We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach amazon marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Account Audit
Find what's broken Deep dive into your Seller Central data, listings, advertising, and competition. We identify exactly why sales are struggling - not theories, but data-backed diagnosis of your specific problems.
Step 2: Listing Optimization
Convert more browsers Keyword research, title optimization, bullet point rewriting, image assessment, and A+ content review. We fix the elements that turn shoppers into buyers.
Step 3: Advertising Restructure
Profitable visibility PPC campaign audit and rebuild. Proper campaign structure, keyword targeting, bid optimization, and negative keyword management. Advertising that drives sales profitably.
Step 4: Ongoing Optimization
Continuous improvement Monthly management to maintain momentum. Track what's working, adjust what isn't, and keep your Amazon business growing. Data-driven decisions every month.
Our Amazon Marketing methodology
What separates a Dcrayon amazon marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 0.4-0.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Amazon Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current amazon marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 80-300 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Amazon Marketing audit
A senior strategist reviews your current amazon marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic amazon marketing agency.
Amazon Diagnostic Experts
We've audited 500+ struggling Amazon accounts. We know exactly why sales stall and how to fix it.
Listing Optimization
Poor listings kill sales. We fix titles, bullets, images, and A+ content that actually converts browsers to buyers.
PPC That Works
Bad advertising wastes money without sales. We restructure campaigns for profitable visibility.
Review Strategy
Low reviews destroy conversion rates. We implement compliant strategies to build social proof.
Data-Driven Fixes
We diagnose with data, not guesses. Analytics reveal exactly what's broken and what to prioritize.
Results in 30-60 Days
Most accounts see meaningful improvement within 4-8 weeks of implementing our recommendations.
FAQ
Questions & answers
What growth-stage businesses ask us about amazon marketing before signing.
Usually it's visibility or conversion issues. Your listings might not appear in search results (SEO problem), or shoppers see them but don't buy (conversion problem). Common culprits: poor keywords, weak images, insufficient reviews, uncompetitive pricing, or ineffective advertising.
Check your session-to-order conversion rate in Seller Central. Below 10% for most categories means listing issues. Compare your images, bullets, and reviews against top competitors. Often the gaps are obvious once you look critically.
Not necessarily. Competing on price alone is a race to the bottom. Often the issue is perceived value - better images, A+ content, and reviews can justify higher prices. We analyze whether pricing or value presentation is your actual problem.
Depends on what's broken. Listing optimization shows results within 2-4 weeks. PPC restructuring improves within 4-6 weeks. Building reviews takes 2-3 months. Most accounts see meaningful turnaround within 60-90 days of implementing changes.
We can't guarantee specific numbers - too many variables outside our control. What we guarantee is finding the real problems and implementing proven fixes. Clients who follow our recommendations consistently see improvement.
Get your Dcrayon Score
Free diagnostic of your amazon marketing performance and the 90-day plan to close the gap.