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Anyage store at a glance
The main facts of the Anyage storefront.
| Item | Detail |
|---|---|
| Client and industry | Anyage, online retailer of puja items, brass and aluminium decor and home essentials |
| Market and audience | India; shoppers buying for the home, puja rooms and festivals |
| Our scope | Shopify storefront set-up, theme adaptation and checkout set-up |
| Platform and stack | Shopify, Tinybabies theme 2.0, Shiprocket Fastrr one-page checkout |
| Catalogue on 13 Oct 2026 | 154 products in collections for brass, showpieces, puja items, winter, pet care and combos |
Challenge
Anyage sells puja essentials, brass and aluminium showpieces and everyday home products to shoppers across India. Dcrayon set up its Shopify storefront so that one mixed range reads as a single, easy shop.
A range that runs from puja thalis to pet care
On 13 Oct 2026 the Anyage store listed 154 products. Most are brass showpieces, puja items and metal handicrafts, with a short winter range and a small pet-care line alongside them. The storefront had to present that range clearly on a phone, make the saving on each item obvious and take orders from buyers who expect to pay on delivery.
Devotional, decorative and utility products in one catalogue
A shopper looking for a brass puja thali set should not have to scroll past a pet shampoo to find it. With products as different as a musical Ganesh showpiece, a sindoor dibbi and a home-care combo in the same shop, the range needed separate shelves that each make sense on their own.
Decor that buyers judge on finish, size and price
Brass and aluminium pieces sell on how they look and how much space they take. Ten products carry a size option in inches, and buyers want to see the selling price against the MRP before they open a product page.
Buyers who expect cash on delivery
The top banner promises free cash on delivery, so the checkout has to handle cash and prepaid orders equally well on a small screen.
Solution
Tinybabies theme, adapted to brass and puja shelves
The store runs on Shopify with Tinybabies, a third-party theme (version 2.0) that Dcrayon adapted to the Anyage range. Its homepage is assembled from theme sections: a sliding announcement bar, a slideshow, collection tiles, product rows, a newsletter block and a footer. The collection tiles lead to the Brass Collection, Showpieces, Puja Items, Winter Collection and Pet Care World, and the header menu repeats the same shelves with a Combo Pack collection added, so any part of the range is one tap from the first screen. This is the store set-up side of our Shopify development service.
Product cards that show the saving before the click
Each card shows the selling price beside the MRP with a percentage-off label, and a quick-shop button adds the item to the cart without leaving the listing. The cart drawer lists the coupon codes on offer, gives a shipping estimate and lets the buyer add an order note, which helps with gift and festival orders.
Fastrr checkout for cash and prepaid orders
Orders go through Fastrr, Shiprocket's one-page checkout, which replaces Shopify's standard checkout pages and puts cash on delivery and prepaid methods on one screen. Shopify hosts the store and serves it over HTTPS with HSTS and frame-blocking headers, and payment details are handled inside the checkout provider rather than the theme. Our e-commerce solutions cover this kind of payment set-up.
Theme sections behind the Anyage homepage
The Shopify theme sections that make up the storefront, from page furniture to full-width blocks.
| Component level | Examples from this build | Used on |
|---|---|---|
| Header group | Sliding announcement bar, header with collection menu | Every page |
| Homepage sections | Slideshow, collection tiles, best-seller and popular product rows | Homepage |
| Product card | Price, MRP, percentage-off label and quick-shop button | Homepage rows and collections |
| Cart drawer | Coupon list, shipping estimate and order note | Every page |
| Footer group | Newsletter block, policy links and footer menu | Every page |
Results
What Anyage shoppers can do now
Shoppers can browse by collection, see the saving on each product, add items straight from a listing and pay by cash on delivery or a prepaid method on a single checkout screen. The Anyage team runs the whole store from Shopify's admin and adds new product lines as new collections without changing the theme.
What changed for Anyage shoppers
What the storefront delivers today.
| Outcome | What changed | Status |
|---|---|---|
| Range sorted into shelves | Collection tiles and menu for brass, showpieces, puja items, winter, pet care and combos | Delivered |
| Saving visible before the click | Selling price, MRP and percentage-off label on every card | Delivered |
| Faster add to cart | Quick-shop on listings; coupon list and order note in the cart drawer | Delivered |
| One-screen checkout | Fastrr checkout with cash on delivery and prepaid methods | Delivered |
| Product structured data | Add Product markup to product pages | Recommended |
Key takeaways
Lessons from a mixed puja and decor catalogue
A range that spans devotional goods, decor and household items works when every shelf has a plain name and the homepage points to each one. Size in inches, the saving against MRP and a visible cash-on-delivery promise answer the questions people ask before they order a brass piece online. The next gains for a store like this usually come from consistent product data and structured data on product pages, which our guide to Shopify SEO for growing stores explains. For the storefront side, see six Shopify conversion fixes, and for a much larger brass catalogue on WordPress, the Bharatselo store.
If you sell a mixed home and puja range and want a store that is easy to browse, talk to our team.
CategoryWeb Development
More work
