Furry Fits

Building a pet clothing theme on Dcrayon's Yuva base

Dcrayon replaced Dawn with its own Shopify theme, developed from Yuva 5.0, a commercial theme, and the archived copy from 14 August 2025 shows it live. The base already had the section types a catalogue store needs, which left the effort for the parts only Furry Fits has: its menu, its collections and its content.

The August 2025 home page was assembled from those sections. An announcement bar carried the current offer codes, the header held a mega menu, and a banner slider and a gallery carousel of collection tiles sat above three tabbed collection sections, each showing a different group of products behind tabs. A featured collection list, a rich text block and an FAQ section followed, then the footer. A slide-out offer sidebar, shared across the store, listed coupon codes, similar products and short answers on returns, shipping and payment privacy, with a "Talk to Customer Service" link that opened WhatsApp.

The site title became "Buy Premium Pet Grooming, Food & Clothing Products Online | FurryFits", with a meta description to match. This is how our Shopify development work usually starts on a young catalogue: a sound base, then the brand's own structure on top.

A menu that follows how pet parents shop

The UI and UX design work rebuilt the menu around what a pet parent is looking for. In August 2025 the mega menu grouped grooming (shampoo, waterless foaming shampoo, paw cream, pet perfumes, tick and flea spray), food (jerky treats and biscuits) and clothes, which were split by occasion and season into named collections such as Pawfectly Cool, Warm Woofs and Tails and Traditions, alongside accessories and a "Buy 2" offer.

As clothing grew into the larger part of the business, the menu grew with it. On 13 October 2026 the Clothes menu splits wedding and festive wear into kurtas, sherwanis and tuxedos, and lehengas, then lists winter wear, raincoats, bandanas and summer and casual wear. Grooming gained massage oil and a dry bath product, beds and mats have their own entry, and combos and a size measurement guide sit in the main menu. The catalogue's product tags follow the same groupings: on 13 October 2026, 41 products carried a "new arrivals" tag, 24 a kurta tag, 9 a lehenga tag and 7 a raincoat tag.

Moving the store onto a Horizon-based theme

In 2026 Dcrayon moved the store to a new theme built on Horizon, one of Shopify's own themes. Archived copies show the Horizon-based Dcrayon theme live by 22 April 2026 and an updated version by 11 June 2026. The store's current theme carries the same set of sections as the June 2026 version, down to the individual section identifiers.

Horizon organises a store differently from the older base. The header and announcement bar live in a header section group and the footer in a footer group, so they are edited once and appear on every page. Interactive parts are built as web components (self-contained browser elements), such as the quick-add dialog that lets a shopper choose a size from a collection page, the predictive search box and the modal dialogs. On top of that, Dcrayon built custom sections for Furry Fits: a full-width banner slider, a gallery carousel, a tabbed collection products section that now appears six times on the home page, a collection list, an FAQ accordion and a custom footer.

Product pages use a custom product section, together with a set of bed detail sections, one for each bed design: leaf print, denim blue, two-tone beige, blue-grey linen and dog print. That lets a bed page show design-specific content without a separate product template for every bed. The April 2026 version also added a trust strip in the footer group with four short promises: free and fast shipping, a discount on prepaid orders, secure checkout and "proudly made in India".

Each round of changes was built in a duplicate of the published theme and switched live once finished. The archived theme names record that sequence: the Yuva-based version in August 2025, revised copies in December 2025 and March 2026, the first Horizon-based version in April 2026 and its update in June 2026.

Size help on every clothing page

Fit help started early. The August 2025 product pages already carried a size chart link beside the size selector, and between March and June 2026 the size chart was served through a size-chart app whose settings the theme reads from Shopify metafields (extra data fields that Shopify stores alongside products and the shop). By June 2026 the home page FAQ opened with "How do I choose the right size for my dog?", and its answer told shoppers to measure the chest, neck and back length, match them to the size chart on the product page, and go one size up for fluffy pets or pets between sizes.

The product template in the current theme gives a shopper three ways to settle size without leaving the page. A Size Chart button opens a modal (a pop-up panel) with the Furry Fits size chart, a "How to Measure Size" button opens a short measuring video, and a "Breed Based Size Suggestion" button opens a breed-based size chart. The same size chart is repeated below the product details for shoppers who scroll rather than tap, and the kurta's description ends with a fit note reminding the buyer to measure first.

Product listings kept current under the retainer

Listing work is part of the retainer, and the product pages show a consistent pattern. A clothing listing opens with a short description of the piece and the occasion it suits, then a "Key Features" list, a "Style & Colour" note and the fit note. An April 2026 kurta page also listed outer material, inner lining, neck style and season. Product names carry the type and the use, for example "Royal Brocade Dog Kurta - Luxury Wedding & Festive Ethnic Wear (Navy & Gold)" or "Camouflage Waterproof Dog Raincoat with Hood - Lightweight Rain Jacket for Dogs", so the name answers the shopper's first question before the page opens. Running the brand's social media marketing under the same retainer meant the products being posted and the products being listed came from one team.

Checkout, login and contact on furryfits.co.in

Furry Fits uses Shiprocket's checkout. The product page carries a "Get it now" button that opens it directly, styled to match the brand's purple through the app's own settings, alongside the standard add-to-cart button. Shoppers can sign in with a one-time passcode instead of a password, through a login app shown in a branded modal. An estimated delivery block on the product page tells the shopper when the order should arrive, and a WhatsApp link stays available for questions.

How the store describes itself to search engines

The August 2025 rebuild gave the store a descriptive title and meta description, a canonical tag on the home page, and schema.org markup that describes the page's content to search engines in a fixed vocabulary. The home page FAQ is marked up as FAQPage data with six questions and answers, both in the August 2025 version about grooming products and in the current version about sizing, comfort, raincoats and beds. Organization and WebSite markup, including a site search action, identify the brand and its search page. In the April 2026 Horizon version, each clothing product page carried ProductGroup data listing every size as a variant with its own offer, twelve in the case of one festive kurta. This sits under our e-commerce solutions work, where the listing and its search data are built together.

Security on the storefront, platform and theme

Shopify hosts the store, so the platform runs the servers and certificates and secures the checkout. Card details go into Shiprocket's hosted checkout and never touch the theme. We checked the store's public response headers with curl on 13 October 2026. The Strict-Transport-Security header carries a max-age of 7,889,238 seconds, roughly three months, during which a browser that has visited before will only connect over HTTPS. Framing is refused twice over, by X-Frame-Options and by a frame-ancestors rule in the content security policy, which protects shoppers from clickjacking, where a hostile page hides the store inside its own. The same policy carries upgrade-insecure-requests and block-all-mixed-content, and a nosniff header stops a browser treating a file as a type it is not. Plain HTTP and the www address both answer with a permanent redirect to https://furryfits.co.in. On the theme side, app scripts load from Shopify's own extension network rather than from files pasted into the theme.

Images and loading on a catalogue-heavy home page

The current home page lazy-loads 126 of its images, so a phone fetches pictures as the shopper scrolls rather than all at once, and product images are served in several widths through responsive image sets, so a small screen downloads a small file. The page opens early connections to Shopify's content network and to the checkout script host, and preloads a stylesheet before it is needed.