All Case Studies
The six claim shapes we refuse to print
Every claim on a Dcrayon page must pass a five-question filter before it ships. The six shapes below all fail that filter, so we leave them off -- and we tell you which named owner blocks each one. A reader cannot challenge a claim that hides its window, its cut, or its source. We hold the line on the public site so you can hold us to it.
01
Growth rates without a time window
A growth rate without a window can mean anything, so a reader cannot challenge it. A number paired with a calendar period hands the buyer a receipt to test and hands our writer a fact to defend.
We would NOT print
"+300 percent growth" (no window, no base, no period)
We WOULD print
"Paying customers rose from 37 in 2024 to 55 in 2025 to 70 in 2026 year to date."
[internal: HRMS customers + invoices tables, verified 2026-06-01]
VERIFIED 2026-06-01Blocked by Sonika (CFO) on any revenue or growth-rate claim
02
Client counts without an active-versus-lifetime cut
A raw client count hides whether the figure is lifetime or live, and the two answers differ by a factor of ten. A cut with a window names the slice, so a buyer can compare us against a peer agency on equal ground.
We would NOT print
"200+ clients" (no active-versus-lifetime cut)
We WOULD print
"617 client records across 10 years; 196 have paid at least one invoice."
[internal: HRMS customers + invoices tables, verified 2026-06-01]
VERIFIED 2026-06-01Blocked by Shivam (COO) on the client-roster cut; Reena Sharma (HR) on team-roster cuts
03
Average ROI or multiplier claims
An average return figure without the spend, the window, and the campaign mix is a coin toss with no coin. The figure means something only when every input is named.
We would NOT print
"5x ROAS" (no spend, no window, no campaign mix)
We WOULD print
"On the Ayurvexa account, Rs 30,09,566 of Meta ad spend over 14 months returned a measured cut in customer-acquisition cost of 38 percent."
[client-signed: Ayurvexa case-study release]
RELEASE PENDINGBlocked by Sonika (CFO) on revenue multipliers; for SEO and AI-channel multipliers, the named reviewer on each page
04
Case-study numbers without the client's signed release
A case-study figure without the client's signature is a story we cannot stand behind in a legal letter. A number prints only after the client has signed the release line by line.
We would NOT print
"Client X grew sales 4x in six months" (no signed release)
We WOULD print
"Account: Ayurvexa. Window: Jan 2024 to Mar 2025. Spend: Rs 30,09,566. CAC cut: 38 percent."
[client-signed: Ayurvexa case-study release 2026-06-10]
SIGNED 2026-06-10Blocked by Aanya Mishra (CMO) on every case-study claim and signed release
05
Anything inside a banned-word pattern
Our writing rule names 42 banned word patterns, and a phrase shaped like one fails the public test even when paired with a number. The verb does the lying and the number gets dragged along.
We would NOT print
"unlock 10x growth" or "transform your revenue funnel"
We WOULD print
"Cut customer-acquisition cost by 38 percent in 14 months on Meta."
[client-signed: Ayurvexa case-study release]
SIGNEDBlocked by Meera Ramachandran (Content Editor) on the editor desk; the named reviewer on each SEO and AI-channel page
06
Comparative claims about competitors without a third-party source
A superlative about our own market position cannot ship from our own keyboard. A third-party source has to name us, or the claim does not see daylight.
We would NOT print
"the largest Delhi performance agency" (our keyboard, no third-party source)
We WOULD print
"Named in an independent third-party list of Delhi performance agencies, cited with the publisher and the year."
[external: the third-party list itself -- this shape prints only when the list exists and names Dcrayon]
Blocked by Shivam (COO) on cross-cutting comparative claims; the named reviewer on each page checks the SEO subset
The five-question filter
Every word a Dcrayon writer puts on a public page goes through this filter first. It is Rule 5 of our writing prompt.
- 1
Does the claim promise a result without naming the mechanism?
- 2
Could every competitor agency use it about themselves?
- 3
Is it about an internal feeling rather than an observable action?
- 4
Did the phrase peak in popularity before 2018?
- 5
Is there a one-syllable Anglo-Saxon verb that says the same thing?
Fail 1 of 5 -- ban the word. Fail 2 of 5 -- ban it twice. The same filter runs against any number, any phrase, and any comparative line.
Challenge protocol
Caught a claim that breaks this policy?
Email info@dcrayon.com with the page URL and the specific claim. Four surfaces are in scope: dcrayons.app, our LinkedIn posts, our sales decks, and our briefs.
We reply within 48 hours: either we fix the copy or we publish our defence of the claim. A public note lands on this page within 24 hours of the internal sign-off.
Receipts
What we DO print
Four source-linked claims, refreshed quarterly: 88 percent repeat revenue, 10 years operating, a 44-person team, 617 client records.
The word list
The 42 banned patterns
The full banned-word list behind refusal 05, with the plain verbs we use instead.
Talk to us
Challenge a claim
Send a URL, ask for the query behind a number, or book a call.
POLICY LIVE Signed by Sonika (CFO), Shivam (COO) and Rahul Yadav (CEO) on 2026-06-08. Reviewed on the 7th of each quarter, on the same cadence as the /numbers refresh. A new category joins this list with a named owner from day one; none is removed without a written root-cause analysis and sign-off.
Work with an agency that shows its receipts
Every number in a Dcrayon proposal follows the rules on this page: a window, a cut, a source, and a named owner. Bring a claim from any agency deck and we will run it through the same filter with you.