One ROAS target per account
Every campaign ties to one metric you choose.
The strategist bids to it; the monthly readout reports it. No view-count dashboards padded to look busy.
Why brands hand us their YouTube campaigns
Every Dcrayon YouTube engagement rests on six commitments: outcomes you can verify, methods you can inspect, and ROAS numbers your finance team reads without a decoder.
One metric, every placement
Baseline and reporting On the first call you set the number your YouTube spend answers to: cost per lead, sales, or revenue. We build Video action campaigns to that target CPA, tune the bidding in Google Ads each month, and skip the view-count vanity metrics.
The strategist runs the account
Kickoff through the first report The strategist who structures your Video action campaigns is the same person adjusting bids and audiences each week. No trainee testing tactics on your media budget.
Running video campaigns since 2016
DcrayonAI toolkit We have run Google Ads video campaigns since 2016 for brands in India, the US, the UK, and the UAE. We pair YouTube placement craft with tight conversion tracking.
Open exit after 90 days
No yearly contract After the first 90 days it runs month to month. We re-earn your business each cycle, and clients stay because view-through conversions keep climbing.
Full Google Ads coverage
Compounding across cycles Your video campaigns sit beside our Search, Shopping, and Performance Max work. Clients often add a Search layer once YouTube starts feeding qualified leads.
Reporting your finance lead reads
Weekly sync, monthly recap A weekly working call with your strategist, plus a monthly readout tied to your chosen metric. Cost per acquisition and ROAS in language your finance lead reads easily.
HOW DCRAYON RUNS VIDEO CAMPAIGNS
How Dcrayon runs your YouTube campaigns across a 90-day cycle
A short walk through a Dcrayon YouTube engagement, from the week-one audit to a clear ROAS readout by week twelve.
What exactly are YouTube Ads?
YouTube ads are the video spots that play before, during, or beside what people watch, plus in-feed and Shorts placements. Three cards cover what they are, why ours differ, and how we measure them.
Step 1: What this work actually covers
What it is YouTube ads reward patient testing, so we run yours as a program, not a single launch. We rotate hooks, audience segments, and video formats across a 90-day cycle, each one judged against the single revenue number you choose.
Step 2: Why our YouTube work stands apart
What sets it apart Every YouTube format does a different job. Skippable in-stream and Video action campaigns chase leads and sales. Six-second bumpers and Shorts ads hold reach at a low CPM. We match the format to your goal, not the other way round.
Step 3: How we track performance
How we track it The week-one audit sets your baseline. A weekly call and a plain monthly summary track your metric across the cycle. The exit stays open at day 90.
The signals we wire into your YouTube campaigns
What ships by default on every Dcrayon YouTube account
Each signal maps to a metric that moves revenue in your category. Built and checked by the senior strategist on your account, never passed to a trainee.
Audience targeting that reaches buyers
We layer custom intent, in-market, and remarketing segments, then prune weak placements and channels fast so spend reaches viewers likely to convert.
View-through and conversion tracking
We set up view-through conversions, clean GA4 and enhanced conversion tracking, and connect each sale to the video that earned it.
Standard on every account.
A 150-factor audit baseline
A 150-factor review runs in week one.
It checks reach, audience segments, creative hooks, tracking, and revenue so we know where to focus first.
Weekly call, monthly readout
A weekly working call with your strategist plus a monthly summary tied to your metric.
The reporting cadence is written into the agreement.
Open exit at day 90
It runs month to month after the first 90 days.
The exit clause sits in every agreement. We re-earn the next cycle on results.
Three tools behind every YouTube result
The audit, the 90-day plan, and the operator kit we run on every YouTube account: baseline, sequence, and hands-on execution.
Dcrayon Score (Google Ads axis)
A 150-factor review. The Google Ads axis covers the video levers we measure in every account: hooks, segments, bids, and tracking. Free on the proposal call.
Dcrayon Growth Formula (video campaign sequencing)
The 90-day plan that orders your video campaign work back to one revenue metric. Shaped by hands-on Google Ads video work since 2016.
DcrayonAI (operator toolkit)
Our in-house kit, run on every account for the audit, audience research, and tracking checks the strategist reviews before anything ships.
How Dcrayon runs your YouTube campaigns
Three simple plays that build on each other across cycles.
Step 1: Score
A free Dcrayon Score readout to start. A 150-factor YouTube review mapped to your revenue baseline.
Step 2: Plan
A written 90-day plan tied to one metric you pick. A senior strategist on the account from week one. The exit stays open at day 90.
Step 3: Compound
A weekly call plus a plain monthly readout. The work compounds: the groundwork in cycle one feeds the gains in cycle two.
Get my free Dcrayon YouTube Ads Score
A free 150-factor YouTube review, plus the 90-day plan to close the gap.
+187%
Median revenue lift, year one
Other PPC & Paid Advertising services
Video ads sit inside our PPC and paid advertising work. Most clients add nearby services as the program proves itself.
WHY DCRAYON
Why brands pick Dcrayon for YouTube ads
Stand out in a crowded feed
Good YouTube ads take years of hands-on practice in Google Ads to get right. Dcrayon carries that work so you can stay focused on running the business.
Affordable retainers
A flat monthly fee tied to scope, not to your media spend. The quote is anchored to your Score readout.
People-led, tool-supported
A senior YouTube strategist plus the DcrayonAI toolkit on every account. The tools suggest; the strategist checks and ships.
Clear campaign reports
A weekly call plus a monthly readout your finance lead can read. One revenue metric shapes the whole report.
No long contracts
Month to month after the first 90 days. The exit clause is in every agreement.
Wide scope
Video ads plus nearby Google Ads work under one roof and one strategist. No agency hand-off seams.
Cross-industry experience
500+ campaigns shipped across India, the US, the UK, and the UAE since 2016. The patterns carry over; the tactics shift by category.
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The YouTube Ads Score is free. The 90-day plan is yours to keep.
Across our 485+ active retainers, brands running YouTube with no format or audience testing typically leave Rs 5L to Rs 28L on the table over six months. Book the call to size yours.
Free Dcrayon YouTube Ads Score readout, yours at no cost
A written 90-day YouTube plan tied to one revenue metric
An exit clause in every agreement, no annual lock-in
A senior strategist on every account, and capacity is limited
Question & Answer
Frequently asked questions
Real questions buyers ask Dcrayon about YouTube ads before signing on.
View rate and cost per view usually settle within the first few weeks. Conversions and revenue from Video action campaigns firm up over 30 to 90 days as the bidding learns, and payback usually lands by month 3.
Many agencies report activity. Dcrayon, running Google Ads video since 2016, builds your YouTube campaigns around one revenue metric and reports it plainly each month.
YouTube ad retainers usually run Rs 1.8L to Rs 5L per month for single-region programs. Multi-region or larger builds sit above Rs 7L.
No. Month to month after the first 90 days. The exit clause is in every agreement.
YouTube Ads is one of several Dcrayon PPC and paid advertising programs. Many clients pair it with Google Ads search or Shopping as the video work proves itself. See the full overview at /services/ppc-paid-advertising.
Get my free Dcrayon YouTube Ads Score
A free 150-factor YouTube review, plus your 90-day plan.