HOW WE WORK
How Dcrayon works with the brands we partner with
Three proprietary tools we apply to every content engagement
The same Dcrayon methodologies tuned for content + social + lifecycle.
Growth Intelligence (Content axis)
Five-axis diagnostic. The Content axis covers editorial cadence, channel coverage, lifecycle automation, owned-audience size, and content-to-revenue attribution. Free on every proposal call.
Dcrayon Growth Engine (Content sequencing)
The 90-day playbook that sequences editorial calendar + lifecycle rebuild + social cadence + influencer activations back to one revenue metric.
DcrayonsAI (content + audience toolkit)
Internal toolkit for editorial-calendar generation, social-pillar mapping, and lifecycle-segment design across owned channels.
How Dcrayon delivers content growth
Three repeatable plays that compound owned-audience revenue across cycles.
Step 1: Score
Free Growth Intelligence readout in one business day. Five-axis content diagnostic mapped to your owned-audience baseline + revenue contribution.
Step 2: Plan
Written 90-day content plan tied to one revenue metric you pick. Sequences editorial + social + lifecycle + influencer work based on starting Score.
Step 3: Compound
Weekly cadence + monthly CFO-readable readout. Content compounds: editorial work in cycle one feeds owned-audience growth in cycle two, which feeds owned-revenue contribution in cycle three.
Get my Dcrayon Content Score in one business day
Free five-axis content + social + lifecycle diagnostic and the 90-day plan.
47%
Revenue from owned audiences
Seven owned-audience programs covering social, content, email, influencer, and copy.
Why choose Dcrayon for content + social
AI-first content since 2024
Pivoted in 2024 when AI Overviews + ChatGPT began absorbing brochure-style content. We write for both humans and AI citation surfaces.
Senior content strategist on every account
No junior writers learning on your brand voice. The strategist who scopes your content stack stays on it.
Five-axis Score in one business day
Written content diagnostic + fixed estimate inside 24 hours.
Owned-audience revenue your CFO can read
Weekly cadence + monthly Score readout tied to one revenue metric. No vanity engagement dashboards.
The Content Score is free. The 90-day plan is yours to keep.
Across our 70+ active content retainers, the median 6-month owned-revenue gap we measure for brands without a documented content + lifecycle program lands between Rs 4L and Rs 22L (n=36 with full data). Book the scoping call to size yours.
Free five-axis Dcrayon Content Score readout in one business day
Written 90-day content plan tied to one revenue metric
Frequently asked questions
Real questions content + social buyers ask Dcrayon before signing on. Pricing, voice, measurement, and the AI-search reality.
Email lifecycle rebuilds typically show movement in 4 to 6 weeks (welcome + post-purchase flows). Editorial cadence + social content compound over 3 to 6 months. Influencer activations show within 30 days when measured against attributed revenue, not reach.
Traditional agencies measure engagement and impressions. Dcrayon measures owned-audience growth and owned-revenue contribution. The content itself looks similar; the cadence + measurement + attribution work that surrounds it is very different.
Single-channel retainers (email OR social OR content) typically run Rs 1.5L to Rs 3.5L per month. Multi-channel owned-audience programs scale above Rs 5L. Pricing depends on production volume + channel coverage.
No. Month-to-month after the first 90-day commitment. Mutual kill-switch.
Like your brand. Our writers spend the first two weeks of every engagement immersing in your existing copy + sales calls + customer interviews. Brand-voice guidelines are an output of week three, not a stock template applied in week one.
Get my Dcrayon Content Score in one business day
Free five-axis content + social + lifecycle diagnostic and the 90-day plan.
Ready to Grow Your Business?
Get a free consultation and custom marketing strategy from our expert team.
Bring the numbers you already have. We will read them against what we see across 500-plus campaigns and show you where the real opportunity sits.
If we are not the right fit for the work, we will tell you that too.