All Case Studies
Market Data
What the Indian digital market looks like in 2026
Every number below comes from a published industry report, not from our own estimates. This is the market an NSP business is buying into.
India's digital ad spend
Source: dentsu India, Digital Advertising Report 2026
Digital share of total Indian ad spend in 202559%
Digital became India's largest advertising channel in 2025, reaching Rs 71,621 crore and overtaking television.
Year on year growth of digital ad spend in 202519%
Digital grew 19 percent in 2025 while overall ad spend grew far slower, so budgets keep shifting online.
Projected digital share of total ad spend by 202770%
dentsu projects Indian digital ad spend to reach Rs 98,034 crore by 2027, nearly 70 percent of all advertising.
Where Indian buyers already are
Source: IAMAI and Kantar, Internet in India Report 2025 (released January 2026)
Urban internet users who shopped online in the past year56%
About 230 million urban Indians bought something online in the past year, 56 percent of the urban internet base.
Internet users who watch short video61%
588 million users consume short video, which is why Reels and Shorts now matter even for local Delhi brands.
Active internet users in India
India has 958 million active internet users, growing around 8 percent year on year.
Where the digital rupee goes
dentsu's 2026 report splits India's Rs 71,621 crore digital spend by format. Social media and paid search together take over half of every digital rupee, and online video takes another 28 percent. For most NSP businesses, search and social are the sensible starting channels because that is where the demand and the auction liquidity already are.
Rs 21,057 cr
Social media ad spend in India, 2025 (dentsu)
Rs 16,581 cr
Paid search ad spend in India, 2025 (dentsu)
28%
Online video share of digital spend, 2025 (dentsu)
Digital is now the biggest advertising channel in India and still growing at double digits. The real question for a business in Netaji Subhash Place is not whether to invest, but which channel produces the cheapest qualified lead for your specific category.
Same City, Same Time Zone
A Delhi team you can actually meet
Netaji Subhash Place is our home market, not a city we serve from a distance. NSP is a DDA district centre commercial complex of 38 plots, built on the model of Nehru Place, with towers such as PP Towers, Aggarwal Cyber Plaza, Aggarwal Millenium Tower and HB Twin Towers sitting between the Inner and Outer Ring Roads. Its metro station is an interchange between the Red Line, open since 31 March 2004, and the Pink Line, added on 14 March 2018, per Delhi Metro's public records, so the complex is directly reachable from most of Delhi NCR. Our team works from Delhi on Indian Standard Time, UTC plus 5:30, which means the time zone offset to your NSP office is exactly zero hours. When you call at 11 am, we are at our desks at 11 am, and an in-person meeting in Delhi NCR is a metro ride, not a flight. Every engagement has a named human lead who is personally accountable for the work, so you always know who answers for results.
What we run for NSP and Pitampura businesses
Six services, each mapped to how demand actually behaves in the Delhi NCR market.
Local and national SEO
Own the searches your buyers type Ranking for service and product queries in Delhi, plus Google Business Profile work so NSP walk-in and call-in customers find you before they find your competitor two towers away.
Google Ads
Search demand, captured Paid search took Rs 16,581 crore of Indian ad spend in 2025 (dentsu). Benchmark CPCs published by OwlClaw for India range from Rs 5 to 20 for e-commerce up to Rs 40 to 120 for real estate, so budget planning starts from your industry, not a generic number.
Meta and social media
India's largest digital format Social media is India's biggest digital ad format at Rs 21,057 crore in 2025 (dentsu). We build full-funnel Meta campaigns and organic content calendars, including short video, which 61 percent of Indian internet users now watch (IAMAI and Kantar 2025).
E-commerce marketing
Sell to 230 million online shoppers IAMAI and Kantar count 230 million urban online shoppers in India. We run marketplace and D2C growth: catalogue SEO, Shopping ads, retention flows and conversion rate work on your store.
Web development
Fast pages that convert Landing pages and full sites built for Core Web Vitals and mobile-first Indian traffic, because ad money spent on a slow page is money burned before the visitor ever sees your offer.
Analytics and reporting
Leads, not vanity metrics GA4, conversion tracking and call tracking wired correctly, with monthly reporting that counts enquiries and revenue rather than impressions and likes.
What digital marketing costs in India in 2026Pricing Benchmarks
Published market ranges from The Conversions digital marketing cost guide for India, June 2026. Management fees exclude the ad spend you pay directly to Google and Meta. Use these to sanity check any quote you receive, including ours.
| Feature | Published market range (fee only) | What the fee should cover |
|---|---|---|
| SEO monthly retainer | Rs 10,000 to Rs 25,000 at small agencies, Rs 30,000 to Rs 75,000 at mid-tier agencies | At mid tier: technical audit, content strategy and quality outreach, not just directory links |
| Google Ads management | Rs 5,000 to Rs 20,000 per month, ad spend extra | Campaign structure, keyword and bid management, negative lists, landing page feedback |
| Meta Ads management | Rs 5,000 to Rs 18,000 per month, ad spend extra | Audience setup, creative testing, pixel and conversion API tracking, reporting |
| Social media management | Rs 8,000 to Rs 40,000 per month | Roughly 8 to 20 posts a month with scheduling and community engagement |
| Full-service package, small business | Rs 35,000 to Rs 80,000 per month | SEO plus one paid channel plus social, excluding ad spend |
| Feature | Published market range (fee only) |
|---|---|
| SEO monthly retainer | Rs 10,000 to Rs 25,000 at small agencies, Rs 30,000 to Rs 75,000 at mid-tier agencies |
| Google Ads management | Rs 5,000 to Rs 20,000 per month, ad spend extra |
| Meta Ads management | Rs 5,000 to Rs 18,000 per month, ad spend extra |
| Social media management | Rs 8,000 to Rs 40,000 per month |
| Full-service package, small business | Rs 35,000 to Rs 80,000 per month |
Why Dcrayon
Why NSP companies choose Dcrayon
No inflated promises. Just the way we actually operate from Delhi.
