We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach influencer marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Strategy Development
Goals shape everything We define campaign objectives, target audience, platform mix, and success metrics before identifying influencers. Clear strategy prevents wasted spend and ensures creators align with your actual business goals.
Step 2: Influencer Selection
Quality over quantity We match your brand with creators whose audiences genuinely fit your target market. Engagement authenticity, content style, and brand safety all evaluated. You approve every influencer before we reach out.
Step 3: Campaign Management
End-to-end execution Outreach, negotiation, contracts, briefs, content review, and posting coordination all handled. We manage creator relationships professionally so content goes live on time and on brand.
Step 4: Performance Analysis
Learn and optimize Real-time tracking dashboards show campaign performance. Monthly reports detail ROI by influencer and content type. Insights feed into future campaign optimization for continuously improving results.
Our Influencer Marketing methodology
What separates a Dcrayon influencer marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Influencer Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current influencer marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 150-800 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Influencer Marketing audit
A senior strategist reviews your current influencer marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+3.4x
ROAS lift via influencer programme
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic influencer marketing agency.
Vetted Creator Network
2,500+ influencers across niches, all manually reviewed for engagement authenticity and content quality.
Performance Tracking
Track every click, conversion, and sale. Know exactly which influencers drive ROI, not just impressions.
Relationship Management
We handle contracts, briefs, negotiations, and payments. You focus on strategy while we manage creators.
Brand Safety First
Content review before posting. Protect your brand from inappropriate associations or messaging fails.
Multi-Platform Expertise
Instagram, YouTube, TikTok, LinkedIn, podcasts. We match platforms to your audience and goals.
Fast Campaign Launch
From brief to first posts in 2-3 weeks. Our existing creator relationships accelerate timelines.
FAQ
Questions & answers
What growth-stage businesses ask us about influencer marketing before signing.
Influencer marketing partners your brand with content creators who have engaged audiences in your target market. Creators produce authentic content featuring your product or service. Their followers trust recommendations, driving awareness and conversions you can't achieve through traditional ads.
We analyze your target audience demographics and interests, then match with influencers whose followers align. Beyond follower count, we evaluate engagement rates, content quality, audience authenticity, and brand fit. You approve all influencers before outreach.
Micro-influencers (5K-50K followers) have smaller but highly engaged, trusting audiences. Macro-influencers (100K+) offer reach but lower engagement rates. Most campaigns benefit from a mix: macro for awareness, micro for conversions and authenticity.
Custom tracking links and promo codes attribute sales to specific influencers. We track engagement, clicks, conversions, and revenue. Monthly reports show cost per acquisition and return on investment by influencer and campaign.
Micro-influencer campaigns start around Rs 1-2L monthly. Comprehensive programs with larger influencers typically run Rs 5-15L. We scale recommendations to your budget and optimize spend toward what performs best.
Get your Dcrayon Score
Free diagnostic of your influencer marketing performance and the 90-day plan to close the gap.