We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Shop Optimization
Frictionless purchasing Instagram Shop setup, product catalog optimization, and checkout configuration. We make buying easy so impulse interest converts to actual purchases.
Step 2: Content Strategy
Posts that sell Content mix that balances engagement with commerce. Product showcases, lifestyle content, user-generated content, and promotional posts. A feed that builds brand and drives sales.
Step 3: Reels & Stories
Video that converts Short-form video strategy for discovery and sales. Reels for reach, Stories for urgency. We develop formats and cadences that work for your products and team capacity.
Step 4: Paid Amplification
Ads that drive purchases Instagram advertising optimized for conversions, not vanity metrics. Audience targeting, creative testing, and campaign management focused on actual sales and ROI.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 1.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 80-250 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Instagram Commerce Experts
We've helped 200+ brands sell on Instagram. We know what converts followers into customers.
Shop Setup Optimization
Instagram Shop configuration, product tagging, and checkout flow. We optimize the complete purchase path.
Content That Sells
Lifestyle content, product showcases, user-generated content. We develop feeds that drive purchases naturally.
Reels & Stories Strategy
Video content drives discovery. We create strategies for the formats Instagram's algorithm rewards.
Paid Ads Expertise
Instagram ads that convert, not just get likes. We manage campaigns focused on actual purchases.
Sales Attribution
Track which posts and ads drive actual sales. Know your Instagram commerce ROI precisely.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Followers don't automatically become customers. Common issues: no clear path to purchase, content that entertains but doesn't sell, wrong audience attracted, or trust gaps. We analyze your specific situation to identify the actual conversion blockers.
Both can work. Instagram Shop reduces friction for impulse purchases. Your website offers more control and captures email addresses. We recommend testing both and measuring which converts better for your products and audience.
Increasingly critical. Reels get 2-3x more reach than static posts in 2026. They're essential for discovery and reaching new potential customers. We develop Reels strategies that showcase products while earning algorithm favor.
Clear calls to action, shoppable posts, Stories with link stickers, and content that addresses buying objections. We develop content strategies specifically designed to move followers from engagement to purchase.
With proper setup, some brands see sales within weeks. Building sustainable Instagram commerce typically takes 3-6 months. Paid ads can accelerate results. We set realistic expectations based on your starting point and goals.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.