One conversion goal per project
Each engagement targets one conversion goal you pick, like more signups or higher checkout completion.
Every test ladders to it, and the monthly report shows it. No vanity metrics.
Why clients trust our CRO work
Every Dcrayon CRO engagement rests on six pillars: tests you can audit, a funnel baseline you can check, and conversion numbers your finance team can read.
One conversion goal, set on day one
Baseline and tracking On the first call we agree on the single conversion metric that matters, form completion rate or checkout completion rate. Every experiment we run is judged against it, and the monthly report shows the lift in plain numbers.
A CRO specialist runs your tests
First test to rollout The specialist who reads your funnel data is the same one who designs and ships each test. Your budget never trains a junior on live experiments.
Testing funnels since 2016
CRO toolkit We have run split tests for stores and lead-gen sites since 2016, across India, the US, the UK, and the UAE. You get proven checkout and form patterns, validated against your own traffic before we call a winner.
No lock-in past cycle one
Month-to-month terms Retainers run month to month after the first cycle. Clients stay because each round of tests builds on the winners from the last. No annual lock-in.
Part of Creative and Branding
Wins that compound Conversion work lives within our Creative and Branding practice. As winning tests lift revenue, clients often fold in copywriting, design, or brand work from the same team.
Reporting finance can follow
Weekly and monthly reporting A weekly call covers live tests and next steps. A monthly readout ties conversion lift back to revenue in plain numbers your finance team can follow without help.
HOW DCRAYON CRO WORKS
How a Dcrayon CRO cycle runs over 90 days
A ninety-second look at how a Dcrayon CRO cycle runs, from the week-one funnel baseline to a revenue-linked test report by week twelve.
What is conversion rate optimization?
Three cards covering what CRO is, how Dcrayon runs testing differently, and how we measure conversion lift on every account.
Step 1: What CRO actually is
Definition Conversion rate optimization means turning more of your existing visitors into leads and sales without buying more traffic. Dcrayon runs it as a standing program: a research phase, a prioritized test roadmap, and live experiments measured for statistical significance over 90 days.
Step 2: Where Dcrayon differs
Differentiation We begin with evidence: GA4 funnel drop-off, Hotjar recordings, and on-site surveys that show why people leave a page or abandon a cart. Then we build hypotheses, test them one at a time, and keep only the variants that beat the control.
Step 3: How we measure lift
Measurement A Dcrayon Score audit in week one benchmarks your funnel against pages that already convert. A weekly test review plus a monthly readout your finance team can read tracks the conversion lift across the 90-day cycle. You can step away at day 90.
What we test and fix in your funnel
What every Dcrayon CRO account includes
Each item below is a tested change to your pages, forms, or checkout, prioritized by likely impact and traffic volume. Run and verified by the senior CRO strategist on your account, with results you can see in the numbers.
A/B tests on high-traffic pages
We split-test landing pages, form fields, and checkout steps, then ship only variants that beat control at significance.
You see each change and its conversion impact, page by page.
Heatmaps and session replays
Click maps, scroll maps, and session replays show where visitors stall, skim past, or abandon.
We turn those patterns into the next round of funnel tests.
Funnel baseline score
A week-one readout sets your starting conversion rate and flags the biggest leaks across pages, forms, and checkout, so the first tests hit real problems.
Weekly call, monthly readout
A weekly test-review call where we walk through each running experiment, plus a monthly readout showing conversion lift and revenue per visitor.
The cadence is written into your agreement.
No lock-in after cycle one
After the first cycle, the retainer runs month to month.
You can step away when a cycle ends, written into every agreement. We re-earn each cycle on results.
Three tools behind every CRO account
Score, the Growth Formula, and our testing stack: the funnel check-up, the cycle plan, and the A/B and analytics setup behind every account.
Dcrayon Score (conversion check-up)
A funnel check-up of the pages, forms, and steps that decide whether a visitor acts. It ranks the highest-impact fixes first. Free on every proposal call.
Dcrayon Growth Formula (90-day plan)
The cycle plan that ties every experiment back to the one conversion goal you set. It keeps testing aimed at revenue, not cosmetic tweaks.
Dcrayon testing toolkit
Our stack for split tests, heatmaps, session replay, and event tracking, so each variant is proven at significance before it rolls out to all traffic.
How Dcrayon runs your CRO program
Three repeatable steps that compound across cycles.
Step 1: Score
Free Dcrayon Score readout: a clear check-up of your pages and checkout, mapped to your current conversion baseline.
Step 2: Plan
A written cycle plan tied to the one conversion goal you pick. A CRO specialist on the account from week one. No lock-in past the first cycle.
Step 3: Compound
A weekly call and a monthly readout your finance team can read. Winning tests compound, since a lift in one cycle raises the baseline for the next.
Get my Dcrayon CRO Score
A free funnel check-up of your pages and checkout, plus the cycle plan to close the biggest conversion gaps.
+187%
Median conversion lift, year 1
Other Creative & Branding services
Conversion work sits inside our Creative & Branding services. Most clients add nearby services as the program builds over time.
WHY DCRAYON
Why clients pick Dcrayon for CRO
Compete on conversion, not clicks
Running conversion tests well takes years of hands-on funnel work. Dcrayon carries that load so you can stay focused on the business.
Fair monthly retainers
Flat monthly pricing set by the testing scope, not your ad spend. Your quote is anchored to what the Score readout finds.
Specialists, real experiments
A CRO specialist plus our testing stack on every account. The tools flag the leaks; the specialist designs the test and ships the winner.
Plain, honest reporting
A weekly call plus a monthly summary your finance team can read. One conversion goal anchors every report.
No long contracts
Month to month after the first cycle. You can step away when a cycle closes, written into every agreement.
One team, one funnel
Conversion work alongside copy, design, and brand from one team and one specialist. No handoffs between agencies mid-funnel.
Tested across markets
500+ conversion programs shipped across India, the US, the UK, and the UAE since 2016. Winning patterns carry over; the specifics adapt per market.
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The Score is free. The cycle plan is yours to keep.
Across our 485+ active retainers, sites running unoptimised checkouts and forms commonly leave Rs 5L to Rs 28L of recoverable revenue on the table over six months. Book the scoping call to size yours.
Free Dcrayon Score readout of your funnel
A written cycle plan tied to one conversion goal
No lock-in past the first cycle
A CRO specialist on every account; capacity is limited
Question & Answer
Frequently asked questions
Real questions buyers ask before starting CRO work.
It depends on your starting conversion rate, traffic volume, and test scope. Higher-traffic pages reach statistical significance sooner, so those tests report clear results first.
Many agencies report clicks and impressions. Dcrayon reports conversion rate and revenue. We test your pages and checkout, keep what wins at significance, and show the result your finance team cares about.
Retainers usually run Rs 1.8L to Rs 5L per month for a single-region CRO program. Multi-region or higher-traffic programs run above Rs 7L.
No. The retainer runs month to month after the first cycle. You can step away when a cycle closes, written into every agreement.
Conversion optimization is one of several Dcrayon Creative & Branding programs. Many clients begin here to get more from traffic they already pay for, then add nearby services. See the full Creative & Branding overview at /services/creative-branding.
Get my Dcrayon CRO Score
A free funnel check-up of your pages and checkout, plus the cycle plan.