One business number per account
We tie the whole program to one number you pick, be it leads, sales, or booked calls.
Your strategist works to it, and the monthly report shows it, not vanity counts.
Build a brand people trust on social
Every Dcrayon account rests on six plain promises: proof you can check, a method you can audit, and social numbers your finance team can read.
One number behind every post
Reach to revenue On the first call you name the single metric that pays your bills, whether that is qualified DMs, profile visits, or sales from social. Every post and every monthly report ladders back to it, with no vanity charts in between.
The strategist who posts also plans
From kickoff to results The senior strategist who plans your content calendar also writes the hooks and reads your Instagram and LinkedIn analytics each week. No junior hands learning on your budget.
Tools assist, people post
DcrayonAI toolkit We audit how ChatGPT, Gemini, and Perplexity describe your brand when someone asks for the best option in your field, then shape your bios, posts, and creator mentions so those answers stay accurate.
Leave at day 90 if you like
No yearly contract You stay month to month after the first 90 days. We re-earn the account every cycle, and social clients stay because saves, shares, and sales keep climbing.
Backed by a full content team
Builds each cycle This work sits inside our Social Media and Content team. Clients often add creative, influencer, or paid social work as the calendar fills and reach grows.
Reports without the jargon
Weekly call, monthly report A weekly call with your strategist, plus a monthly readout that maps reach, engagement, and leads to your one number. Plain language your finance team can follow.
HOW DCRAYON SOCIAL MEDIA MARKETING WORKS
How Dcrayon grows your brand on social in 90 days
A 90-second look at how we work, from your Score in week one to reach and leads you can tie to revenue by week twelve.
What is Social Media Marketing?
Social media marketing means growing an audience through a steady content mix, organic reach, paid amplification, and active community replies. The three cards below explain what it covers, what sets our approach apart, and how we score the work.
Step 1: What social media marketing means
Definition Social media marketing is part of our Social Media and Content practice. We run it as a standing content operation, not a burst of posts: a pillar-based calendar, a posting cadence tuned per platform, and reporting against the metric you named.
Step 2: Why our approach is different
What sets us apart Alongside the organic calendar and paid campaigns in Meta Ads Manager, we watch how ChatGPT, Gemini, Perplexity, and Google AI Overviews name your brand, then correct the source pages they read. Reach at the top of the funnel, conversions at the bottom, both measured.
Step 3: How we measure the work
Measurement A Dcrayon Score readout benchmarks your current engagement rate, follower growth, and content mix. From there a weekly working call and a plain monthly summary track your one metric. Either side can close things out at the 90-day mark.
What we set up and watch on your social channels
What you get by default on every Dcrayon account
Every item here connects to a real line in your revenue and to how answer engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews reference your brand. Planned and checked by the strategist running your accounts.
DcrayonAI toolkit applied
Our own AI tools scan your channels, flag gaps in the calendar, and check how your brand shows up in answers from ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Clean brand listings (new for 2026)
We check and fix your entries on Wikipedia, Wikidata, Crunchbase, G2, and Clutch so AI tools name your brand correctly.
This is built in, not a paid add-on.
Dcrayon Score baseline
We run a 150-point check in week one.
It covers the signals that matter on social: reach, engagement depth, tracking, citations, and what the work returns in revenue.
Weekly call + monthly readout
A weekly call with your strategist, plus a monthly Score summary tied to your one number.
The reporting rhythm is set in writing up front.
Free to leave at day 90
Month to month after the first 90 days.
You can leave at day 90, every cycle. We re-earn the next 90 days each time.
Three tools we use behind every social win
Score, Sequence, and Repair. The first check, the 90-day content plan, and the AI toolkit we run on every account.
Dcrayon Score (Social Media & Content axis)
A 150-point check. The Social Media and Content part covers the levers we work on inside your account. Free on every proposal call.
Dcrayon Growth Formula (90-day plan)
The 90-day plan that ties the social work back to one business number. We refreshed it in 2024 as we leaned more on AI.
DcrayonAI (our own toolkit)
Our own AI tools, used across your account to check channels, fix gaps in the calendar, and help your brand get cited in AI answers.
How Dcrayon grows your brand on social
Three simple plays that build on each other across cycles.
Step 1: Score
A free Dcrayon Score within one business day. A clear social check mapped to your revenue baseline.
Step 2: Plan
A written 90-day plan tied to one business number you pick. A senior strategist on your account from week one. You are free to leave at day 90.
Step 3: Compound
A weekly call plus a monthly readout. The work compounds: the calendar and community you build in cycle one feed the reach and leads in cycle two.
Get my Dcrayon Social Media Marketing Score in one business day
A free social check and the 90-day plan to close the gap, at no cost.
+187%
Median revenue lift, year 1
Other Social Media & Content services
This service sits inside our Social Media & Content team. Most clients add nearby services as the program builds.
WHY DCRAYON
Why brands choose Dcrayon for social
Stand out in a crowded feed
Growing a brand on social takes years of hands-on content work. As a content creation firm, Dcrayon takes that load off your plate so you can stay focused on running the business.
Fair monthly fees
Flat monthly pricing tied to the work, not your ad spend. Your quote is anchored to your Score.
Human-led, AI-helped
A senior strategist plus the DcrayonAI toolkit on every account. AI suggests captions and cuts; your strategist checks and ships.
Clear, honest reports
A weekly call plus a monthly Score readout anyone can read. One business number anchors the whole report.
No long contracts
Month to month after the first 90 days. You can leave at day 90, every cycle.
One team, one strategist
Your social plus nearby content work, all under one roof and one strategist. No handoffs between teams.
Experience across many markets
500+ campaigns shipped across India, the US, the UK, and the UAE since 2016. The patterns carry over; the tactics adapt to your field.
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The Score is free. The 90-day plan is yours to keep.
Across our 485+ active retainers, brands posting without a steady social plan tend to miss between Rs 5L and Rs 28L of revenue over six months. Book the call and we will size the gap on your accounts.
A free Dcrayon Score for your brand within one business day
A written 90-day plan tied to one business number
You can leave at day 90, with no annual lock-in
A senior strategist on every account; spots are limited
Question & Answer
Frequently asked questions
Real questions buyers ask Dcrayon before they sign on.
Engagement and follower growth usually shift within the first 30 to 90 days, depending on your starting Dcrayon Score, the platforms in scope, and your field. Revenue you can trace back to social generally follows by month 3.
Plenty of agencies report post counts and impressions. We measure booked revenue and how reliably ChatGPT, Gemini, Perplexity, and Google AI Overviews name your brand. We have run branded social accounts since 2016.
Retainers usually run Rs 1.8L to Rs 5L per month for a single-region program. Bigger or multi-region programs scale above Rs 7L.
No. You go month to month after the first 90 days, and you can leave at day 90, every cycle.
Social media marketing is one of several Dcrayon Social Media and Content services. Many clients begin here and add nearby work such as content creation or email as results compound. See the full Social Media and Content overview at /services/social-media-content.
Get my Dcrayon Social Media Marketing Score in one business day
A free social check and the 90-day plan, at no cost.