We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Closet Audit
Find what's not working Complete review of your Poshmark closet: listings, photos, pricing, descriptions, and engagement patterns. We identify exactly why sales are slow with platform-specific analysis.
Step 2: Visual Optimization
Photos that sell Photography assessment and recommendations. Lighting, backgrounds, styling, and cover photo selection. We guide improvements that increase clicks and conversions.
Step 3: Activity Strategy
Sustainable engagement Sharing schedule, community participation, and follower building. We develop activity routines you can maintain that boost algorithm visibility without burnout.
Step 4: Pricing Strategy
Sell while maintaining margins Pricing research, offer strategy, and promotion planning. We help you price competitively while protecting your profits in Poshmark's negotiation-heavy culture.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 1.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 120-450 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Poshmark Algorithm Experts
We understand how Poshmark search and discovery work. We know what makes listings sell.
Share Strategy
Poshmark rewards active sharing. We develop sustainable sharing strategies that boost visibility.
Photography Guidance
Flat lays and model shots that stop scrollers. We assess and improve your visual presentation.
Pricing Strategy
Poshmark buyers expect deals. We help price for offers while maintaining margins.
Community Engagement
Poshmark is social. We develop engagement strategies that build followers and sales.
Closet Optimization
Cover photo, bio, organization - your closet presentation matters. We optimize the complete experience.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Usually visibility or pricing issues. Your listings might not appear in search (SEO/sharing problem) or buyers see them but don't purchase (pricing/photo problem). Poshmark requires consistent activity and optimized listings to succeed.
Critical. Poshmark's algorithm favors active sellers. Daily sharing of your closet and community sharing boosts visibility significantly. Sellers who share consistently see 3-5x more sales than passive listers.
Absolutely. Your cover photo determines whether shoppers click. Poor lighting, cluttered backgrounds, or unflattering angles kill click-through rates. Good photos are the difference between selling and sitting.
Depends on your goals and margins. Poshmark culture expects negotiation. Pricing strategy matters - price high enough to accept reasonable offers. We help develop pricing and offer strategies that balance sales volume with profitability.
Sharing strategy shows results within 1-2 weeks. Photography improvements convert immediately. Building follower base takes 2-3 months of consistent effort. Most closets see meaningful improvement within 60 days.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.