Every eBay ad format, set up for its job
Each format solves a different problem. We pick the one that suits the item and the margin.
Promoted Listings Standard
Pay on sale You pay an ad rate on the sale price only after a click leads to a purchase. It is the safest format to start with, and for most sellers it stays the top earner.
Promoted Listings Priority
Pay per click Cost per click with granular control over ad rate strategy and placement. We shift items here once Standard has enough sold-through data to bid on evidence.
Display Ads
Reach Bought on impressions and used to put your listings in front of shoppers who have not searched for your brand yet.
Promoted Stores
Whole store Cost per click with keyword and category bidding that sends the shopper to your eBay Store rather than one item page.
Offsite Ads
Off eBay Your eBay listings shown on Google Shopping and Meta feeds, catching buyers before they open eBay at all.
Classified Ads
Flat fee A flat insertion fee set by category. It earns its place on a handful of listing types, and we say plainly when it does not.
How we run your ad budget
The work behind the numbers.
Search terms and category rates
Research We pull the buyer search terms from your Promoted Listings reports and read the ad rate your category is actually paying, so bids sit on market data, not a hunch.
Negative keywords
Waste control We add negative keywords for the searches that spend budget and never sell. It is the dullest part of the job and often the quickest saving.
Ad rate and budget control
Rates and budgets Ad rates and daily caps checked against what each SKU actually nets, so spend tracks margin instead of clicks that flatter a chart.
Listing quality first
The foundation Ads cannot save a thin listing. We fix titles, item specifics, and gallery images first, because the same click sells more on a complete listing.
Numbers against your margin
Reporting We show ROAS and ACOS next to your real per-item margin. A 5x return on a product that barely nets is not a win, and we will say so.
Health affects ads
Account health Your seller level and transaction defect rate shape how far your listings reach. We keep an eye on account health as part of running the ads, not a side task.
Get a free eBay ads audit
Share your eBay store link. We open your Seller Hub Advertising tab, read your Promoted Listings ad rates, impression share, and the cost per sale on each campaign, then show you where budget is going to waste. The audit is yours to keep.
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eBay ad formats we run
eBay advertising: your questions
What sellers ask before handing over an ad budget.
Promoted Listings Standard only charges an ad fee when a shopper clicks your ad and then buys within the attribution window, so an unsold impression costs nothing. Priority runs on cost per click, with control over keywords and placement. We usually prove a product on Standard, then give the steady sellers a Priority budget once the sales data supports a real bid.
No, and copying someone else's target is where sellers overspend. The right ad rate depends on each item's margin and how crowded your category is on eBay. We set the cost-per-sale ceiling from what a SKU actually clears after eBay fees and shipping, then judge every campaign against that number.
Yes. We run Promoted Listings on eBay US, UK, Germany, Australia, and Canada for sellers based in India, with ad rates and budgets set for each marketplace and its shipping realities.
No. eBay Multi-User Account Access lets you grant only the permissions we need. Your login stays yours, and you can withdraw our access whenever you choose.
Yes. Your Top Rated status, transaction defect rate, and late dispatch rate all feed eBay Best Match, so weak account health quietly pushes your ads down and raises the ad rate you need to stay visible. We watch those seller metrics while your campaigns run.
Usually not on their own. When a title misses buyer keywords or the item specifics are half filled, Promoted Listings just pays for clicks on a page that does not convert. We tidy the listing first, so the same ad rate earns more sales from the same traffic.
Yes. We can run the Promoted Listings only and leave listings and orders with your team, or take the whole account. Either way you get one named person to talk to.
Yes. Ads are one piece. If you want listings, eBay Store design, orders, and account health handled as well, that sits under our eBay account management service.
Get a free eBay ads audit
A plain read of your Promoted Listings campaigns, ad rates, and wasted spend, with what to fix first.