day plan to close the gap.
+187%
Median revenue lift, year 1
Other Social Media & Content services
Influencer work sits inside our Social Media and Content team. Most clients add nearby services as the program grows.
WHY DCRAYON
Why brands pick Dcrayon for creators
Stand out in a crowded creator market
Good creator work takes years of hands-on practice to get right. Dcrayon takes the vetting, briefs, and tracking off your plate so you can stay focused on the business.
Fair monthly fees
Flat monthly pricing tied to the work, not to your creator budget. Your quote is based on your Score report.
People-led, AI-helped
A senior strategist plus the DcrayonAI toolkit on every account. The tools shortlist creators; your strategist checks and signs them.
Clear campaign reports
Weekly calls plus a monthly Score report finance can read. One sales figure sets the dashboard, not follower counts.
No long contracts
Month to month once the first 90-day cycle ends. You can stop in every contract.
Full scope
Creator work plus nearby social and content work in one place, with one strategist. No agency hand-off seams.
Wide experience
500+ campaigns shipped across India, the US, the UK, and the UAE. The patterns travel; the creator tactics shift per market.
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The Score is free. The 90-day plan is yours to keep.
Across our 485+ active retainers, the median 6-month gap we see for brands running one-off creator posts with no tracking lands between Rs 5L and Rs 28L in lost revenue. Book the call to size yours.
Free 150-point Dcrayon Score report on your creator work
A written 90-day creator plan tied to one sales figure
You can stop in every contract, no yearly lock-in
A senior strategist on every account; we take on a limited number
Question & Answer
Frequently asked questions
Real questions brands ask Dcrayon about creators before signing on.
Most creator campaigns show first real movement in 30 to 90 days, depending on your starting Dcrayon Score, the creator mix, and your market. Sales you can trace to a code or link usually build by month 3.
Many agencies count reach and follower counts. We vet creators on engagement and audience overlap, write briefs with proper #ad disclosure, and tie every partnership to a code and UTM link so you see real sales. We have done this since 2016.
Creator retainers usually run Rs 1.8L to Rs 5L per month for single-region programs. Multi-region or larger programs run above Rs 7L.
No. Month to month once the first 90-day cycle ends. You can stop in every contract.
Influencer marketing is one of several Dcrayon Social Media and Content programs. Clients often start with a creator campaign and add content creation or paid social as the work grows. See the full Social Media and Content overview at /services/social-media-content.
Get my Dcrayon influencer marketing Score
A free 150-point review of your creator work and the 90-day plan.