One number per project
Every job points at one number you pick, like leads or checkout starts.
We cut toward it and report it monthly. Not empty dashboards, one figure that counts.
Video people actually finish watching
Six things hold up every Dcrayon shoot: a clear goal, a tight script, a planned set, honest edits, real color, and reporting you can read.
Every cut points at one number
Goal, then footage Every video project is tied to one goal you set on the first call, whether that is qualified enquiries from a brand film or add-to-cart lift from product reels. The monthly report tracks that number, not view counts.
Your director runs the set
Brief to final cut The director who storyboards your shoot is the one on set running it, not a junior learning to light a scene on your budget while you wait.
Cameras rolling since 2016
Script, shoot, edit, grade We have filmed since 2016 across India, the US, the UK, and the UAE. Every job runs through script, storyboard, a lit shoot, edit, and a graded final.
Renew because the reels perform
Reels earn the renewal Month-to-month once the first 90-day cycle wraps. We keep the account by cutting films that pull views and sales, not by tying you to a year of paperwork.
One creative team, many formats
Formats that connect Video runs alongside our brand identity, design, and photo work. Many clients add a logo refresh or product stills once their films start converting.
Numbers behind the views
Weekly cuts, monthly numbers A weekly cut review with your editor and lead, plus a monthly report tying views, watch time, and leads to your goal. Plain language your finance team reads.
HOW OUR VIDEO PRODUCTION WORKS
How a Dcrayon video cycle runs across 90 days
A 90-second walk-through of a cycle, from the free footage review in week one to graded films and weekly cut reviews through week twelve.
What is Video Production?
Video production shapes your story into brand films, paid ads, and short vertical reels. Three cards cover what we shoot, why our work differs, and how we measure each production.
Step 1: What we shoot
Definition Video production sits inside our Creative and Branding work. We treat it as a running program, not a single shoot day. We plan the pipeline for your brand, shoot and edit across a 90-day slate, and measure it against one goal.
Step 2: Why our video stands apart
Differentiation Since 2016 we have made brand films, paid ads, vertical reels, and YouTube episodes. Each job runs through a storyboard, a lit shoot with clean sound, an edit with motion titles, and a graded final cut in 16:9 and 9:16.
Step 3: How we score each cut
Measurement A free footage review sets the baseline. Weekly cut reviews and a monthly summary track your goal across the cycle. Month-to-month once day 90 passes.
What we lock down on every shoot
What ships with every Dcrayon shoot
Each item below ties to your goal and to sharp, correctly framed footage you can cut for your website, paid ads, Instagram reels, and YouTube. Planned and checked by the senior director on your account.
Script before camera
We write the script and shot list before a camera comes out.
A sharp hook in the first three seconds is what keeps viewers past the scroll.
Planned set, clean footage
A planned shoot day with the right crew, three-point lighting, and lav mics.
Clean footage and safe backups keep the edit sharp, not a rescue job.
Footage review up front
A free look at your current videos up front.
We flag the weak hooks and slow pacing, then map a plan tied to your goal before a single shoot day.
Weekly cuts, monthly report
A weekly cut review with your lead over Frame.io, plus a monthly report tied to your goal.
The review schedule is agreed in writing up front.
Free to leave at day 90
Month-to-month once the first cycle wraps.
Either side can part ways at day 90. We keep the account with films that perform, not paperwork.
Three things behind every film that performs
Review, plan, and craft. The free footage review, the cycle plan, and the senior crew we put on every shoot day.
Free footage review
A frank look at your current videos, from hooks to pacing to color, with a baseline mapped to your goal. Free on the proposal call, no strings.
Dcrayon Shot-to-Goal Plan
The cycle plan that ties each shoot and edit to one number you pick. Shaped from real brand-film work since 2016, not a stock template.
Senior crew on set
A senior crew for script, camera, edit, and grade on every job. The people who storyboard it are the ones who finish the final cut.
How Dcrayon builds your video library
Three steps that stack shoot on shoot across cycles.
Step 1: Review
A free review of your current videos up front. We map your baseline and a plan tied to one goal you name.
Step 2: Plan
A written cycle plan tied to one number you pick. Your senior lead is on the account from the first shoot. No lock-in.
Step 3: Build
Weekly cut reviews plus a monthly report. Your library builds: hero films and reel clips from one cycle feed the next slate.
Get my free Dcrayon video review
A free review of your current videos and the cycle plan to close the gaps in hooks, pacing, and color.
+187%
Median revenue lift, year 1
Other Creative & Branding services
Video Production sits inside the Creative & Branding category. Most clients expand into adjacent leaves as the program compounds.
WHY DCRAYON
Why brands pick Dcrayon for video
Films that hold attention in a busy feed
Lighting, sound, and edit rhythm take years on set to get right. Dcrayon carries the shoot and the cut so you can stay on the business.
Flat monthly pricing
A flat monthly fee set by shoot days and cuts, not by ad spend. Your quote follows the free review of your footage.
A director, not a trainee
A senior lead on every account who writes the script, runs the shoot day, and signs off the graded final cut with you.
Reports you can read
Weekly cut reviews plus a monthly report your finance team can read. One number sits behind every figure.
No annual contracts
Month-to-month once the first cycle wraps. Either side can part ways at day 90, with no annual lock-in.
One team, every format
Video plus brand identity, design, and photography under one lead. No footage lost in hand-offs between separate shops.
Shoots across four markets
500+ films and campaigns shipped across India, the US, the UK, and the UAE. The craft carries over; the pacing and tone fit each market.
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The footage review is free. The cycle plan is yours to keep.
Across our 485+ active retainers, the median six-month gap we see for brands running old or thin video sits between Rs 5L and Rs 28L in missed revenue. Book the call to size yours.
Free review of your current videos, hooks to color
Written video slate tied to one number you pick
No lock-in; part ways at day 90 if you choose
A senior director on every account; slots are limited
Question & Answer
Frequently asked questions
Real questions buyers ask our video production team before they sign on.
Once your first films go live, view-through and leads usually pick up within the first cycle. The pace depends on your baseline, budget, and market.
Many shops bill hours and hand you raw files. We have shot brand films, ads, and reels since 2016, and tie every cut to one number you can track.
Single-market video retainers usually run Rs 1.8L to Rs 5L a month. Multi-market slates with more shoot days run above Rs 7L.
No. Month-to-month once the first cycle wraps. Either side can part ways at day 90.
Video production is one of several Dcrayon Creative and Branding services. Many clients begin with a brand film, then add photography or design as the footage proves out. See the full Creative and Branding overview at /services/creative-branding.
Get my free Dcrayon video review
A free review of your current videos and your cycle plan.