A single revenue number, agreed upfront
Each campaign ties to one number you choose, blended ROAS or cost per acquisition.
Your strategist works to it and the monthly report shows it plainly.
What our paid social buyers can verify
Every Dcrayon paid social account rests on six pillars: conversions you can audit, a build you can inspect, and revenue numbers your finance team can read.
Judged on ROAS, not reach
Measured against sales Before a single ad goes live we agree on the one number that pays your business, cost per acquisition or return on ad spend. Every Meta and LinkedIn campaign is built against it, and the monthly report opens with that figure.
One hand inside Ads Manager
Across the full cycle The strategist who builds your media plan is the same person inside Ads Manager each day. No junior handed your budget to learn campaign structure on.
Ready for AI search too
DcrayonAI toolkit When a buyer asks ChatGPT or Perplexity to name a facebook advertising firm in your category, your brand should be in the answer. We shape the listings and mentions those tools read, next to the paid work.
Opt out at day 90
No yearly tie-in You move to month-to-month after the first 90 days. Nothing renews on its own, and accounts stay because the ad account keeps getting more efficient.
Part of your wider PPC
Channels that stack Paid social sits alongside our search, shopping, and display work. Accounts fold in nearby channels, like Google Ads retargeting, as each cycle proves out.
A readout finance trusts
Weekly and monthly rhythm A weekly working call with your strategist, plus a monthly one-page readout on spend, ROAS, and revenue. Finance can read it without a translator.
HOW OUR PAID SOCIAL WORKS
How Dcrayon runs your paid social across a 90-day cycle
A short walk through a Dcrayon paid social account, from your week-one Score to a clear revenue readout by the close of the cycle.
What are social media ads?
Paid social means running ad campaigns on Meta, LinkedIn, and TikTok to reach buyers by interest and behaviour. Three cards cover what the work is, why ours is different, and how we measure it on every account.
Step 1: What paid social covers
Definition Paid social runs across Meta, Instagram, LinkedIn, and TikTok, each with its own auction and creative rules. We set the account structure, pixel, and Conversions API, then refine audiences and creative over a rolling 90-day plan judged against one revenue number.
Step 2: What sets our paid social apart
Differentiation We have run paid social since 2016, so we also watch how ChatGPT, Gemini, Perplexity, and Google AI Overviews describe you when buyers research a social media marketing agency. A clean ad account and accurate AI mentions feed the same pipeline of enquiries.
Step 3: How we measure your ads
Measurement A Dcrayon Score audit sets the baseline: pixel health, audience overlap, creative fatigue, and account structure. A weekly call plus a plain monthly summary track the revenue number, and either side can close the account at day 90.
The conversion signals we wire up and watch
Standard on every Dcrayon paid social account
Each lever below points to a real result: lower cost per acquisition, steadier return on ad spend, and accurate brand mentions across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Set up and checked by the strategist on your account.
DcrayonAI toolkit in use
Our in-house toolkit speeds up audience research, creative variant testing, and checking whether ChatGPT, Gemini, Perplexity, and Google AI Overviews name your brand.
The strategist still sets every bid, budget, and split test.
Brand listings audit (new for 2026)
We audit and correct your Wikipedia, Wikidata, Crunchbase, G2, and Clutch profiles so a buyer asking an AI tool for a facebook advertising firm gets your brand described right.
Part of every account, never a separate charge.
Dcrayon Score baseline
A 150-point review run in week one.
It scores the signals that matter for paid social: pixel and Conversions API setup, audiences, creative, tracking, and revenue.
Weekly call and monthly report
A weekly working call with your strategist and a monthly finance-ready Score summary tied to the revenue number.
The reporting rhythm is written into the contract.
Opt out at day 90
You move to month-to-month after the first 90 days.
A mutual opt-out sits in every contract, so we re-earn the account each cycle.
Three tools behind every paid social win
Score, Sequence, Repair. The review, the 90-day plan, and the AI-citation toolkit we run on every account.
Dcrayon Score (PPC and Paid Advertising axis)
A 150-point review. The paid advertising axis covers the day-to-day levers we track inside your social ad account. Free on every proposal call.
Dcrayon Growth Formula (paid social sequencing)
The 90-day plan that ties campaign structure and creative back to one revenue number. Built in 2016 and refined as AI search grew.
DcrayonAI (operator toolkit)
Our in-house AI toolkit, used on every account for review, fixes, and brand-citation work.
How Dcrayon runs your paid social
Three repeatable plays that build across cycles.
Step 1: Score
A free Dcrayon Score readout on your paid social. A 150-point review mapped to your revenue baseline.
Step 2: Plan
A written 90-day ad plan tied to one revenue number you pick. A senior strategist on the account from week one. A mutual opt-out.
Step 3: Compound
A weekly call plus a monthly finance-ready report. Your account compounds across cycles: audience and creative learnings from cycle one feed cycle two.
Get my free Dcrayon social media ads Score
A free 150-point review of your paid social, plus the 90-day plan to close the gap.
+187%
Median revenue lift, year one
Other PPC & Paid Advertising services
Paid social sits inside our PPC and paid advertising work. Most clients add nearby services as the program grows.
WHY DCRAYON
Why brands choose Dcrayon as their social media marketing agency
Stand out in a crowded feed
Running paid social well takes years inside Ads Manager. Dcrayon carries that load so you can stay focused on the business itself.
Retainers that stay flat
Flat monthly pricing set by scope, not by your media spend. Your quote is anchored to your Score readout.
Human-led AI
A senior strategist plus the DcrayonAI toolkit on every account. The AI suggests; the strategist checks and ships.
Clear campaign reports
A weekly call plus a monthly finance-ready Score report. One revenue number anchors the dashboard.
No long-term contracts
Month to month after the first 90 days. A mutual opt-out sits in every contract.
One team, one strategist
Paid social plus nearby search and shopping work, under one roof and one strategist. No handoffs between agencies.
Cross-industry experience
500+ campaigns shipped since 2016 across India, the US, the UK, and the UAE. The patterns carry over; the tactics shift by category.
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Your social media ads Score is free. The 90-day plan is yours to keep.
Across our 485+ active retainers, the median 6-month gap for brands running paid social with weak tracking or no creative testing lands between Rs 5L and Rs 28L in missed revenue. Book the scoping call to size yours.
A free 150-point Dcrayon Score readout of your paid social
A written 90-day paid social plan tied to one revenue number
A mutual opt-out in every contract, no yearly tie-in
A senior strategist on every account; we take a limited number
Question & Answer
Frequently asked questions
Real questions paid social buyers ask Dcrayon before signing on.
Most accounts show first real movement in 30 to 90 days, once the pixel and Conversions API feed clean data and creative testing settles. It depends on your starting Dcrayon Score, budget, and category.
Many agencies report on reach and impressions. We have run paid social since 2016 and report on revenue, cost per acquisition, and whether ChatGPT, Gemini, Perplexity, and Google AI Overviews name your brand when buyers look for a social marketing agency.
Paid social retainers usually run Rs 1.8L to Rs 5L per month for single-region programs. Multi-region or larger programs sit above Rs 7L.
No. You move to month-to-month after the first 90 days. A mutual opt-out sits in every contract.
Paid social ads are one of several Dcrayon PPC and paid advertising programs. Many clients start here and add search or shopping ads as the account matures. See the full PPC and paid advertising overview at /services/ppc-paid-advertising.
Get my free Dcrayon social media ads Score
A free 150-point review of your paid social, plus the 90-day plan.