One brand signal per engagement
Every program fixes on one brand-health signal you pick, like share of voice or branded search.
The report tracks it. No vanity dashboards.
Prove the brand is moving, plainly
Every Dcrayon engagement rests on six pillars: brand signals you can prove, methods you can check, and trend lines your finance team can follow.
One brand signal, tracked closely
Audit plus tracking Every engagement fixes on one brand-health signal you pick on the first call, like branded search or share of voice. The monthly report tracks it. No vanity dashboards.
The analyst who builds it reads it
First audit to first readout The senior analyst who maps your brand funnel is the same person who reads it each month. No junior account managers learning tag setup on your budget.
Measuring brand health since 2016
Brand analyst toolkit We have measured brand signals since 2016 across India, the US, the UK, and UAE. You get tested tracking for awareness, consideration, and preference, applied to your market.
Leave freely at day 90
No year-long tie-in Month-to-month after the first 90 days. We re-earn the account each cycle, and clients stay because the brand trend lines keep climbing.
Creative and Branding, with add-ons
Signals that build up Brand analytics sits inside our wider Creative and Branding work. Clients add design, messaging, or campaign work as the brand program grows.
A brand report finance can follow
Weekly calls, monthly readout A weekly call with your analyst plus a monthly brand-health report tied to your chosen signal. A clear read your CFO follows without a glossary.
HOW DCRAYON BRAND ANALYTICS WORKS
How Dcrayon runs your brand reporting each 90-day cycle
A short walkthrough of how we work, from your brand audit in week one to a clear, signal-linked reporting rhythm by week twelve.
What is brand analytics?
It is the Creative and Branding work of turning raw GA4 and ad-platform data into reports you can act on. The three cards below cover what it is, how we differ, and how we measure it.
Step 1: What brand analytics covers
Definition Analytics and Insights lives in our Creative and Branding team. We run it as a standing practice: auditing your GA4 property, repairing broken events, and rebuilding reports each cycle around the one revenue figure you actually track.
Step 2: Why our approach is different
Difference Since 2016 we have cleaned up tag managers, deduplicated conversions, and stitched sessions across devices. You get a GA4 build that reconciles with your CRM totals and a dashboard that names the next fix, not a wall of generic charts.
Step 3: How we measure results
Measurement A tracking audit sets your baseline: which events fire, which double-count, and where data leaks before it reaches a report. Then a weekly call and a monthly readout your finance team can match against invoices keep the numbers honest.
What we set up and track for your brand
What every Dcrayon brand engagement includes
Each item below maps to a real signal in your brand funnel. Set up and checked by the senior analyst on your account, with weekly updates so nothing drifts.
GA4 and branded-traffic tracking
We set up GA4, split branded from non-branded traffic, and tag brand touchpoints, so the numbers you report are accurate and every chart holds up.
Brand lift you can see
We map which channels lift awareness and consideration, so your brand budget goes where it moves the needle.
Clear brand attribution on every account.
Brand audit baseline
A brand audit in week one sets your baseline.
It checks your tracking, your share of voice, and where recognition comes from today.
Weekly calls plus monthly brand readout
A weekly call with your analyst plus a monthly brand readout your CFO can follow, tied to your chosen signal.
The schedule is set in your contract.
Leave freely at day 90
Month-to-month after the first 90 days.
You can leave at day 90, written into every contract. We re-earn the account each cycle.
Three tools behind every brand readout
Audit, plan, and toolkit. The brand check, the 90-day plan, and the analyst tools we run on every account.
Dcrayon Brand Audit (Creative and Branding)
A free audit of your current setup. It covers the brand signals we track inside your reporting program. Free on every proposal call.
Dcrayon Brand Plan (the 90-day plan)
The 90-day plan that ties your work to one brand signal you pick. Shaped over years of real client engagements.
Dcrayon toolkit (analyst tools)
Our internal toolkit, applied across every account for GA4 setup, tracking fixes, and clean brand reporting.
How Dcrayon runs your brand reporting
Three steps that repeat and build across cycles.
Step 1: Audit
A free brand audit that sets your baseline. A clear check of your signals and where recognition stands today.
Step 2: Plan
A written 90-day plan tied to one brand signal you pick. A senior analyst on the account from week one. Free to leave at day 90.
Step 3: Compound
Weekly calls plus a monthly readout your CFO can follow. The work builds: cycle one sets the baseline, cycle two lifts the signals.
Get your free Dcrayon brand data audit
A free audit of your brand signals plus the 90-day plan to close the gap.
+187%
Median brand-search lift, year 1
Other Creative & Branding services
Analytics and Insights sits inside the Creative and Branding category. Most clients add nearby services as the program grows.
WHY DCRAYON
Why Dcrayon brand reporting stands out
Stand out in a crowded market
Reading brand signals well takes years of hands-on measurement. Dcrayon takes the tracking off your plate so you can stay focused on running the business.
Affordable retainers
Flat monthly pricing tied to scope, not to ad spend. Your quote is anchored to your free brand audit.
People-led work
A senior brand analyst plus our toolkit on every account. The tools help; the analyst reads the signals and reports them.
Clear, honest reports
Weekly calls plus a monthly summary your CFO can follow. One brand signal anchors every dashboard.
No long-term contracts
Month-to-month after the first 90 days. You can leave at day 90, written into every contract.
One team, full scope
Brand reporting plus nearby creative and design work, under one roof and one analyst. No agency handoff seams.
Cross-industry experience
500+ campaigns measured across India, the US, the UK, and UAE since 2016. The brand patterns carry over; the tactics adapt per industry.
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The brand audit is free. The 90-day plan is yours to keep.
Across our 485+ active retainers, brands guessing at their numbers misread spend and repeat the same mistakes. The six-month gap we measure lands between Rs 5L and Rs 28L in lost revenue. Book the call to size yours.
Free Dcrayon brand audit that sets your baseline
Written 90-day plan tied to one brand signal
Leave at day 90, no year-long tie-in
Senior brand analyst on every account; capacity is limited
Question & Answer
Frequently asked questions
Real questions buyers ask Dcrayon before signing on.
Value shows early: once events fire correctly, you can see which campaigns earn and which waste spend. The larger gains build as you act on what each report reveals, month after month, and the tracking gets sharper.
Many agencies hand you a screenshot of sessions and bounce rate. We reconcile your analytics to real revenue, repair the conversion tracking behind it, and point to the next decision. We have worked with GA and GA4 data since 2016.
Retainers usually run Rs 1.8L to Rs 5L per month for single-region brand programs. Larger or multi-region programs scale above Rs 7L.
No. Month-to-month after the first 90 days. You can leave at day 90, written into every contract.
Analytics and Insights is one of several Dcrayon Creative and Branding services. Many clients begin here to get their numbers straight, then add design or strategy work. See the full Creative and Branding overview at /services/creative-branding.
Get your free Dcrayon brand data audit
A free audit of your brand signals and the 90-day plan to close the gap.