Use the average across a few recent posts for a fairer number. Engagement against reach (not followers) is usually higher; this uses followers, the most common public method.
Your numbers
- Engagement rateGood (around 3-6%)
- 4.52%
- Total interactions / post
- 543
Formula: (Likes + Comments + Saves + Shares) / Followers x 100 = (543 / 12,000) x 100 = 4.52%
Calculated in your browser. Benchmark bands are general guidance, not a guarantee.
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