Loire

Loire's store on Dcrayon's client theme

The store runs on version 5 of the Shopify theme Dcrayon uses across client stores, with a "Created by" credit to Dcrayon in the footer. The home page is assembled from the theme's sections in a fixed order: an announcement bar for the current storewide offer, the header, a hero slider, a rich text block, a tabbed collections row, a scrolling text marquee and an image-and-text block from a section library app, two app blocks, a second rich text block, a gallery carousel of brand values, and the footer. An offer sidebar section holds the coupon drawer on every page. This is the Shopify development part of the engagement.

Product names and pages that state the formula

Each sunscreen's name carries its format and rating, for example "Glow Tinted Sunscreen SPF 50 PA++++ 50ml" or "Aqua Sunscreen Gel SPF 50 100ml", so the difference shows in the grid before anyone opens a page. The home page opens with a tabbed product row for sunscreens, best sellers, moisturisers and face serums, so the sunscreen range sits side by side.

Product pages follow one layout. Free-from badges (sulfate free, paraben free, suitable for all skin types) sit under the title, the price is shown tax-included, and a quantity stepper sits beside the add-to-cart button. Below, a details block lists the pack size, the skin type, the key benefits and the key ingredients with their strengths. The tinted sunscreen, for instance, lists 5 percent niacinamide, 2 percent sodium hyaluronate, a 1 percent ceramide complex and 1 percent ectoin. Gallery and description tabs keep long text out of the way, and a product recommendations row offers the serums and creams that pair with the product being viewed.

Collections for skin and hair concerns

Behind the menu, 21 collections group the range two ways. By type, there are sunscreens, face serums, moisturisers, face masks, face wash, shampoos, conditioners, hair serums, intimate care and personal care. By concern, there are acne and breakouts, dull or uneven skin, sensitive skin, tan removal and hair fall. The same product can therefore be found by what it is or by what it fixes, and a best sellers collection and a combo collection give shoppers two short routes into the range.

A cart drawer that carries gifts, coupons and prepaid savings

The cart opens as a side drawer built with Shiprocket's smart cart, which pairs with Shiprocket's checkout. The drawer lists the items, lets the shopper choose a free gift once the order qualifies, takes a coupon code, shows the prepaid discount and the discount on MRP as separate lines, offers an order note and a row of items the shopper may like, and then hands over to checkout. A timer-based upsell app adds urgency to time-limited offers, an affiliate programme app supports creator and partner promotions, and an Instagram reels feed and Judge.me review widgets sit on the store pages.

Loire's Amazon account in the same engagement

The same engagement covered Loire's Amazon account, so the brand's own store and its marketplace listings were handled by one team, with the website carrying the formula detail and the full range. You can read how that service works on our Amazon account management page.

Shopify's protections and the store's search signals

Shopify hosts the store and serves it through its content delivery network. The public headers checked on 13 October 2026 showed HTTPS with HSTS, X-Frame-Options set to DENY, a Content Security Policy that blocks framing and upgrades insecure requests, and X-Content-Type-Options set to nosniff. Payments are taken in the Shiprocket and Shopify checkout flow, outside the theme.

For search, the home page carries Organization and WebSite structured data, the code that tells search engines who runs the site, with a site search action. Product pages carry Product data with an Offer for price and availability. Google Analytics and the Meta Pixel are installed, so traffic and campaign activity can be measured from the store itself.