All Case Studies
HOW WE WORK
How Dcrayon works with the brands we partner with
A short film on how we work: the people you deal with, how we report, and the results we hold ourselves to.
Three proprietary tools behind every paid-media win
Score, Sequence, Repair. The diagnostic, the 90-day playbook, and the AI-citation toolkit we run on every paid-media engagement.
Growth Intelligence (Paid axis)
Five-axis six-dimension diagnostic. The Paid axis covers account architecture, creative testing depth, attribution maturity, landing-page conversion math, and platform mix. Free on every proposal call.
Dcrayon Growth Engine (Paid sequencing)
The 90-day playbook that sequences account rebuild, creative cadence, landing-page work, and attribution-model fixes back to one revenue metric.
DcrayonsAI (creative + audience toolkit)
Internal toolkit for creative variation testing, audience overlap detection, and post-iOS attribution modelling across Google, Meta, LinkedIn, YouTube, TikTok.
How Dcrayon delivers paid-media growth
Three repeatable plays that compound CAC payback and revenue scale across cycles.
Step 1: Score
Free Growth Intelligence readout in one business day. Five-axis paid-media diagnostic mapped to your revenue baseline, with a single 0-100 number plus the gap list of accounts that are NOT yet tracking attribution correctly.
Step 2: Plan
Written 90-day paid-media plan tied to one revenue metric you pick. Sequences account rebuild + creative testing + attribution fixes + landing-page work based on your starting Score. Mutual kill-switch in every SoW.
Step 3: Compound
Weekly cadence with senior paid-media strategist + monthly CFO-readable readout. Paid compounds across cycles: account architecture in cycle one feeds creative testing depth in cycle two, which feeds CAC payback in cycle three.
Get my Dcrayon Paid-Media Score in one business day
Free five-axis paid-media diagnostic and the 90-day plan to close the gap. No slide decks, no sales theatre.
-42%
Blended CAC
Our PPC & Paid Advertising services
Six paid-media programs covering search, social, professional, video, and platform-specific work.
Real client work, with the receipts
200%
Improvement in conversion performance
Proven Water Industries
Proven's growth on Amazon over the engagementDcrayon's work on Proven's Amazon account has run as a long-term growth programme rather...
Keratine Professional
What is in place on Keratine Professional's accountOn Amazon.in today, the brand's lead listings name the product type, the hair concern...
3,400%
Sales growth on Amazon India
GetSetNova
Sales up 3,400% on Amazon IndiaOver the engagement, GetSetNova's sales on Amazon India are up 3,400%, and the brand holds Amazon Best...
McCormick & Company
What changed on McCormick's front endThe front end now loads non-essential scripts after the main content, runs third-party tags through...
Roundglass
What changed for Roundglass's HR team, IT and new employeesAccount creation, group membership and licence assignment now follow the...
GRYT Health Labs
What GRYT shoppers can do on the storeShoppers can check the brand's licence and ownership details, compare single units with packs of...
Daddy of Tastes
What the Daddy of Tastes kitchens and riders work withCustomers can order from the full menu, pin their exact location, pay through...
Instacertify
What Instacertify's visitors could doVisitors could search for a certification from the first screen, see two clear next steps, and move...
Northern Tile Distributors
The storefront delivers a clean shopping experience on both desktop and mobile. Page load times improved significantly, the add-to-cart rate...
RAA Logistics
What RAA's customers and team have nowProspective customers can find the exact service they need, read what it covers, see who runs the...
Why choose Dcrayon for paid media
AI-first paid media since 2024
Pivoted in 2024 when Performance Max + Advantage+ started absorbing manual structure. Creative + audience strategy is the new lever.
Senior paid-media strategist on every account
No junior account managers learning on your budget. The strategist who scopes your account stays on it.
Five-axis Score in one business day
Written paid-media diagnostic + fixed estimate inside 24 hours. Most agencies take a week of discovery first.
Attribution your CFO can read
Weekly cadence + monthly Score readout tied to one revenue metric. No last-click vanity dashboards.
Dcrayon has shipped 250+ paid-media programs for 60+ active retainers since 2016 from Delhi HQ and Sheridan, Wyoming, as a Shopify Partner agency.
The Paid-Media Score is free. The 90-day plan is yours to keep.
Across our 60+ active paid retainers, the median 6-month CAC-efficiency gap we measure for brands without a rebuilt attribution model lands between Rs 5L and Rs 28L of wasted ad spend (n=34 with full data). Book the scoping call to size yours.
Free five-axis Dcrayon Paid-Media Score readout in one business day
Written 90-day paid plan tied to one revenue metric you pick
Mutual kill-switch in every SoW, no annual lock-in
Senior paid-media strategist on every account; capacity is finite
Question & Answer
Frequently asked questions
Real questions paid-media buyers ask Dcrayon before signing on. Pricing, attribution, contract terms, and the post-iOS reality.
Most clients see CAC movement in 30 to 60 days for account architecture + creative testing work. Attribution-model corrections show up faster (often 2 to 3 weeks) because they reveal hidden revenue the previous tracking missed. Full revenue-attributed payback typically lands by month 3.
Traditional agencies optimise for last-click ROAS and platform-reported numbers. Dcrayon rebuilds account architecture around blended revenue + post-iOS attribution. Same KPIs at the bottom; very different tracking + creative cadence at the top.
Single-platform retainers typically run Rs 2.5L to Rs 5L per month (USD 3,000 to 6,000). Multi-platform or multi-region programs scale above Rs 7L. Pricing is independent of ad spend. we don't charge a percentage of media because it creates the wrong incentives.
No. Month-to-month after the first 90-day commitment. Mutual kill-switch in every SoW.
No. Flat retainer pricing. The percentage-of-spend model creates the wrong incentive (recommend higher spend even when CAC is hurting); we charge for the work, not the budget.
Get my Dcrayon Paid-Media Score in one business day
Free five-axis paid-media diagnostic and the 90-day plan.
Ready to Grow Your Business?
Get a free consultation and custom marketing strategy from our expert team.
Bring the numbers you already have. We will read them against what we see across 500-plus campaigns and show you where the real opportunity sits.
If we are not the right fit for the work, we will tell you that too.