One store metric per project
Each build ties to one number you pick, often checkout conversion or repeat orders.
The team works to it and the monthly report shows it plainly.
Trust earned in the theme code, not the pitch
Every Dcrayon Shopify project stands on six plain promises: work you can inspect in the repo, methods you can question, and store numbers your finance team can read.
One store metric, whole build
Baseline, then proof We pin the build to one number you name up front, usually checkout conversion or average order value. Every sprint and every report tracks that number, not a wall of stats nobody reads.
One builder, start to finish
First audit to launch The Shopify partner who scopes your theme is the one writing the Liquid and shipping it. No junior handoffs mid-project.
In the code, not just the dashboard
Dcrayon AI toolkit We work in Shopify Plus, Online Store 2.0 sections, and the Shopify CLI daily, with Razorpay and Shiprocket wired for local checkout. Clean code your own team can edit later.
Leave after the first cycle
No yearly contract After the first 90 days you run month to month. We re-earn each cycle by shipping theme and checkout work that keeps paying back.
The rest of the store team, close by
Work that stacks up Your store sits with our wider web and e-commerce team, so SEO, ads, and conversion work are a desk away once the build is live and orders climb.
Reporting finance can follow
Weekly calls, monthly recap You get a weekly build call and a monthly readout tied to your chosen store metric, written plainly enough for finance to follow without us in the room.
HOW A DCRAYON SHOPIFY BUILD RUNS
How a Dcrayon store build runs across 90 days
A short look at how a Dcrayon Shopify build runs, from the week-one store audit to real checkout and revenue numbers by the twelfth week.
What is Shopify Development?
Shopify development is how we build, repair, and grow merchant stores. Three cards: what it covers, where we differ, and how every project is measured.
Step 1: What the build includes
What it is A Shopify build means a theme on Online Store 2.0 sections, the right apps wired in, and checkout, Shopify Payments or Razorpay, and shipping zones set correctly. As a Shopify Partner we run it as a planned project over 90 days, measured against one sales goal.
Step 2: Where we stand apart
What sets it apart We have shipped stores since 2016 for clients in India, the US, the UK, and the UAE. We write Liquid, extend checkout on Shopify Plus, connect Razorpay and Klaviyo, and use metafields so your team can edit content later.
Step 3: How progress gets tracked
How we track it The Dcrayon Score readout benchmarks your theme speed, product schema, and app bloat on day one. A weekly call plus a plain monthly summary tracks your sales goal across the 90-day plan. Either side can close it at day 90.
What holds true on every store we build
What ships on every Dcrayon Shopify project
Each item below maps to a real lever on your store and to how easily shoppers find and buy. Built and reviewed by your senior Shopify partner.
Custom Liquid themes
We write clean Liquid on Online Store 2.0 sections, matched to your brand and tuned for Core Web Vitals, so shoppers browse and check out smoothly on any device.
Apps, gateways, and shipping wired in
We connect the apps you need and set up Razorpay, Stripe, and Shiprocket so checkout and dispatch work.
We place test orders before your store goes live.
Store audit in the first week
We run a full store audit up front to find what holds sales back: page speed, theme layout, checkout steps, on-site search, and product discovery.
Weekly call, monthly readout
A weekly call with your builder and a plain monthly summary tied to your store metric.
The reporting rhythm is written into the contract.
Leave after 90 days
Month to month once the first 90 days close.
Stop whenever you like after that. We re-earn each cycle with work that keeps selling.
Three things behind every store we ship
Audit, plan, and build. The store check-up, the 90-day plan, and the hands-on Shopify work we run on every project.
Dcrayon store audit (Shopify check-up)
A clear check-up of your store covering speed, theme, checkout, and the paths that lead to sales. Free on every proposal call.
Dcrayon 90-day store plan
The 90-day plan that ties every theme fix, app, and test back to one store metric. Shaped over Shopify builds since 2016.
Dcrayon AI (build toolkit)
Our in-house toolkit that helps the team build, test, and repair your store, with a real Shopify partner reviewing every change before it ships.
How Dcrayon builds your store
Three plain steps that build on each other cycle after cycle.
Step 1: Audit
A free store audit mapped to where your sales stand today. A clear read on speed, checkout, and product discovery across your Shopify store.
Step 2: Plan
A written 90-day plan tied to one store metric you pick. Your senior Shopify partner is on the account from the first sprint. Leave any time after 90 days.
Step 3: Compound
A weekly call and a plain monthly report. The work stacks: a solid theme and checkout base in the first cycle makes bigger gains easier in the next.
Get my Dcrayon Shopify store audit
A free audit of your store and a 90-day plan to close the gap and grow orders.
+187%
Median revenue lift, year 1
Other Web & E-commerce services
Shopify Development sits inside the Web & E-commerce category. Most clients add nearby services once the store is live and growing.
WHY DCRAYON
Why Dcrayon Shopify work stands out
Stand out in a crowded catalog
Running a store that sells takes years of hands-on Liquid and checkout practice. Dcrayon carries that load so you can stay on the business.
Fair, flat pricing
A flat monthly fee tied to the build, not your ad spend. The quote follows your store audit.
People, helped by tools
A senior Shopify partner plus our Dcrayon AI toolkit on every account. The tools speed the work; a person reviews and ships every change.
Clear, honest reports
A weekly call and a plain monthly readout. One store metric anchors the whole report.
No long contracts
Month to month after the first 90 days. Leave any time after that.
One team across the whole store
Your Shopify build plus nearby web, SEO, and e-commerce work, under one roof with one lead. No handoffs between agencies, and a Shopify SEO agency in the same room.
Work across many markets
500+ projects shipped across India, the US, the UK, and the UAE since 2016. The patterns carry over; the details fit your market.
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The store audit is free. The 90-day plan is yours to keep.
Across our 485+ active retainers, the median 6-month gap we measure for Shopify stores running without a partner on the theme, apps, and search lands between Rs 5L and Rs 28L in lost sales. Book the call to size yours.
Free Dcrayon Shopify store audit and readout
A written 90-day plan tied to one store metric
Leave any time after 90 days, no yearly contract
A senior Shopify partner on every account; we take on a limited number
Question & Answer
Frequently asked questions
Real questions merchants ask Dcrayon before signing on.
Most stores show first real movement in 30 to 90 days, based on your starting Dcrayon Score, the theme condition, and your category. A cleaner checkout and faster collection pages usually lift sales first, with bigger gains building after.
Many agencies measure busywork. As a Shopify Partner building since 2016 for clients in India, the US, the UK, and the UAE, we measure one thing: real sales through your store, from add-to-cart to checkout completion.
Shopify retainers usually run Rs 1.8L to Rs 5L per month for a single-market store. Larger or multi-market builds on Shopify Plus scale above Rs 7L.
No. You run month to month once the first 90 days close, and you can leave any time after that.
Shopify Development is one of several Dcrayon Web & E-commerce services, and it pairs well with our Shopify SEO work. Many clients start with the store build and add nearby work as sales grow. See the full Web & E-commerce overview at /services/web-ecommerce.
Get my Dcrayon Shopify store audit
A free check-up of your store and the 90-day plan to grow orders.