All Case Studies
Cartense marketing engagement at a glance
The main facts of Dcrayon's marketing work for Cartense.
| Item | Detail |
|---|---|
| Client and industry | Cartense, car key covers and key accessories |
| Market and audience | India; car owners searching by car model and key type |
| Engagement period | Feb 2026 to Apr 2026 |
| Our scope | Search engine optimisation, YouTube Shorts and influencer marketing |
| Platform and channels | Shopify store, YouTube, influencer content |
Challenge
Cartense sells car key covers online in India. In early 2026 Dcrayon ran search engine optimisation, YouTube Shorts and influencer marketing for the brand.
Cartense's Shopify store carries 217 products for 18 car brands, organised by brand and key type, in metal-leather, metal-silicone, leather, TPU and zinc alloy. Its homepage and product titles name individual models such as the Swift, Baleno, Fortuner and Innova Crysta, because that is how the product is bought: by car model and key shape, not by the general phrase "key cover".
The engagement ran from February to April 2026 and combined three services in each period: search engine optimisation for the store, YouTube Shorts of 45 seconds each, and influencer marketing. In April 2026 Cartense enquired again, this time about SEO and YouTube Shorts specifically.
Why selling key covers online is a search and video problem
Shoppers search by car model, so every model is its own search.
Someone with a Hyundai smart key types the model and the key into search, not the name of a cover brand they have never heard of. Each model and key type is a separate query, and a store competes for each one separately. A catalogue of 217 products across 18 brands therefore faces hundreds of small, specific searches rather than a few broad ones.
A key cover is hard to judge from a still photo.
Buyers want to know whether the cover fits snugly, whether the buttons still press through it and how it looks on a real key in a real hand. A product photo cannot show a cover being fitted; a short vertical video can, in under a minute.
A young brand needs voices other than its own.
Cartense's current catalogue dates from February 2025. A new brand's own claims carry less weight than a car owner or creator showing the product on their own key, which is the case for influencer content alongside the brand's own videos.
Solution
Search themes across 18 car brands and their key shapes
The store's own structure shows the search themes a catalogue like this has to serve. Shoppers look for a cover for a specific model, for a specific key shape, for a material, or for the brand itself once they have heard of it. The table below groups those themes by intent, using the brands, key types and materials in Cartense's catalogue. For a fitment catalogue like this, e-commerce SEO means matching product and collection pages to model-by-model searches rather than chasing one broad term.
Shorts, creators and search working from one list
Each period of the engagement combined one SEO workstream for the store, a set of 45-second YouTube Shorts and a batch of influencer collaborations. The three channels answer the three problems above. Search optimisation is the channel for the model-by-model queries. The Shorts show what still photos cannot: a cover being fitted, the buttons being pressed and the finished look on a real key. Creator collaborations add the outside voice a newer brand needs.
Our video production and influencer marketing pages describe how we run this kind of work.
Search themes in Cartense's catalogue
The search themes Cartense's catalogue is built around, grouped by intent. No search volumes are implied.
| Search intent | Keyword themes |
|---|---|
| Cover for a specific car model | Model plus key cover, for example Fortuner, Innova Crysta, Swift, Baleno or Creta key cover |
| Cover for a key shape | Flip key, remote key and push-start smart key covers by button count |
| Cover by material | Metal-leather, metal-silicone, leather, TPU and zinc alloy key covers |
| Cover by car brand | Suzuki, Hyundai, Kia, Mahindra, Tata, Toyota and other brand key covers |
| Brand search | Cartense and Cartense key cover |
What each Cartense channel was for
The three services in the engagement and the job each one did.
| Service | What it contributed |
|---|---|
| E-commerce SEO | Search engine optimisation for the Shopify store in each period |
| Video production | Short vertical videos of 45 seconds each for YouTube Shorts |
| Influencer marketing | A batch of creator collaborations in each period |
Results
What Cartense's marketing programme delivered
Cartense gained a combined search, video and creator programme across early 2026: search optimisation for its Shopify store, 45-second videos for YouTube Shorts in each period, and influencer collaborations in each period. The brand enquired about SEO and Shorts again in April 2026.
Commercial figures for this engagement are not published.
Cartense marketing work delivered
What the engagement delivered for Cartense.
| Outcome | What changed | Status |
|---|---|---|
| Search optimisation | SEO for the Shopify store across the engagement | Delivered |
| Short-form video | 45-second YouTube Shorts in each period | Delivered |
| Creator content | Influencer collaborations in each period | Delivered |
Key takeaways
What fitment brands can take from Cartense's mix
For fitment products, SEO and short video can start from the same list: every car model and key type the store sells. One list gives each model both a search page and a video, instead of video following trends while the site follows keywords, and it tells creators exactly which cars to feature.
Content engagements are also easier to judge when every item is logged: what was published, where and when, next to a keyword and traffic baseline. Our guides on Shopify SEO and how influencer marketing helps brands grow go deeper on each channel.
Dcrayon also reviewed Cartense's store journey; see the Cartense UX and purchase flow case study. To plan search and video for your own catalogue, get in touch.
CategoryEcommerce