One metric per brief
Each brief names one number to move, from ad click-through to shelf pickup.
Your designer builds to it and the monthly note reports it. No vanity charts.
Design that earns a second look
Every Dcrayon design retainer rests on six commitments: visible results, a process you can open in Figma, and numbers your finance team can read.
One number every layout serves
Brief to metric On the first call we agree on one metric your visuals should move, like ad click-through or add-to-cart rate. Your designer builds every layout against it, and the monthly recap shows how the creative performed.
Your art director does the work
Brief to brand kit The art director who scopes your work opens the same Figma file and pushes the final export. No trainees testing kerning on your launch.
Ten years drawing brand systems
In-house design studio Our team has drawn logos, packaging, and campaign art since 2016 for brands in India, the US, the UK, and the UAE. Files export clean for offset print, screen, and social.
Leave after the first cycle
No annual tie-in After the first cycle it runs month to month. We re-earn the account each cycle, and brands stay because the creative keeps pulling its weight.
One studio, whole identity
Assets that compound Design work shares a studio with our brand strategy, copy, and motion teams. Brands add naming, packaging, or video as the identity fills out.
A note finance can read
Weekly call, monthly note A weekly working call over the shared Figma board, plus a one-page monthly note tied to your metric. Plain enough for finance to read without a translator.
INSIDE THE DESIGN STUDIO
How Dcrayon runs a design program over 90 days
A short walkthrough of a Dcrayon design cycle, from the opening audit and moodboard to a working brand kit and live campaign art.
What is graphic design?
Graphic design is the craft of shaping type, colour, and image so a brand reads clearly and sells. Three cards cover the what, the why, and the measure.
Step 1: What the program covers
Definition Our graphic design services run like a working studio, not a single logo drop. We build a master brand kit in Figma with grids, color codes, and type rules, then produce social, print, and ad creative on a steady calendar.
Step 2: Where our design pulls ahead
Difference Since 2016 our team has worked in Illustrator, Photoshop, and Figma across CMYK print and RGB screen. Your logo, packaging, and ad sets come from people who set files up right, so nothing shifts at the printer or inside Meta Ads.
Step 3: How we grade the work
Measurement A design audit sets your baseline: logo file health, brand consistency, and template gaps. A weekly review of work in progress plus a plain monthly summary tracks your chosen metric across the cycle. Walk away at day 90 if it is not working.
What ships with every design retainer
What lands on every design retainer
Each deliverable below holds one visual system across your logo, packaging, social, and ad creative, with layered source files you own. Made and checked by the senior designer on your account.
Editable brand kit you own
Master Figma and Canva templates for social, ads, and packaging so your team stays on-brand between cycles, exported for offset print, screen, and feed.
One look across every asset
Logo, colour codes, and type locked into a written guide and applied to every asset, so buyers recognise you at a glance.
Part of the retainer, never billed extra.
Opening design audit
We audit your current logo, typography, colour, layout, and consistency, then map each against your goal so you see exactly where the identity leaks.
Weekly call, monthly note
A weekly working call on the shared Figma board and a one-page monthly note tied to your metric.
The cadence is written into the agreement.
Leave after cycle one
After the first cycle the retainer runs month to month.
A clean exit sits in every agreement. We re-earn the account each cycle.
Three things behind every design cycle
Audit, plan, and studio. The design review, the cycle plan, and the in-house team we put on every account.
Dcrayon Score (design audit)
A graded review of your logo, type, colour, and layout. It covers the design levers we track each cycle. Free on the first call.
Dcrayon Growth Formula (design plan)
The cycle plan that maps each asset back to one goal you pick. Sharpened across brand builds since 2016.
In-house design studio
A senior in-house studio that handles your logo work, packaging, ad creative, and brand templates across the whole account.
How a Dcrayon design account runs
Three steps that stack on each other as the brand kit grows.
Step 1: Score
A free design audit of your current visuals, graded against where you want the brand to get to.
Step 2: Plan
A written cycle plan mapped to one goal you pick. Your art director on the account from the first file. Leave after the first cycle.
Step 3: Compound
A weekly call and a one-page monthly note. Your asset library stacks up, so templates from cycle one speed the work in cycle two.
Get my Dcrayon graphic design score
A free design audit and the cycle plan to close the gap it finds.
+187%
Median revenue lift, first year
Other Creative & Branding services
Design sits inside our Creative & Branding work. Most clients add nearby services as the program grows.
WHY DCRAYON
Why brands pick Dcrayon design
Look sharper than the shelf beside you
Strong identity work takes years at the pen and the grid. Dcrayon carries that load so you can stay focused on running the business.
Retainers tied to scope
Flat monthly pricing set by the asset load, not your ad budget. The quote follows your design audit.
Designers, not templates
An art director leads every account, with Figma and Adobe tools to speed the grind. People make the type and colour calls.
Reports you can read
A weekly call and a one-page monthly note. One goal anchors the whole update.
No annual tie-in
Month to month after the first cycle. A clean exit sits in every agreement.
One studio, more reach
Design plus naming, packaging, and motion under one studio and one art director. No files lost between agencies.
Brands of every kind
500+ campaigns shipped across India, the US, the UK, and the UAE since 2016. The craft carries; the look is redrawn per brand.
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The design audit is free. The cycle plan is yours to keep.
Across our 485+ active retainers, brands running on off-brand, inconsistent visuals leave money on the table. The six-month gap we see lands between Rs 5L and Rs 28L in missed revenue. Book a call to size yours.
Free Dcrayon graphic design audit of your visuals
A written cycle plan tied to one goal
A clean exit in every agreement, no annual tie-in
An art director on every account, spots are limited
Question & Answer
Frequently asked questions
The questions design buyers ask Dcrayon before they sign.
Fresh ad creative can shift click-through inside the first cycle, while a full identity build shows as recognition grows. Your starting audit, scope, and brand set the pace.
Many studios hand over a logo and vanish. Since 2016 our graphic design agency builds a full brand kit with source files, grids, and exact color codes, then produces social and ad creative that stays on brand and earns clicks.
Design retainers usually run Rs 1.8L to Rs 5L a month for single-market work. Multi-market or high-volume asset loads sit above Rs 7L.
No. Month to month after the first cycle, with a clean exit written into every agreement.
Graphic design is one of several Dcrayon Creative and Branding services. Many clients begin with a logo and brand kit, then add packaging or campaign design as the work grows. See the full Creative and Branding overview at /services/creative-branding.
Get my Dcrayon graphic design score
A free design audit and the cycle plan.