One bidding target per account
Every account runs to one target you pick, cost per lead or ROAS.
tCPA or tROAS bidding follows it and the monthly report tracks it. No vanity dashboards.
Proof, method, and numbers you can check
Every Dcrayon Google Ads engagement rests on six pillars: conversions you can audit, bidding you can question, and spend numbers your finance team can trace.
One target, cost per lead or ROAS
Bidding to target On the first call you pick the single number your ads answer to, like cost per lead or return on ad spend. Every bid strategy and budget shift serves that number, and the monthly report leads with it, not a wall of clicks.
One operator, plan to bids
From audit to live bids The strategist who structures your asset groups and negative lists is the one adjusting bids each week. No trainee testing Performance Max on your budget.
Managing accounts since 2016
Dcrayon AI toolkit We have managed Google Ads spend since 2016 for accounts in India, the US, the UK, and the UAE. That history shows in how we structure Search, Shopping, and Performance Max around your real margins.
Either side can stop at 90 days
No yearly lock-in Billing is month to month once the first 90-day cycle ends. Either side can stop at any renewal. Clients stay because Quality Score and impression share keep climbing.
Paid search, plus nearby channels
Shared audiences and tracking Google Ads sits inside our broader PPC work. Accounts often add Microsoft Ads or paid social later, sharing the same Customer Match audiences and conversion setup.
Reporting your finance team reads
Weekly call, monthly summary A weekly working call plus a monthly readout tied to your target CPA or ROAS. Numbers your finance team reads without a marketing glossary.
HOW DCRAYON RUNS GOOGLE ADS
How Dcrayon runs your Google Ads over the first 90 days
A short walkthrough of a Dcrayon Google Ads engagement, from the week-one account audit to a conversion-led readout at the close of the first cycle.
What is Google Ads management?
Google Ads management is the paid search side of our PPC and paid advertising work. Three cards below cover what the work involves, how our account structure differs, and the numbers Dcrayon reports on every account.
Step 1: What our Google Ads work covers
Definition Paid search is part of our wider PPC practice. We run your Google Ads account as a standing program: rebuilt campaign structure, weekly search-term reviews, and bidding tuned over a 90-day cycle against one revenue number.
Step 2: Why our Google Ads work differs
Differentiation Each campaign type earns its place. Search catches people already looking, Shopping and Performance Max carry your product feed, and Demand Gen fills the top. Conversion tracking ties every rupee back to a sale or a real lead.
Step 3: How we measure your campaigns
Measurement A free Dcrayon Score reviews your account across 150 checks, from campaign structure to conversion setup, and sets the baseline. A weekly call and a finance-ready monthly summary follow your one number across the 90-day cycle, and either side can close out at day 90.
Conversion signals we set up on your account
Standard on every Dcrayon Google Ads account
Each item below maps to a real lever in your account: campaign structure, match types, asset groups, bid strategy, budget pacing, and conversion tracking. Set up and checked by the senior strategist on your account.
Dcrayon AI toolkit applied
Our internal tooling speeds the manual work: pulling search-term reports, flagging wasted spend, and pacing budgets across Search and Shopping.
The strategist still makes every bid and structure decision.
Enhanced conversions set up right (new for 2026)
We wire clean conversion tracking through the Google tag and GA4, with offline import for leads that close later.
Bids and budgets then follow real sales, not raw form fills. Part of every account, never a paid add-on.
Free Dcrayon Score baseline
A free week-one review that scores your account across 150 checks.
It reads the paid search signals that matter: account structure, match types, negative keyword lists, bidding, and conversion setup.
Weekly call, monthly readout
A weekly call with your strategist plus a monthly finance-ready summary tied to your target.
The reporting rhythm is written into the contract.
Either side can exit at 90 days
Billing runs month to month once the first cycle ends.
Every contract carries a mutual exit. We re-earn the account at each renewal.
