One metric per build
Each build ties to one metric you pick, like day-30 retention or checkout rate.
The team ships to it and the monthly readout shows it. No vanity install charts.
Trust built on apps that ship and stay stable
Every Dcrayon build stands on six clear commitments: results you can see, methods you can audit, and store numbers your CFO can read.
The one metric every screen serves
Retention and activation Before we open Xcode or Android Studio, we agree on the single metric your app must move: signups, checkout completion, or fewer session drop-offs. Every monthly readout tracks that one number, not a wall of charts.
One senior engineer, start to store
Discovery to release The senior engineer who architects your app writes the release code too. No junior account handler practicing on your budget between you and the build.
Shipping to the stores since 2016
The DcrayonAI toolkit We have shipped to the App Store and Play Console since 2016 for clients in India, the US, the UK, and the UAE. Real submission history, not a pitch deck, built with Swift, Kotlin, React Native, and Flutter.
Walk away when a cycle ends
No yearly tie-in After the first release we work month to month. Clients stay because installs, retention, and crash-free sessions keep improving, not because a lock-in clause holds them in place.
One team for app and backend
Built to grow Your app sits inside our Mobile and Software group. Teams add the backend APIs, cloud hosting, and admin panels the app needs as the product grows.
Numbers your CFO can follow
Weekly call, monthly readout A weekly call with your engineer and a short monthly readout tied to your goal. Crash-free rate, retention, and store rating in plain figures your CFO can follow.
HOW WE WORK
How Dcrayon works with the brands we partner with
A short film on how we work: the people you deal with, how we report, and the results we hold ourselves to.
What is Mobile App Development?
Designing, coding, and submitting iOS and Android apps to the App Store and Play Store. Three cards cover what the work involves, how our build stands apart, and how we measure it on every job.
Step 1: What an app build means here
Definition Mobile app development sits inside our Mobile and Software group. We run it as a real build with wireframes, sprint releases, and store submission, scoped for your product and measured against the metric you chose.
Step 2: Why a Dcrayon build is different
Differentiation We match the stack to the job: Swift with SwiftUI and Kotlin with Jetpack Compose for native, React Native or Flutter for one shared codebase, and .NET APIs behind them. Shipped since 2016 across four markets.
Step 3: How we measure the work
Measurement A free Growth Intelligence audits your current app or concept first. From there a weekly call and a short monthly summary track your goal, and you can step away at the first review with no penalty.
What goes into every mobile app development build
What ships with every Dcrayon build
Each item below maps to something you can check: cold start time, crash-free session rate, install-to-signup conversion, and in-app sales. Built and reviewed by the senior developer on your account.
The right stack for the case
Swift and Kotlin when native performance and platform APIs matter, React Native or Flutter for a single shared codebase, and .NET APIs powering the backend.
We choose by your use case, not by what is trending.
Built to stay stable as you grow
Tested code, CI pipelines in Fastlane, and a clear architecture so the app holds up as users grow.
You own the repo with no lock-in, and a senior engineer signs off on every release.
A free check across 150 points
Up front we run a free check across 150 points covering cold start, crash-free rate, the onboarding flow, and how the app supports your goal.
Weekly call, monthly readout
A weekly call with your engineer and a short monthly summary tied to your goal.
The cadence is agreed in writing before work starts.
Leave when a cycle closes
Month to month once the first cycle closes.
You can leave at any cycle end. We re-earn the account each cycle by moving the number.
The three tools behind every app we ship
Score, Plan, and Repair. The free check, the cycle plan, and the toolkit we run on every mobile app development build.
Growth Intelligence (Mobile and Software)
A free check across 150 points. The Mobile and Software part scores cold start, crash-free rate, retention, and store health. Free on any proposal call.
Dcrayon Growth Engine (the 90-day plan)
The cycle plan that lines the build up behind the one metric you pick. Sharpened across years of shipping to the App Store and Google Play since 2016.
DcrayonAI (our build toolkit)
Our in-house toolkit that helps the team catch crashes, tighten code, and trim cold start. People decide; the tools assist.
How Dcrayon builds and ships your app
Three steps that stack across cycles.
Step 1: Score
A free Growth Intelligence across 150 points, run on your live app. It maps where your build stands: cold start, crash-free rate, retention, and store rating.
Step 2: Plan
A written cycle plan tied to the one metric you pick. A senior engineer on your account from the first call. Free to leave when a cycle closes.
Step 3: Compound
A weekly call and a short monthly readout your CFO can read. The work stacks: a stable base in cycle one sets up bigger retention gains in cycle two.
Get your free Growth Intelligence on your live app
A free check across 150 points and the cycle plan to close the gap between your app today and the goal.
+187%
Median revenue lift, year 1
Other Mobile & Software services
Mobile App Development sits inside the Mobile & Software category. Most clients expand into adjacent leaves as the program compounds.
WHY DCRAYON
Why teams pick Dcrayon for mobile app development
Ship an app that keeps users
Building an app that stays stable and keeps users takes years of hands-on practice. Dcrayon carries that work so you can stay focused on running the business.
Flat monthly retainers
Flat monthly pricing tied to scope, not install volume or ad spend. Your quote is anchored to your free Growth Intelligence.
Human-driven AI
A senior engineer plus the DcrayonAI toolkit on every account. The tools flag crashes and slow screens; the engineer checks and ships.
Clear build reports
A weekly call and a short monthly readout your CFO can read. One metric anchors the whole report.
No long-term contracts
Month to month once the first cycle closes. Free to leave at any cycle end with no penalty.
One team, full scope
Your app plus the backend APIs, cloud hosting, and admin work it needs, under one team. No handoffs between an app making company and a separate backend firm.
Cross-industry experience
500+ projects shipped across India, the US, the UK, and the UAE since 2016. The engineering patterns carry over; the product choices adapt per case.
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Your Growth Intelligence is free. The cycle plan is yours to keep.
Across the 485+ brands we have served, the six-month gap we measure for brands running on a stale or half-finished app lands between Rs 5L and Rs 28L in lost revenue. Book the call to size yours.
A free Growth Intelligence across 150 points on your live app
A written app build plan tied to one metric you pick
Free to leave when a cycle closes, no yearly tie-in
A senior engineer on every account; our capacity is finite
Question & Answer
Frequently asked questions
Real questions clients ask before choosing our app development company.
It depends on your starting Growth Intelligence, the scope, and your case. We track retention and store rating from the first release, so you can watch the number move cycle by cycle.
Many firms bill for hours logged. We have shipped apps since 2016 and build toward your single goal, whether that is more signups, more sales, or fewer drop-offs, with the stack picked for your case.
Most mobile app development retainers run Rs 1.8L to Rs 5L per month for a single-platform build. Multi-platform or larger apps run above Rs 7L.
No. Month to month once the first cycle closes. You can leave at any cycle end with no penalty.
Mobile App Development is one of several Dcrayon Mobile and Software services. Clients often start with the app, then add backend APIs and cloud hosting as it grows. See the full Mobile and Software overview at /services/mobile-software.
Get your free Growth Intelligence on your live app
A free check across 150 points and the cycle plan.
Ready to Grow Your Business?
Get a free consultation and custom marketing strategy from our expert team.
Bring the numbers you already have. We will read them against what we see across 500-plus campaigns and show you where the real opportunity sits.
If we are not the right fit for the work, we will tell you that too.