Every Dcrayon local program stands on six checkable things: map-pack positions you can screenshot, citations you can verify, reviews you can grow, area content that earns trust, links that build over time, and per-location numbers anyone on your team can read.
Profile, pages, schema We rework each location's Google Business Profile, add LocalBusiness schema to your city pages, and make them load quickly on phones. Then we track your map pack position every week, for every near-me search across the areas you serve.
Citations, AI answers We audit your name, address and phone across 50+ directories, from Justdial to Apple Business Connect, and fix the mismatches. We also correct your Wikipedia, Wikidata, Crunchbase, G2 and Clutch entries so ChatGPT, Gemini and Google AI Overviews name each location right.
Reviews, pages, calls We set up a review-request flow that nudges happy customers after each job, and build city and neighbourhood pages that turn map-pack clicks into bookings. Each month you get one clear number you chose: booked jobs, phone calls, or store visits.
Area pages, guides We write a page for every service area, short guides for the neighbourhoods around each branch, and a steady run of local blog posts. The writing is built to rank in near-me results and to be quoted accurately by AI tools, for every location you target.
Partners, local press We earn links from your chamber of commerce, local business associations, community sponsorships and regional press. Every link is one you can explain, tied to a specific city or near-me search you want to win in that area.
Per-location dashboards You get a dashboard for each location. It shows your map-pack share of voice, Google Business Profile actions, citation health, review pace and sentiment, AI mention accuracy, and the revenue you can trace back. We walk through it with you every week.
HOW DCRAYON LOCAL SEO WORKS
It is the work of helping shops, service-area trades and multi-location brands appear in the place-based searches that bring walk-ins, phone calls and near-me sales.
Place-based searches Regular SEO chases broad national queries. Local search is different. It works on near-me and city searches, where Google ranks by proximity, relevance and prominence, then stacks a three-business map pack above the standard blue links.
Mentions before the map ChatGPT, Gemini, Perplexity and Google AI Overviews now answer who is the best electrician near me before anyone scrolls to the map. Getting these tools to name you correctly is the piece most agencies still skip in 2026.
What the Score measures Ten things set your rank: profile completeness, citation consistency, domain authority, listing depth, click-through rate, keyword relevance, on-page health, review velocity, local backlinks and accurate AI mentions. We score each one in your monthly Dcrayon Score.
Standard on every Dcrayon local engagement
We grade each location's profile against 38 items: services, attributes, hours, products, FAQs, photos, Q&A and posts.
We wire it to LocalBusiness schema carrying your full address and map coordinates so Google trusts the match.
We check your name, address and phone across 50+ general and trade-specific directories.
We fix misspellings, short forms and old business names inside the first cycle.
Your location pages must load fast: LCP under 2.5s, INP under 200ms and CLS under 0.1 at launch.
We test them on iPhone Safari and Android Chrome. Passing at launch is part of the deal.
Every location page ships LocalBusiness, BreadcrumbList, Service, and AggregateRating markup.
Search engines and AI answers read this markup to tie your brand to the right city.
We use a clear hub-and-spoke structure: a main services hub links to location hubs, which link to each area page.
Anchor text stays honest, never stuffed, and links go live in a steady order across the 90-day cycle.
We check and correct your Wikipedia, Wikidata, Crunchbase, G2, Clutch and Capterra entries for each location.
AI tools cross-check these to confirm your brand is real and what it does. New for 2026.
Score, Sequence and Repair. The near-me audit, the 90-day plan, and the toolkit that keeps AI answers naming each location right. We run all three on every multi-location job.
A check-up across five areas and 150 factors. The local part reads your profile, citation matches, listing depth, review pace, page code, and how accurately AI tools name you for near-me searches. Free on every proposal call, then tracked every month.
The 90-day plan. Profile cleanup in weeks 1-2, citation repair in weeks 3-6, and review growth plus AI mention work in weeks 7-12. Tied to one result you pick: booked jobs, store visits, or good inbound calls.
Our own toolkit. It reads near-me search results, tracks how often you land in the map pack, flags profile fixes, and checks how ChatGPT, Gemini, Perplexity and Google AI Overviews mention each location.
Three plays that build map rankings, citations, and reviews cycle after cycle.
A free Dcrayon Score readout. We check five areas: profile completeness, citation matches, listing depth, review pace, and how accurately AI tools name you. You get one number from 0 to 100, plus a list of the near-me searches you are not yet showing up for. No strings attached.
A written 90-day plan tied to one result you pick: booked jobs, store visits, good calls, or foot traffic. It orders profile cleanup, citation repair, review growth and AI mention work around your starting Score. Either side stays free to stop.
