Dcrayon Growth Engine
The 90-day sequencing playbook that maps marketing spend across SEO, AI search, paid, and lifecycle channels back to one revenue metric. Built in 2024 with the AI-first pivot.
Dcrayon Growth Engine is the 90-day sequencing playbook that maps marketing spend across SEO, AI search, paid media, and lifecycle channels back to one revenue metric the buyer picks (most often online revenue, MQL volume, or CAC payback). The Engine sits between the diagnostic layer (Dcrayon Growth Intelligence) and the execution layer (DcrayonsAI toolkit), and it is the artefact every Dcrayon retainer ships in week one.
The Engine was built in 2024 when Google AI Overviews started absorbing top-funnel research traffic into zero-click AI answers. The old performance playbook (clicks at the top, attribution at the bottom) no longer described where the money was. The Growth Engine rewrites the funnel as share-of-answer at the top, performance-media efficiency in the middle, and lifecycle email + paid retention at the bottom: all three tied back to one revenue metric so a CFO can read the report without translation.
Every 90-day cycle has the same shape but is sequenced differently per client based on the starting Dcrayon Growth Intelligence. A brand with weak entity coverage gets entity-graph repair and citation engineering in weeks 1-4; a brand with solid visibility gets paid-media efficiency and lifecycle conversion in weeks 1-4 instead. The Engine is reviewed weekly with the client and re-baselined at day-90, when the next 90-day cycle begins.
The mutual kill-switch in every SoW means the buyer can exit at the day-90 review without penalty. Most clients renew into year two because the Engine compounds: the entity-graph work done in cycle one feeds the AI-search citation count in cycle two, which feeds the share-of-answer metric in cycle three.
Duration
90 days per cycle
Channels covered
SEO + AI + paid + lifecycle
Revenue metric
Buyer picks one
Cadence
Weekly review
Kill-switch
Day-90 mutual
Built
2024 (AI-first pivot)
How it works
- 1
Review and pick the metric
Start with a Dcrayon Growth Intelligence readout. The buyer picks one revenue metric the Engine will be tied to (online revenue, MQL volume, CAC payback, or category-specific).
- 2
Sequence the 90 days
The Engine sequences SEO, AI-search, paid, and lifecycle work across weeks 1-12 based on the starting review. Brands with a weaker baseline prioritise entity-graph + citation; high-score brands prioritise efficiency + conversion.
- 3
Ship weekly, review at day-90
Senior strategist runs a weekly cadence with the buyer. The day-90 review re-baselines the review, surfaces the revenue-metric movement, and shapes the next 90-day cycle. Mutual kill-switch available at day-90 without penalty.
Frequently asked questions
How is the Dcrayon Growth Engine different from a standard 90-day marketing plan?
Standard 90-day plans optimise for clicks, impressions, and last-click ROAS. The Growth Engine optimises for share-of-answer at the top, performance at the middle, and lifecycle at the bottom: all tied to one revenue metric the buyer picks. Built specifically for the post-AI-Overviews search ecosystem.
Is the Growth Engine channel-specific?
No: it is multi-channel by design. The Engine sequences SEO + AI search + paid media + lifecycle email work across the 90 days. Channel allocation depends on the starting Dcrayon Growth Intelligence, not a fixed split.
Can the Growth Engine work without the Dcrayon Growth Intelligence?
Technically yes, but the sequencing logic depends on the Growth Intelligence readout. Without it we'd be guessing which axis to attack first. Every cycle starts with a Growth Intelligence readout (which is free).
What happens at the day-90 review?
We run the review first, surface the movement on the one revenue metric, and shape the next 90-day cycle. The buyer can exit without penalty via the mutual kill-switch, or renew into the next cycle. Most clients renew because the Engine compounds across cycles.