Free Instagram Engagement Rate Calculator

There is no official benchmark, and rates vary by niche and account size. This calculator uses general bands: under 1% is low, 1-3% is average, 3-6% is good and above 6% is excellent. Smaller accounts often score higher than large ones, so compare yourself with accounts of a similar size in your niche.

Add the likes, comments, saves and shares on a post, divide by the follower count and multiply by 100. For example, 543 interactions on an account with 12,000 followers is 4.53%. For a fair figure, use the average of several recent posts rather than a single post that did unusually well.

Follower count is public, so you can work out the rate for any account, including a competitor or an influencer you plan to hire. Reach is visible only to the account owner, in Instagram Insights. Engagement measured against reach is usually higher, so for your own posts you can use reach instead.

No. A high rate can come from giveaways, comment groups or bought engagement, and a very small account can show a high rate with little real reach. Look at saves and shares, which show genuine interest, at the quality of the comments, and at whether the audience matches the buyers you want.