All Case Studies
Earn preference through a sharper position
Every Dcrayon brand engagement rests on six promises: a position you can defend, a method you can inspect, and numbers your finance team can follow.
Anchored to one number
Baseline and tracking On the first call we agree the single position you want to own in your buyers' minds. Every workshop, message map, and monthly review points back to that position, so the work never drifts into pretty slides.
One brand lead, start to finish
Workshop to rollout The strategist who writes your positioning is the one who defends it in the market. No junior handoff between the brand workshop and the rollout.
Positioning work since 2016
Brand audit toolkit We have shaped brand positioning since 2016. Each plan now also audits how AI answer engines and search describe your brand, so buyers meet the story you chose.
Open exit after cycle one
No yearly lock-in After the first cycle you run month to month. We re-earn each cycle because the positioning keeps compounding into recall and pricing power.
Part of Creative and Branding
Compounds each cycle Brand strategy anchors our wider Creative and Branding practice. Many clients add naming, identity, or messaging work as the position takes hold.
Readouts finance follows
Weekly call, monthly summary A weekly working call with your strategist, plus a monthly summary tied to your goal, written so your finance lead reads it without a translator.
HOW WE WORK
How Dcrayon works with the brands we partner with
A short film on how we work: the people you deal with, how we report, and the results we hold ourselves to.
What is brand strategy?
It is the plan behind your brand. Three cards: what it is, what sets our method apart, and how we measure the work on every account.
Step 1: What brand strategy covers
Definition Brand strategy is part of our Creative and Branding practice. We run it as a rolling engagement built on stakeholder interviews, a competitor audit, and a positioning statement your whole team can repeat, not a single deck we hand over and leave.
Step 2: What sets our method apart
Difference We have set brand positions since 2016. Today each project also checks how ChatGPT, Gemini, and Perplexity describe your category and who they name as leaders, so your messaging holds up wherever buyers research you.
Step 3: How we measure progress
Measurement We open with a perception audit that shows how customers describe you today against how you want to be known. Weekly working sessions and a monthly readout track that gap closing. Either side can pause at day 90.
What we set up on every account
What you get by default on every Dcrayon account
Each item below ties to a real number in your category and to how AI answer engines and search describe your brand. Set up and checked by your strategist.
One growth goal per engagement
Every plan ties to one business goal you name, be it unaided recall, win rate, or share of voice.
Your strategist works toward it and the monthly report shows it.
Brand audit toolkit on every account
Our in-house toolkit maps your category, flags positioning gaps, and reviews how AI answer engines and search describe your brand, so buyers meet the right story.
Listing cleanup (new for 2026)
We align your positioning across the sources that define a brand online: Wikipedia, Wikidata, Crunchbase, G2, and Clutch.
Consistent entries mean AI tools describe you the way your strategy intends. Part of every project.
Growth Intelligence starting point
A clear review runs at the start.
It reads your brand signals across reach, message depth, tracking, category mentions, and pull-through to the business.
Weekly call plus monthly report
A weekly working call with your strategist and a plain monthly summary tied to your goal.
The reporting cadence is set in writing at the start.
Free to leave at day 90
Month to month once the first cycle closes.
You can step away at the cycle mark, written into every agreement. We re-earn each cycle.
Three tools behind every brand win
Score, Sequence, Repair. The brand baseline, the 90-day plan, and the toolkit we run on every account.
Growth Intelligence (Creative and Branding view)
A clear read of your brand. The Creative and Branding view covers the positioning levers we measure on every account. Free on every proposal call.
Dcrayon Growth Engine (the plan)
The 90-day plan that links each positioning move back to one business goal. Refined through years of client brand work.
DcrayonAI (our toolkit)
Our in-house toolkit, run on every account to map your category, flag gaps, and check how AI answer engines cite your brand.
How we deliver your brand plan
Three repeatable steps that build on each other across cycles.
Step 1: Score
A free brand review that reads where your position stands today against the goal you name.
Step 2: Plan
A written 90-day plan tied to one goal you name. Your senior strategist owns the account from the first workshop. Open exit once the cycle closes.
Step 3: Compound
A weekly call and a plain monthly report. Positioning compounds, so the groundwork in cycle one feeds recall and pricing power in cycle two.
Get your free brand positioning review
A free read of your brand and the 90-day plan to close the gap to your goal.