NSP is our home market
We know the Delhi NCR buyer, the local competition and the categories that dominate NSP's towers, from finance and coaching to trading and services.
A named human is accountable
Every engagement has one named lead who answers for the work. You are never routed to a rotating pool of anonymous executives.
Free audit before any commitment
We start with a free audit of your search visibility, ad accounts and website so the first conversation is about evidence, not a sales pitch.
Benchmarks, not promises
We plan budgets from published India benchmarks like dentsu ad spend data and OwlClaw CPC ranges, and we will tell you when a channel is not worth your money.
Zero time zone friction
Our team works Indian Standard Time from Delhi. Reviews, escalations and calls happen inside your own working day.
Performance-first builds
Pages we ship are tested against real front-end benchmarks, because slow pages quietly tax every rupee of ad spend you put behind them.
Work we can show you
Case studies pulled live from our portfolio. Ask us about any of them on the intro call and the named lead who ran the work can walk you through it.
200%
Improvement in conversion performance
Proven Water Industries
Proven's growth on Amazon over the engagementDcrayon's work on Proven's Amazon account has run as a long-term growth programme rather...
Keratine Professional
What is in place on Keratine Professional's accountOn Amazon.in today, the brand's lead listings name the product type, the hair concern...
3,400%
Sales growth on Amazon India
GetSetNova
Sales up 3,400% on Amazon IndiaOver the engagement, GetSetNova's sales on Amazon India are up 3,400%, and the brand holds Amazon Best...
McCormick & Company
What changed on McCormick's front endThe front end now loads non-essential scripts after the main content, runs third-party tags through...
Roundglass
What changed for Roundglass's HR team, IT and new employeesAccount creation, group membership and licence assignment now follow the...
GRYT Health Labs
What GRYT shoppers can do on the storeShoppers can check the brand's licence and ownership details, compare single units with packs of...
Daddy of Tastes
What the Daddy of Tastes kitchens and riders work withCustomers can order from the full menu, pin their exact location, pay through...
Instacertify
What Instacertify's visitors could doVisitors could search for a certification from the first screen, see two clear next steps, and move...
Northern Tile Distributors
The storefront delivers a clean shopping experience on both desktop and mobile. Page load times improved significantly, the add-to-cart rate...
RAA Logistics
What RAA's customers and team have nowProspective customers can find the exact service they need, read what it covers, see who runs the...
NSP FAQs
Questions from NSP businesses
Yes. Our team is based in Delhi, so an in-person meeting in Delhi NCR is practical. NSP itself is one of the best connected commercial hubs in the city: its metro station is an interchange between the Red Line and the Pink Line, and the complex sits between the Inner and Outer Ring Roads. Day to day, most work still runs over calls and shared reports because that keeps everything documented.
Published India ranges from The Conversions June 2026 guide are a fair starting point: Rs 10,000 to Rs 75,000 per month for SEO depending on agency tier, Rs 5,000 to Rs 20,000 per month for Google Ads management with ad spend extra, and Rs 35,000 to Rs 80,000 per month for a small business full-service package. Your ad spend on top of fees depends on your industry's click costs and how many leads you need.
It depends heavily on industry. OwlClaw's India benchmarks put average search CPCs at roughly Rs 5 to 20 for e-commerce, Rs 12 to 45 for healthcare, Rs 15 to 55 for education and Rs 40 to 120 or more for real estate. Delhi NCR is one of India's most competitive metro auctions, so plan toward the upper end of your industry range and let real campaign data correct the estimate.
If people already search for what you sell, start with search: paid search took Rs 16,581 crore of Indian ad spend in 2025 per dentsu, because it captures existing demand. If you sell something visual or impulse-driven, social usually wins first: it is India's largest digital format at Rs 21,057 crore. The free audit tells us which side your demand actually sits on before you commit budget.
No, and we would be cautious of anyone who does. Google does not sell guaranteed organic positions, and lead volume depends on budget, offer and competition. What we do commit to is transparent reporting on leads and revenue, published benchmarks for planning, and a named lead accountable when numbers are off track.
No. NSP and Pitampura are our home market, but we work with clients across Delhi NCR and other Indian cities, and with international clients served remotely from Delhi. The advantage for an NSP business is simply proximity: same city, same time zone, and a team that already knows your local market.
Get your free audit
Tell us about your business and we will send an honest audit of your current search visibility, ad accounts and website performance.
Work with a digital marketing team based in your city
India's digital ad market grew 19 percent in 2025, per dentsu's 2026 report, and your NSP competitors are already bidding in it. Start with a free audit from a Delhi team, with a named human lead accountable for every engagement.