Get your free skincare brand launch plan in one business day
Tell us your product idea and where you want to take the brand. We reply within one business day with a clear concept to shelf plan and a quote tailored to your line.
1 day
Free brand plan
Beauty brands we have grown, with real numbers
Skincare and hair care brands we took to market and scaled across Amazon, performance, social and influencer marketing. Figures are reported by the brands.
Keratine Professional,
Hair care, Amazon plus social and influencer marketing
Dcrayon runs our Amazon engine and our social and influencer marketing together, and the brand has grown on every front.
180%
Amazon revenue
450%
Influencer reach
On Amazon we rebuilt the account around revenue and grew ordered sales from Rs 1.82 crore to over Rs 5 crore, with 158% more orders and 152% more units. Alongside it we run social and influencer marketing, where managed creator partnerships lifted the brand profile reach by 450%.
Read Keratine Professional's Case Study
Natually,
D2C skincare and hair care, performance and SEO
Dcrayon took Natually from a clean storefront to real growth, lifting return on ad spend and organic visibility together.
12x
ROAS
120%
SEO growth
On the performance side we raised return on ad spend to 12, and we grew organic search by 120% overall, turning a clean D2C storefront into a brand that compounds traffic and sales month on month.
Read Natually's Case StudyOUR MODEL
Our concept to shelf model
Six connected stages, each one we own
Nothing falls between a manufacturer, a designer and three different agencies. One accountable team takes your skincare line from an idea to a profitable brand.
Develop and Manufacture
Choose ready formulas or develop a custom one with our chemists. We make, fill and brand the products in our own facility.
Brand and Package
Name, logo, label and packaging designed to look premium on shelf and in a feed, handled by our design team.
Catalogue Everywhere
Month one content and listings on Amazon, quick commerce, your own website and social, with the copy and creative for each.
Market and Sell
A performance, social and influencer engine that drives real demand, managed against sales rather than vanity metrics.
Build Reviews and Trust
Authentic, compliant reviews and reputation built before we scale spend, because beauty buyers read reviews first.
Scale to Breakeven
We optimise unit economics and grow the brand profitably, and we stay with you until the first profit.
One product universe you can launch: skincare, hair care, colour cosmetics, facial kits, specialty naturals and body care. You choose the products and the look, and we make, brand and ship them.
ONE TEAM
One accountable team, from formula to first profit
Instead of juggling a manufacturer, a designer, a photographer and three agencies, you work with one team that owns the whole journey.
You choose the products and the look. We develop and make them, brand and package them, list and market them across every channel, build the reviews beauty buyers trust, and stay with you until the brand turns its first profit.
What founders say about working with Dcrayon
A senior strategist on every account, a weekly cadence, and one team from formula to first profit.
“Dcrayon provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.”
“The process was smooth and professional. Dcrayon delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.”
“They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.”
Chief Executive Officer, Nirwana Jewellers Private Limited
Verified on Clutch“Dcrayon made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.”
“Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.”
“Dcrayon took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.”
Keratine Professional
Salon-grade Hair Care on Amazon
The full concept to shelf stack, delivered by one accountable team.
Why launch your skincare brand with Dcrayon
Dcrayon is a digital marketing agency founded in 2016, headquartered in Delhi with a US entity for clients abroad. Skincare brand launches sit alongside our SEO, PPC, social, content and e-commerce work, which means your line is shaped by what actually wins traffic and sales.
One accountable team owns the whole journey, from formula and packaging to ads and reviews, so nothing falls between separate vendors.
We manufacture in our own facility, so you are not stuck with a minimum order you cannot move or a formula you cannot change.
See Dcrayon on Instagram
Brand launches, creator collabs and behind the scenes
Why founders choose Dcrayon to launch their skincare brand
One team, formula to first profit
From the formula and the packaging to the ads and the reviews, one team owns the result, so nothing falls between separate vendors.
Our own factory
We manufacture in house, so you are not stuck with a minimum order you cannot move or a formula you cannot change.
Built to sell, not just to look good
We run performance, social and influencer campaigns every day, so the brand is built to sell from the first launch.
Trust before we scale
We build authentic, compliant reviews and reputation before we scale spend, and we stay with you until the brand turns its first profit.
Skincare brand launch questions, answered
Real questions founders ask Dcrayon about launching and growing a skincare brand. Honest answers, no jargon.
Both. We develop and manufacture the products in our own facility, then brand, package, list and market them. You can start from a ready formula or develop a custom one with our chemists. One team is accountable from the formula to the first sale, instead of you coordinating a manufacturer, a designer and separate agencies.
Either works. Many founders start with one of our proven ready formulas to launch quickly, then move to custom formulations as the brand grows. If you already have a formula, we can manufacture to it. We scope this on a short discovery call so the product list and budget fit your category and goals.
We set up and run your own website store, Amazon, quick commerce platforms and social shops, with the content and creative for each. In the first month we focus on getting the listings live and the storefronts ready so customers can buy the moment a campaign sends them your way.
We build authentic, compliant reviews and reputation before we scale ad spend. Beauty buyers read reviews before they buy, so we earn that early through real customer experience and sampling rather than anything that puts the brand at risk. Trust first, then we scale.
Pricing is tailored to your brand after a short discovery call, because a custom formula with broad marketplace listings is a different scope from a focused launch on one or two channels. As a rough guide, programme investment spreads across product and packaging, cataloguing and creative, social and performance ads, marketplace and quick commerce, reviews and trust, and strategy and management.
Timelines depend on whether you use a ready or custom formula and how many channels you launch on. We scope a stage by stage timeline up front so you know what to expect at development, branding, listing and launch. We do not treat launch as the finish line. We stay with the brand and optimise until it reaches its first profit.
Get your free skincare brand plan
Tell us your idea. We reply within one business day with a concept to shelf plan and a quote.