Weekly check-ins with your local strategist and a monthly summary anyone can read. The work compounds: profile and citation fixes in cycle one feed your map-pack rankings in cycle two, which feed accurate AI mentions in cycle three.
A free five-area check-up, including how often AI answers name you, plus the 90-day plan to close the gap. No slide decks, no sales theatre.
Goal completions, multi-location client (YoY)
Twelve programs covering every layer of a local search engagement, from the first audit to the newest AI mention work.
WHY DCRAYON
Succeed in a crowded local market
Ranking in near-me searches takes years of hands-on work across your Google Business Profile, citations, reviews, and the new AI mention layer. Dcrayon takes that work off your plate so you can stay focused on running your locations.
Flat monthly pricing tied to the work, not the number of locations or your ad spend. Your quote comes straight from your Dcrayon Score readout.
A senior strategist plus our DcrayonsAI toolkit on every account. The AI flags ranking signals; the strategist checks each one and ships it.
Weekly check-ins and a monthly summary anyone can read, per location. One result you pick, such as booked jobs, calls, or foot traffic, anchors the dashboard.
Month-to-month after the first 90-day start. Either side can stop, written into every agreement. We earn the next stretch by showing results.
Profile, citations, reviews, content, on-page, and AI mention work, all with one strategist. No handoffs between a listings team and a content team.
220+ client locations handled across home services, healthcare, retail, automotive, and B2B. The patterns carry over; the tactics adapt to each field.
Across our 75+ active retainers, the six-month local-revenue gap we measure for multi-location brands running no near-me search or AI mention program lands between Rs 4L and Rs 18L per region (n=22 with full data). Book the scoping call to size yours.
A free five-area Dcrayon Local SEO Score in one business day
A written 90-day plan tied to a result you pick
Real questions buyers ask Dcrayon before signing on. Pricing, timelines, multi-location plans, and the truth about AI mentions.
Regular SEO is built for national queries. Local search targets near-me and city searches, which work very differently: results are filtered by where the searcher stands, a three-business map pack sits above the blue links, your Google Business Profile becomes the main thing people see, and review velocity turns into a direct ranking signal. For 2026 we also get ChatGPT, Gemini, Perplexity and Google AI Overviews naming each location correctly. Regular SEO does not need that layer.
Map-pack position usually moves in 6 to 10 weeks once your profile and citations are clean. Listing authority builds over 3 to 6 months. Accurate mentions in ChatGPT and Gemini tend to appear 8 to 14 weeks after we fix your brand on outside sites. Booked jobs, calls and store visits usually show by month 3.
Yes, and this is where the work pays off most. Dcrayon manages 220+ client locations across multi-location brands and franchise networks. It scales well: a 22-location program runs about 1.6x the effort of a single location, because profile rules and brand standards carry across branches.
Yes, if you have clear service areas (plumber, electrician, mobile services, regional B2B). Google ranks service-area businesses separately from storefronts. The plan is similar (profile, citations, reviews, location pages) but your profile is set to a service-area type. We have shipped programs for plumbing, HVAC, mobile detailing, B2B field services and home services.
Twelve items: profile audit and cleanup; citation audit and repair; location-page layout; LocalBusiness schema; a review-request system; competitor and near-me search analysis; keyword research; on-page conversion work; fast mobile pages; local-link outreach; a steady content schedule; and AI mention work (new for 2026). The services grid above shows the order Dcrayon runs each step in.
Yes. Every retainer ships with a Dcrayon playbook built for your trades, locations and competitors. It holds per-location profile runbooks, a citation site list, review-request templates, and the map of where to correct your brand on outside sites. Yours to keep.
Five questions: (1) Who is the local strategist on my account, and is that the same person who scopes the work? (2) What is your Google Business Profile audit and cleanup process? (3) How do you check that ChatGPT, Gemini and Perplexity name me correctly? (4) How do you grow reviews and handle negative ones? (5) What does your reporting look like, and what result is the work tied to?
Yes. Every retainer includes weekly reports and a monthly summary anyone can read, tied to one result you pick. The reports show your profile actions, traffic from local sources, map-pack appearances, review pace and sentiment, citation health, and how accurately AI tools name you.
Yes. The 30-minute scoping call and the five-area Score readout are free, with no follow-on commitment. A senior Dcrayon strategist runs both, not a sales rep.
Three reasons: (1) AI mention work is built into every engagement, not a paid add-on. (2) A local specialist owns your account from week one, not a junior learning on your budget. (3) The work is tied to real results, not tidy map-pack screenshots. The Dcrayon Score readout on the first call shows where you would start.
A free five-area check-up, including AI mentions, plus the 90-day plan to close the gap.