+187%
Median revenue lift, year 1
Other Creative and Branding services
Brand work sits inside our Creative and Branding service. Most clients add nearby services as the program grows.
Real client work, with the receipts
200%
Improvement in conversion performance
Proven Water Industries
Proven's growth on Amazon over the engagementDcrayon's work on Proven's Amazon account has run as a long-term growth programme rather...
Keratine Professional
What is in place on Keratine Professional's accountOn Amazon.in today, the brand's lead listings name the product type, the hair concern...
3,400%
Sales growth on Amazon India
GetSetNova
Sales up 3,400% on Amazon IndiaOver the engagement, GetSetNova's sales on Amazon India are up 3,400%, and the brand holds Amazon Best...
McCormick & Company
What changed on McCormick's front endThe front end now loads non-essential scripts after the main content, runs third-party tags through...
Roundglass
What changed for Roundglass's HR team, IT and new employeesAccount creation, group membership and licence assignment now follow the...
GRYT Health Labs
What GRYT shoppers can do on the storeShoppers can check the brand's licence and ownership details, compare single units with packs of...
Daddy of Tastes
What the Daddy of Tastes kitchens and riders work withCustomers can order from the full menu, pin their exact location, pay through...
Instacertify
What Instacertify's visitors could doVisitors could search for a certification from the first screen, see two clear next steps, and move...
Northern Tile Distributors
The storefront delivers a clean shopping experience on both desktop and mobile. Page load times improved significantly, the add-to-cart rate...
RAA Logistics
What RAA's customers and team have nowProspective customers can find the exact service they need, read what it covers, see who runs the...
What brand clients say about working with Dcrayon
A senior strategist on every account. Weekly calls. No offshore handoffs.
“Dcrayon provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.”
“The process was smooth and professional. Dcrayon delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.”
“They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.”
Chief Executive Officer, Nirwana Jewellers Private Limited
Verified on Clutch“Dcrayon made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.”
“Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.”
“Dcrayon took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.”
Keratine Professional
Salon-grade Hair Care on Amazon
WHY DCRAYON
Why Dcrayon brand work stands out
Own a clear spot in a crowded category
Getting positioning right takes years of category work. Dcrayon carries that load so you stay focused on running the business.
Fair monthly fees
Flat monthly pricing set by the brand work, not your media spend. Your quote follows the free review.
People-led, AI-assisted
A senior strategist plus our toolkit on every account. The tools surface signals; your strategist judges the position and ships it.
Clear, honest reports
A weekly call and a plain monthly report. One growth goal frames the whole view.
No yearly contracts
Month to month once the first cycle closes. You can step away at the cycle mark, written into every agreement.
Everything under one roof
Your positioning and the naming, identity, and message work around it, one team and one strategist. No gaps between agencies.
Experience across markets
500+ campaigns shipped across India, the US, the UK, and the UAE. The positioning principles carry; the tactics adapt to each market.
The brand review is free. The 90-day plan is yours to keep.
Across the 485+ brands we have served, brands drifting without a clear position tend to compete on price and blur into the field. The six-month cost we usually see lands between Rs 5L and Rs 28L. Book the scoping call to size yours.
A free Dcrayon brand positioning review
A written 90-day brand strategy plan tied to one business goal
You can stop at day 90, no yearly lock-in
A senior strategist on every account; spots are limited
Question & Answer
Frequently asked questions
Real questions brand clients ask Dcrayon before signing on.
Movement depends on your starting Growth Intelligence, scope, and category. Positioning gains usually build across the first cycle and compound from there.
Many agencies count activity. We track pull-through to revenue, and how AI answer engines and search describe your brand. We have done positioning work since 2016.
Retainers usually run Rs 1.8L to Rs 5L per month for single-market work. Multi-market or larger brand programs run above Rs 7L.
No. You run month to month once the first cycle closes. You can step away at the cycle mark, written into every agreement.
Brand strategy is where most Creative and Branding engagements begin, because positioning shapes the logo, voice, and campaigns that follow. Clients add those pieces once the strategy is set. See the full Creative and Branding overview at /services/creative-branding.
Get your free brand positioning review
A free read of your brand and the 90-day positioning plan.
Ready to Grow Your Business?
Get a free consultation and custom marketing strategy from our expert team.
Bring the numbers you already have. We will read them against what we see across 500-plus campaigns and show you where the real opportunity sits.
If we are not the right fit for the work, we will tell you that too.