One purchase number per account
Every account is tied to one number you pick, purchase ROAS or cost per qualified lead.
Your strategist optimizes to it and the monthly report shows it. No vanity dashboards.
Why brands keep their Meta ads with Dcrayon
Every Dcrayon Meta ads account rests on six plain promises: purchase results you can verify, a method you can inspect, and figures your finance team reads without help.
ROAS or cost per lead, agreed up front
Targets and tracking On the first call you pick the one number that pays your bills, usually cost per purchase or blended ROAS. Your strategist builds every campaign toward it, and the monthly readout shows only that.
A Meta specialist runs it hands-on
Setup through scaling The strategist who builds your campaign structure also writes the ad briefs and shifts budgets in Ads Manager each week. No junior hands learning on your spend.
AI visibility, checked by people
Dcrayon AI toolkit Every account also gets AI-aware work. We check how ChatGPT, Gemini, Perplexity, and Google AI Overviews describe your brand, then fix what is wrong, with a person reviewing each change.
Month to month after day 90
No annual lock-in After the first 90 days you move to month to month. Either side can end it. Clients renew because the purchase numbers hold, not because paperwork holds them.
Part of a wider paid mix
Paid work that compounds Meta ads sit inside our wider PPC and Paid Advertising work. As returns settle, clients fold in Google Ads or landing page work, and the campaigns feed each other each cycle.
Reporting your finance team can read
Weekly call, monthly readout A weekly call with your strategist plus a monthly readout tied to purchases or leads. Spend, ROAS, and cost per result in plain figures your finance team reads on its own.
HOW DCRAYON RUNS FACEBOOK AND INSTAGRAM ADS
How Dcrayon builds and scales your Facebook and Instagram ads over 90 days
A short walk through a Dcrayon Meta ads engagement, from your Score check in week one to a steady weekly rhythm of creative testing and budget shifts by week twelve.
What are Facebook and Instagram ads?
These are paid campaigns you run through Meta Ads Manager on Facebook and Instagram to reach buyers who fit. Three cards below cover what the work is, why ours is different, and how we measure it.
Step 1: What the work covers
Definition Meta ads sit inside our PPC and Paid Advertising work. We run them as a standing program, not a one-off push: campaign structure planned around your catalog and funnel, run over 90 days, judged on one revenue number.
Step 2: Why ours is different
Differentiation Every Meta ads program also ships AI-aware work, checking how ChatGPT, Gemini, Perplexity, and Google AI Overviews name your brand, alongside the paid media. Same goals at the bottom of the funnel, sharper prospecting and retargeting at the top.
Step 3: How we measure it
Measurement A free Dcrayon Score across 150 checks sets your baseline, from pixel health to creative fatigue. A weekly call plus a plain monthly summary tracks your revenue number across the 90-day cycle, with a clean exit at day 90.
What we build into every Meta ads account
Standard on every Dcrayon Meta ads account
Each item below ties to a real lever on your cost per purchase and ROAS, plus how your brand reads across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Built and checked by the strategist on your account.
Dcrayon AI toolkit on every account
Our in-house toolkit supports each campaign with audience research, creative fatigue checks, and work to help your brand appear in ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Brand listings corrected (new for 2026)
We check and correct your Wikipedia, Wikidata, Crunchbase, G2, and Clutch entries so AI tools name your brand right when buyers research the ads they saw.
Built in on every modern account, not a paid extra.
A free Score check across 150 points
In week one we run a free Dcrayon Score across 150 checks.
It reads your Meta ads across reach, creative depth, pixel and CAPI tracking, citations, and the revenue they add.
Weekly call, monthly readout
A weekly call with your strategist plus a plain monthly Score summary tied to your purchase number.
The reporting rhythm is written into the contract.
Month to month after day 90
Month to month after the first 90-day start.
A clean exit for both sides is written into every contract. We earn the next quarter with the last one's numbers.
