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Bycads store at a glance
The main facts of the Bycads store.
| Item | Detail |
|---|---|
| Client and industry | Bycads, graphic streetwear for men and women |
| Market and audience | India; online buyers of oversized graphic tees |
| Our scope | Shopify store build, theme customisation and collection structure |
| Platform and stack | Shopify, Rise theme 15.4.1 (customised copy), GoKwik one-page checkout |
| Range on 13 Oct 2026 | 190 products, 2,125 size and colour variants |
Challenge
Bycads sells oversized graphic T-shirts for men and women, grouped into story-led drops such as Vikings, Pirates and Tribes. Dcrayon built the Shopify store that carries the range.
Graphic drops with a story behind every print
Bycads designs cotton tees with bold prints, plus polos, lowers, co-ord sets and a women's line. On 13 Oct 2026 the store listed 190 products with 2,125 size and colour variants. The brand releases designs in themed drops, and each theme has its own voice: "Vikings didn't ask for permission", or "Pirates didn't follow maps that already existed".
More than 2,000 size and colour combinations
Every product comes in several sizes, and almost every one in more than one colour. On a phone, the buyer has to see quickly which combinations exist and pick one without opening a separate page for each.
Designs that sell on story, not on garment type
A shopper drawn to the Viking prints wants every Viking design in one place, whatever the cut. Grouping only by T-shirt, polo or lower would scatter a theme across the site.
An oversized fit that buyers need to size correctly
Oversized tees are cut larger than a regular fit on purpose. Without a size reference on the product page, buyers guess, and a wrong guess can mean a return.
Solution
A Rise theme copy prepared for GoKwik
The store runs on Rise (version 15.4.1), one of Shopify's free themes, in a customised copy named for Bycads and set up for the GoKwik one-page checkout. The homepage is built from Rise sections: an announcement bar, a hero slideshow, a collection list, a long run of featured-collection rows, custom Liquid blocks and a collapsible FAQ block. This is our Shopify development service.
Collections organised by theme first
The main menu leads with the stories: Fashion Street, Vikings, Tribes, Cowboy, Typography, Pirates and Character, then Women, Latest Drop and Sale, then garment types such as Lower, Polo and Sports. On the homepage, a "Shop by Style" row gives each theme a card with the opening line of its story, so the shopper picks a mood before a product. Latest Drop and Steal the Deal rows follow.
Size charts and grouped variants on product pages
Product pages carry size and colour selectors and a size chart, so a buyer can check the oversized cut before adding to cart. Many product titles state the fabric weight (240 GSM, grams per square metre, a measure of how heavy the cotton is) and the fit. The structured data groups every size and colour under one product with ProductGroup markup, which tells search engines that the variants belong together. A bar at the top of every page carries the current multi-buy code, the cart reminds buyers of the prepaid discount, and checkout runs through GoKwik. Our e-commerce solutions cover this kind of checkout set-up.
Rise sections on the Bycads homepage
The theme sections that make up the storefront, from page furniture to full-width blocks.
| Component level | Examples from this build | Used on |
|---|---|---|
| Header group | Announcement bar with multi-buy code, header with story-led menu | Every page |
| Homepage sections | Hero slideshow, Shop by Style collection list, featured-collection rows | Homepage |
| Custom blocks | Custom Liquid blocks and a collapsible FAQ section | Homepage |
| Product page | Size and colour selectors, size chart, ProductGroup structured data | Every product |
Results
Browsing Bycads by story
Shoppers can browse Bycads by story, see every design in a theme together, choose size and colour on one page with a size chart to hand, and check out on a single screen. The Bycads team adds new drops as collections with their own story card, without changing the theme.
What changed for Bycads shoppers
What the store delivers for Bycads shoppers and the brand team.
| Outcome | What changed | Status |
|---|---|---|
| Browse by story | Menu and homepage cards organised by theme, each with its story line | Delivered |
| Variant choice on one page | Size and colour selectors across 2,125 variants | Delivered |
| Fewer sizing guesses | Size chart and fabric weight on product pages | Delivered |
| One-screen checkout | GoKwik one-page checkout | Delivered |
Key takeaways
Organising streetwear the way buyers think
Graphic streetwear is bought on identity. Organising the store by the stories behind the prints, rather than by garment type alone, matches how the brand designs and how its buyers browse. Where a range runs to thousands of variants, clear selectors, a size chart and grouped structured data do more for the shopper than extra banners.
For how a streetwear label in India built its brand, read our breakdown of Snitch's marketing strategy. If you plan to add marketplaces, our guide to listing a fashion brand on Myntra compares that route with your own store, and setting up Meta CAPI on Shopify covers ad tracking.
If you run a fashion label and want your store organised the way your customers shop, talk to our team.
CategoryWeb Development
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