Prompt Dairy Mart

What we checked before choosing the language set-up

The team reviewed the existing site architecture and URL structure, how search engines were indexing the pages, regional keyword opportunities, how users searched, the intent behind Hindi searches, and how competitors handled regional languages.

The strategy that came out of it was a hybrid. Everything the shopper reads would be in Hindi, from the store's interface and product names to the brand story and the calls to action. The URL slugs would stay in English, so that an address such as /milk-machine stays short and readable wherever it is pasted. It is worth being precise about why. Google's own URL guidance allows words in the audience's language in a URL, and transliterated words too, so English slugs are not a search engine requirement. They were a practical choice that keeps links shareable and reports readable, while the Hindi on the page does the work for the reader and for search. Separating what search engines need from what people need, and designing for both, is the core of our technical SEO work.

Dairy buyer intents and the Hindi pages that serve them

The store's pages were organised around the jobs a dairy buyer is trying to do. A farmer checking whether a cow or buffalo is pregnant looks for a test kit and needs to choose a pack size. A technician improving insemination results looks for an AI gun and a semen thawing machine. A farm moving to machine milking looks for a milking machine and needs to choose a configuration. And a buyer who has never ordered farm equipment online wants to know who is behind the shop. Each of those intents has a page type in the store: pack-size product pages for the test kits, model pages for the breeding equipment, configuration pages for the milking machines and a Hindi home page that tells the company's story. The table below maps them.

Hindi at the main address, English one folder away

The store was built on a Dcrayon theme adapted from the Yuva 5.0 Shopify theme, with Hindi set as the default language and served at the main address. The page code declared the language as Hindi, which tells browsers and screen readers to treat the main address as a Hindi page. English sat beside it in its own folder, /en. The default matters because it is the version a first-time visitor from a search result or a shared link sees before touching the language menu. Our Shopify development team configured the store's languages alongside the theme, so the language set-up was part of the build rather than an add-on.

Writing the store interface and product names in Hindi

The store was Hindi from the first line. The skip link for keyboard users, the welcome message at the top ("Welcome to our shop!"), the sign-in link, the "Our products" heading, the sale label on discounted products and the footer headings for useful links, contact and social media were all in Hindi, as were Shopify's own system messages, such as the note that choosing an option refreshes the page. The product names were written in Hindi with the model, configuration and pack size, for example the BovEasy rapid pregnancy test kit sold as a single kit and in boxes of 3, 10 and 30 tests.

The home page carried three Hindi sections written for this audience. "What is Prompt?" explained the company's three decades in the dairy industry and its work across farm management, milk collection, quality testing and preservation. A second section described the breeding products and who they are for, naming dairy farmers, artificial insemination workers and veterinarians. A banner invited farmers to modernise their dairy farm and to get in touch for more information. The aim was to explain machinery in plain Hindi rather than translate English sales copy word for word, which is the part of the job our SEO content writing service handles.

Five language versions from one catalogue

The store published hreflang tags, short lines of code in each page's head that tell search engines which language a page is in and where its other language versions are. In April 2025 the tags marked the Hindi version at the main address and the English version, both with an India region code, plus a default for everyone else. Without them, a search engine can show the English page to a Hindi searcher or treat the two versions as duplicates of each other. The home page also carried a canonical tag naming its own address.

By August 2025 the language menu offered Hindi, English, Gujarati, Marathi and Punjabi, each version in its own short folder such as /gu or /mr, and the hreflang tags listed the English, Gujarati, Marathi and Punjabi versions alongside the default Hindi address. Because Shopify keeps one catalogue with translations attached, adding a language did not mean building and stocking a second store: a price change applies to every language at once, and a new product appears in each version. By then the theme also carried a Search Console verification tag, a tag manager container with Google Analytics 4, and the Meta pixel, so traffic to each language version could be measured.

How Prompt Dairy Mart's URLs handled Hindi

Copies archived in April and August 2025 show the English slug rule in place for the store's pages, such as /pages/about-us and /pages/contact, for the main all-products collection and for products such as /products/prompt-boveasy and /products/boveasy-pack-of-10. Products that were first entered with Hindi titles kept handles in Devanagari, because Shopify creates a product's handle from its title at the moment the product is first saved, and changing the title later does not change the handle.