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AuraDecor Amazon project at a glance
The main facts of the AuraDecor Amazon India account.
| Item | Detail |
|---|---|
| Client and industry | AuraDecor (Auradecor Private Limited), candles and home fragrance |
| Based in | Delhi, India; making candles since 1987 |
| Where AuraDecor sells | Amazon.in (brand store), Flipkart, Blinkit, Zepto, its own website and app, and bulk and corporate orders |
| Channel in this study | Amazon.in |
| Catalogue | Tealights, votives, pillar and taper candles, scented jar and tin candles, lotus urli candles, festive candles, and heat diffuser and reed diffuser gift sets |
| Our scope | Listing copy and images, A+ Content, keyword research and Amazon advertising |
| Period reported | 26 August to 24 October 2026 (60 days) |
Challenge
AuraDecor is the candle brand of Auradecor Private Limited, a Delhi manufacturer that has made candles since 1987. Its range on Amazon.in is unusually wide for one brand. At one end sit everyday candles bought in bulk: packs of 20 or 50 fragrance tealights, packs of 42 unscented votives for weddings and decoration, and packs of stick candles sold for rituals and chakra practice. At the other end sit gift sets: lotus urli candles for Diwali, a Shubh Labh festive pair, scented candles in tins printed as playing cards, a Royal Flush set themed on poker and teen patti, amber jar candles in gift boxes, and diffuser sets that pair a ceramic oil burner with tealights and aroma oils.
Amazon is one of several places AuraDecor sells. The brand's website lists Blinkit, Zepto, Flipkart and Amazon.in among its channels, and its everyday lines, such as scented jar candles, tealights, stick candles and white pillar candles, also appear on Blinkit for delivery in minutes. It also sells through its own website and app, and takes bulk and corporate gifting orders. That spread matters on Amazon: a shopper who has seen an AuraDecor jar candle on a quick-commerce app may come to Amazon to compare pack sizes, gift sets and prices, so the Amazon listings need to show the full range clearly and match the product names used elsewhere.
Dcrayon's scope on the Amazon account is the listings, the A+ Content and the advertising. This case study covers the 60 days from 26 August to 24 October 2026, the period that leads into the Diwali gifting season.
Why a candle catalogue is hard to sell on Amazon
One brand serves shoppers who want very different things.
A buyer looking for 50 tealights for a puja or a spa is comparing count, burn time and price per candle. A buyer choosing a Diwali gift is comparing the box, the fragrance and how the set will look on a table. Both arrive at AuraDecor's store, but they type different searches and judge listings on different details. A single way of writing titles and running ads cannot serve both.
Candles are bought on details a photo cannot show.
Burn time, whether a candle is smokeless or drips, the wax used, the number in the pack, the size of a jar and the fragrance all decide the purchase. If those facts are not in the title, the bullet points and the images, the shopper either moves to a listing that states them or buys the wrong product and returns it.
Demand rises and falls with festivals and occasions.
Candles sell as gifts and as decoration for Diwali, weddings, Christmas and Valentine's Day. Search volume, competition and the cost of a click all rise in those weeks. A listing and an advertising plan built for an ordinary month will miss the peak or overspend during it.
Low prices leave little room for advertising.
Many candle packs sell for a few hundred rupees. On Amazon, a click costs about the same whether the product is cheap or expensive, so on a low-priced item a few wasted clicks can absorb the margin on an order. Advertising here has to be precise or it costs more than it earns.
Solution
Listings written around how candle shoppers search
Each listing has to answer the questions its own shopper asks. For bulk and utility candles, that means stating the count, burn time and type of candle in the title, for example a pack of six fragrance votives that burn for up to eight hours, or 42 unscented votives described as smokeless and non-drip. For gift sets, the title and images lead with the occasion and the presentation: a festive gift hamper, a party set, a gift box. Listing copy also names the fragrance, such as rose, lavender, jasmine, lemongrass or oudh vanilla, because shoppers often search by scent.
This is the core of our ecommerce SEO and copywriting work applied to a marketplace: the product page is written for the search that brings a shopper to it.
A+ Content that does the work of a shop assistant
A+ Content is the extra section of images and text that a brand registered on Amazon can add below the main product details. On AuraDecor's listings it carries what a shop assistant would explain in person: what is in each gift set, how long the candles burn, what the fragrance is like, how the set is packed, and which other AuraDecor sets suit the same occasion.
Advertising kept to a supporting role
On a catalogue of low-priced products, the aim of advertising is not to buy every sale. Our PPC management on the account works with Amazon's Sponsored ads, the paid placements that appear in search results and on product pages. Spend goes to the searches and products most likely to convert, and the listings are left to earn the rest of the sales.
Return on ad spend, or ROAS, compares the sales Amazon attributes to ad clicks with the cost of those clicks.
AuraDecor catalogue by shopper need
The kinds of shopper the account serves and what each listing has to make clear.
| Shopper need | Example AuraDecor products | What the listing has to show |
|---|---|---|
| Bulk candles for puja, spa or decoration | Fragrance tealight packs, unscented votive packs, stick candle packs | Count, burn time, smokeless and non-drip, price per pack |
| Festive gifting | Lotus urli candles, Shubh Labh set, festive gift sets | Occasion, gift box, fragrance, how it looks when lit |
| Party and novelty gifts | Playing card tin candles, Royal Flush set | Theme, number of candles, wax type, packaging |
| Home fragrance | Amber jar candles, heat diffuser and reed diffuser sets | Fragrance notes, burn or diffusion time, what is in the box |
Dcrayon services on the AuraDecor account
The services behind the work and what each one contributes.
| Service | What it contributes |
|---|---|
| Amazon listing optimisation | Titles, bullet points and images written for each shopper group's searches |
| A+ Content | Gift set details, fragrance and burn time explanations, and packaging |
| Amazon advertising | Sponsored ad campaigns aimed at high-intent searches, with spend kept small against total sales |
Results
What AuraDecor's Amazon account delivered
About 95% of AuraDecor's Amazon sales came from shoppers who found its listings without an ad, and advertising cost under 1% of sales while returning about 600% of its spend. For low-priced candles, that is the healthy pattern: the listings do most of the selling, and ads add reach where they pay for themselves.
The figures cover 60 days in the run-up to Diwali, the peak season for candles.
AuraDecor on Amazon.in, 26 August to 24 October 2026
The account's headline measures for the period.
| Measure | Result |
|---|---|
| Sales made without an ad click | About 95% |
| Ad spend as a share of sales | Under 1% |
| Return on ad spend | About 600% |
Key takeaways
What AuraDecor's account shows about selling candles on Amazon
For a brand with many low-priced products, the listing is the main sales tool. When each title, set of bullet points and A+ section answers the questions its own shopper asks, search does most of the work, and advertising can stay small.
A wide catalogue sells better when it is treated as several groups of shoppers rather than one. Bulk buyers, gift buyers and home fragrance buyers search differently, so each group needs listings and campaigns written for it.
For more on running a brand on Amazon India, see our Keratine Professional case study and our Proven Water case study. If you sell candles, gifts or home décor on Amazon and want your listings to do more of the selling, talk to us.
CategoryEcommerce
