We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach web development in Chicago
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Strategy & Planning
Right approach from the start We understand your goals, content needs, and team capabilities before designing anything. Proper planning ensures the site we build actually works for your business long-term.
Step 2: Custom Design
Your brand, not a template Original designs created specifically for your business. We design for your audience and goals, not generic aesthetics. Your site looks like yours, not like everyone else's.
Step 3: WordPress Development
Fast, secure, maintainable Clean WordPress implementation with performance and security built in. We choose solutions carefully and build for the long term. A site that performs well and is easy to maintain.
Step 4: Launch & Support
Ongoing partnership Thorough testing, smooth launch, and training for your team. Maintenance plans keep your site updated, secure, and performing well. We're here whenever you need us.
Our Web Development methodology
What separates a Dcrayon web development engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.0% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Web Development engagement
Scope, pricing model, and the team structure for businesses in Chicago.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current web development performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 2,000-6,000 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Web Development audit in Chicago
A senior strategist reviews your current web development setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
-71%
Page load time reduction
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic web development agency.
WordPress Specialists
500+ WordPress sites delivered. We know the platform inside out - every hook, every optimization, every security measure.
Performance Focus
WordPress can be bloated. We build lean, fast sites that score 90+ on PageSpeed and keep visitors engaged.
Security First
WordPress is attacked constantly. We implement security measures that protect your site without slowing it down.
Smart Solutions
Not every feature needs a plugin. We build custom solutions when they make sense and choose reliable plugins when they don't.
Easy Content Management
WordPress is for editing, not fighting. We build sites your team actually enjoys updating.
Reliable Support
WordPress needs ongoing care. We provide maintenance plans that keep your site secure and running smoothly.
FAQ
Questions & answers
What businesses in Chicago ask us about web development before signing.
WordPress powers 40%+ of websites for good reasons: flexible, cost-effective, huge ecosystem, and you own your content. Modern WordPress with good hosting outperforms most alternatives. It's not perfect for everything, but excellent for most business sites.
Proper hosting selection, minimal plugin use, image optimization, caching, and clean code. We avoid bloated page builders and unnecessary features. Speed is designed in from the start, not added as an afterthought.
Yes, when properly configured. Most WordPress security issues come from neglected updates and poor practices. We implement security measures, provide maintenance plans, and keep sites updated. Properly managed WordPress is very secure.
Depends on your needs. Builders add flexibility but also bloat and complexity. For simple content updates, Gutenberg blocks work well and perform better. We recommend builders only when the flexibility genuinely benefits you.
Hosting: Rs 5-20K/year depending on traffic. Premium plugins: Rs 5-15K/year. Maintenance/support: Rs 3-8K/month. Much lower total cost than most SaaS alternatives for similar functionality.
Get your Dcrayon Score
Free diagnostic of your web development performance and the 90-day plan to close the gap.