One revenue metric per project
Every project is anchored to one number you pick, be it orders, AOV, or revenue.
We build and tune to it, and the monthly report shows only that. No vanity metrics.
Why brands trust Dcrayon with their store
Every Dcrayon store build rests on six commitments: conversion you can measure, a method you can inspect, and revenue numbers your finance team reads plainly.
One metric shapes the whole build
Baseline and tracking On the first call you pick the single number we build toward: checkout conversion rate, order volume, or revenue per visitor. We shape the storefront, product pages, and cart around that number, and the monthly report shows exactly where it stands.
A senior merchant on your account
From audit to launch The ecommerce strategist who maps your merchandising and checkout is the one who runs the account. No junior learns product feeds on your budget.
Built for product discovery in AI search
DcrayonAI toolkit Every store ships with product schema and clean feeds, so your catalog surfaces in Google Shopping and in answers from ChatGPT, Gemini, and Perplexity.
A clean exit at day 90
Month-to-month terms After the first 90-day build you move month to month. We re-earn each cycle, and merchants stay because conversion and revenue keep climbing.
Web and ecommerce under one team
Compounding storefront work Your storefront sits inside our wider web and ecommerce practice. As revenue grows, many merchants add CRO, feed management, or email from the same team.
A revenue report finance can read
Weekly call, monthly report A weekly call with your strategist and a monthly report tied to your chosen metric. One clear revenue number your finance team reads without jargon.
HOW DCRAYON BUILDS YOUR STORE
How Dcrayon builds and grows your store in 90 days
A short look at how a Dcrayon store project runs, from your free Score audit in week one to live revenue and checkout tracking by week twelve.
What does building an online store involve?
An online store is where your customers browse, add to cart, and pay. These three cards cover what a build includes, how our approach differs, and how Dcrayon measures the work.
Step 1: What we mean by a store build
Definition An online store is every step a shopper touches: category pages, product detail pages, the cart, checkout, payment, and the shipping handoff. We run it as one program, scoped to your catalog, planned over 90 days, and judged on a single revenue goal.
Step 2: Why a Dcrayon store is different
Differentiation Every store we build ships with clean product schema and a Google Merchant Center feed, so your items surface in Shopping results and in AI answers from ChatGPT, Gemini, Perplexity, and Google AI Overviews. The sales goal holds; the shelf your products sit on has widened.
Step 3: How we measure progress
Measurement We open with a free Dcrayon Score that grades your store's page speed, product data, and checkout flow. A weekly call and a plain monthly summary then track your one revenue goal across the 90-day plan. You can step away at day 90.
What we set up and tune on your store
What you get by default on every Dcrayon store project
Each item below ties to something that moves sales for your store, from page speed and product data to cart recovery, and helps your products show up in Google Shopping and AI answers across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Set up and checked by the strategist on your account.
DcrayonAI toolkit applied
Our in-house toolkit audits your product feed, flags broken variants and thin descriptions, and checks that your catalog surfaces in Google Shopping and in AI answers across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Brand listings cleaned up (new for 2026)
We correct your entries on Wikidata, Crunchbase, Trustpilot, and Google Merchant Center so AI answers and shopping surfaces name your brand and products correctly.
Included on modern projects, not a paid add-on.
Dcrayon Score baseline
A full store health check in week one.
It scores what moves sales: platform setup, catalog depth, checkout, GA4 tracking, product-search visibility, and revenue.
Weekly call + monthly report
A weekly call with your strategist and a monthly Score summary tied to your revenue metric.
The reporting rhythm is written into the agreement.
Easy exit at day 90
Month to month after the first 90-day build.
A clean exit sits in every agreement. We re-earn each cycle on conversion and revenue, not lock-in.
Three Dcrayon tools behind every store we grow
Score, plan, and fix. The health check, the 90-day store playbook, and the AI-search toolkit we run on every project.
Dcrayon Score (Web & E-commerce check)
A full store health check across the levers that move sales, from checkout to catalog. Free on every proposal call.
Dcrayon Growth Formula (the 90-day plan)
The 90-day playbook that ties each piece of store work, from CRO to feeds to checkout, back to one revenue metric. Shaped in 2024 around AI search.
DcrayonAI (the team toolkit)
Our in-house AI toolkit that runs catalog checks, structured-data fixes, and the feed work that gets your store found in search.
How Dcrayon builds and grows your store
Three simple steps that build on each other over time.
Step 1: Score
A free Dcrayon Score readout to start. A full check of your store, mapped against your current sales baseline.
Step 2: Plan
A written 90-day plan tied to the one revenue metric you pick. A senior ecommerce strategist on your account from week one. A clean exit any time.
Step 3: Compound
A weekly call and a plain monthly report. The work compounds, so the checkout and feed fixes in cycle one lift the revenue you see in cycle two.
Get my free Dcrayon store Score audit
A free store health check and the 90-day plan to close the gap between your storefront and its revenue potential.
+187%
Median revenue lift, year 1
Other Web & E-commerce services
Your online store is part of our Web & E-commerce work. Most clients add nearby services as results grow.
WHY DCRAYON
Why brands pick Dcrayon to build their store
Stand out in a crowded market
Building a store that sells well takes years of hands-on work across platforms, payments, and checkout. Dcrayon has built online stores since 2016 and carries the heavy technical load, so you can stay focused on stock, suppliers, and customers.
Fair monthly pricing
Flat monthly pricing tied to the store work, not a cut of your ad spend or GMV. Your quote follows your store Score readout.
People-led, AI-assisted
A senior ecommerce strategist plus the DcrayonAI toolkit on every account. The toolkit flags catalog and feed issues; the strategist checks and ships.
Clear, honest reports
A weekly call and a plain monthly Score report. One revenue metric shapes the whole dashboard, from sessions to checkout.
No long contracts
Month to month after the first 90-day build. A clean exit sits in every agreement, with no annual lock-in.
One team, full scope
Your storefront and the web work around it under one team and one strategist. No handoffs between a design shop and a marketing agency.
Experience across markets
500+ projects shipped across India, the US, the UK, and the UAE. The playbook carries over; the merchandising fits each market.
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The store Score is free. The 90-day plan is yours to keep.
Across our 485+ active retainers, the median six-month gap we measure for brands running a store with no growth plan sits between Rs 5L and Rs 28L in lost revenue. Book the scoping call to size yours.
A free Dcrayon store Score readout of your storefront and checkout
A written 90-day plan tied to one revenue metric you pick
A clean exit in every agreement, with no annual lock-in
A senior ecommerce strategist on every account, and seats are limited
Question & Answer
Frequently asked questions
Real questions store owners ask Dcrayon before signing on.
Most store projects show first real movement in 30 to 90 days, shaped by your starting Dcrayon Score, catalog size, and market. The revenue payback usually lands by month 3.
Many agencies report on busy work. Dcrayon has built and run online stores since 2016, so we report on real revenue and on how often your products show up in answers from ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Store retainers usually run Rs 1.8L to Rs 5L per month for a single market. Multi-market or larger catalog programs go above Rs 7L.
No. It runs month to month after the first 90-day build, with a clean exit in every agreement.
E-commerce Solutions is one of several Dcrayon Web & E-commerce services. Many clients start with a store build and add nearby services as sales grow. See the full Web & E-commerce overview at /services/web-ecommerce.
Get my free Dcrayon store Score audit
A free store health check and the 90-day plan.