Three Dcrayon tools behind every Google Ads account
Score, the Growth Formula, and our operator toolkit. The free audit, the 90-day plan, and the tools we run on every Google Ads account.
Dcrayon Score (PPC & Paid Advertising axis)
A free check that scores your account across 150 points. The paid search view covers the levers we work every account, from Search and Shopping structure to bidding and conversion tracking. Free on every proposal call.
Dcrayon Growth Formula (Google Ads sequencing)
The 90-day plan that ties your Google Ads work to one target number. Shaped by years of running Search, Shopping, and Performance Max since 2016.
Dcrayon AI (operator toolkit)
Our internal tools help the strategist research keywords, build asset groups, and refine bids across Search, Shopping, and Performance Max.
How Dcrayon runs your campaigns
Three repeatable plays that stack across each 90-day cycle.
Step 1: Score
A free Dcrayon Score report that reviews your account across 150 checks, mapped to the target you want to hit.
Step 2: Plan
A written 90-day plan tied to one target you pick. A senior strategist on the account from the start. A mutual exit at any renewal past 90 days.
Step 3: Compound
A weekly call plus a monthly finance-ready report. Gains build across cycles, as the structure and negative lists from cycle one lift Quality Score in cycle two.
Get my Dcrayon Google Ads Score
A free review across 150 checks, plus the 90-day plan to close the gaps it finds in your account.
+187%
Median revenue lift, year one
Other PPC & Paid Advertising services
Paid search sits inside our PPC and paid advertising work. Most clients add nearby services as the program grows.
WHY DCRAYON
Why brands keep their Google Ads with Dcrayon
Win in a crowded auction
Running Google Ads well takes years at the auction. Dcrayon carries that load so you can stay focused on the business behind the leads.
Retainers priced to the work
A flat monthly fee tied to the work, not a percentage of your media spend. The quote is anchored to your free Score.
Human-led AI
A senior strategist plus the Dcrayon AI toolkit on every account. The tools suggest bids and keywords; the strategist checks and ships them.
Reports you can trace
A weekly call plus a monthly finance-ready report. One target number anchors the whole dashboard.
No long-term contracts
Billing is month to month once the first 90-day cycle ends. Every contract carries a mutual exit.
Full account under one roof
Your Google Ads plus nearby paid channels, all with one strategist. No hand-off between an audit team and a delivery team.
Cross-industry experience
500+ campaigns run across India, the US, the UK, and the UAE since 2016. Auction patterns carry over; asset groups and bids adapt per category.
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The Google Ads Score is free. The 90-day plan is yours to keep.
Across our 485+ active retainers, the accounts we take over with loose structure and thin tracking commonly waste between Rs 5L and Rs 28L of ad spend over six months. Book the call to size yours.
A free Dcrayon Score report that checks your account across 150 things
A written 90-day plan tied to one target, CPA or ROAS
A mutual exit at any renewal, with no yearly lock-in
A senior strategist on every account; we cap our roster
Question & Answer
Frequently asked questions
Real questions Google Ads buyers ask Dcrayon before signing on.
Most accounts show first real movement in 30 to 90 days as we prune wasted spend and let smart bidding gather data. Depending on your starting Dcrayon Score, budget, and category, payback on the spend usually lands by month 3.
Many agencies report on clicks and impressions. Dcrayon has managed Google Ads since 2016 and works to one number you pick, like cost per lead or return on ad spend, backed by clean conversion tracking across Search, Shopping, and Performance Max.
Google Ads retainers usually run Rs 1.8L to Rs 5L a month for single-region accounts. Multi-region or larger programs sit above Rs 7L.
No. Billing is month to month once the first 90-day cycle ends. Every contract carries a mutual exit.
Google Ads is one of several Dcrayon PPC and paid advertising programs. Clients often start with paid search and add channels like Meta or Microsoft Ads as it grows. See the full PPC and paid advertising overview at /services/ppc-paid-advertising.
Get my Dcrayon Google Ads Score
A free review across 150 checks, plus your 90-day Google Ads plan.