The three Dcrayon tools behind every Meta ads account
Score, Growth Formula, and Dcrayon AI: the free check, the 90-day plan, and the AI-visibility toolkit we run on every Meta ads account.
Dcrayon Score (PPC and Paid Advertising)
A free check across 150 points. The PPC and Paid Advertising view covers the day-to-day levers we watch inside every Meta Ads Manager account, from bid strategy to creative refresh. Free on every proposal call.
Dcrayon Growth Formula (campaign sequencing)
The 90-day plan that lines up campaign structure, creative testing, and retargeting back to one purchase number. Built in 2016 and sharpened every year since.
Dcrayon AI (the team toolkit)
Our in-house AI toolkit, used on every campaign for audience research, creative checks, and helping your brand get cited by AI answer tools.
How Dcrayon runs your Facebook and Instagram ads
Three steps that build on each other every cycle.
Step 1: Score
A free Dcrayon Score readout of your Meta ads across 150 checks, mapped to the purchase or lead number you start from.
Step 2: Plan
A written 90-day plan tied to one purchase number you pick. A senior Meta specialist on your account from week one, with a clean exit either side can use.
Step 3: Compound
A weekly call plus a plain monthly report. These accounts build over time: the creative and audience data from cycle one sharpens the results in cycle two.
Get my free Dcrayon Facebook and Instagram Ads Score readout
A free check of your Meta ads across 150 points, plus the 90-day plan to close the gaps it finds.
+187%
Median revenue lift, year one
Other PPC and Paid Advertising services
These campaigns sit inside our PPC and Paid Advertising work. Most clients add nearby services as the program grows.
WHY DCRAYON
Why our Meta ads keep clients
Win attention in a crowded feed
Running Meta ads well takes years of hands-on practice with Ads Manager, creative, and tracking. Dcrayon takes that work off your plate so you can stay focused on the business.
Flat monthly retainers
Flat monthly pricing tied to the work, not a percentage of your ad spend. Your quote comes from the free Score readout.
AI guided by people
A senior Meta specialist plus our Dcrayon AI toolkit on every account. The AI drafts and flags, the person checks and publishes.
Plain, honest reports
A weekly call plus a plain monthly Score readout. One purchase number anchors the whole report.
No long contracts
Month to month once the first 90-day start wraps. A clean exit for both sides sits in every contract.
One team for all your paid work
Meta ads plus your search, shopping, and retargeting, under one roof with one strategist. No handoffs between separate agencies.
Experience across industries
500+ paid campaigns run across India, the US, UK, and UAE since 2016. The patterns carry over and the tactics adapt to your market.
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The Facebook and Instagram Ads Score is free. The 90-day plan is yours to keep.
Across our 485+ active retainers, the 6-month gap we see for brands running Meta ads with no structured testing lands between Rs 5L and Rs 28L in missed revenue. Book a call to size yours.
A free Dcrayon Facebook and Instagram Ads Score readout of your account
A written 90-day Meta ads plan tied to one purchase number
A clean exit in every contract, with no annual lock-in
A senior Meta specialist on every account, and our spots are limited
Question & Answer
Frequently asked questions
Real questions buyers ask Dcrayon about Meta ads before signing on.
Most accounts show the first clear movement in purchases inside the first cycle, based on your starting Dcrayon Score, scope, and market. Full payback usually lands by month 3.
Most agencies report reach and clicks. Dcrayon reports purchases and leads, and also helps your brand appear in ChatGPT, Gemini, Perplexity, and Google AI Overviews.
A single-region Meta ads retainer usually runs Rs 1.8L to Rs 5L per month. Multi-region or higher-spend accounts go above Rs 7L.
No. You go month to month after the first 90-day start, and a clean exit is written into every contract.
Meta ads are one of several Dcrayon PPC and Paid Advertising programs. Many clients start with Facebook and Instagram and add nearby services as returns settle. See the full overview at /services/ppc-paid-advertising.
Get my free Dcrayon Facebook and Instagram Ads Score readout
A free Meta ads check across 150 points, plus the 90-day plan.