We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Local SEO
Own your territory Dominate 'lawyer near me' and practice area searches in your market. Google Business Profile optimization, local citations, and location-specific content. When potential clients search, you appear.
Step 2: Paid Advertising
Capture ready-to-hire clients Google Ads targeting people actively searching for legal help. Carefully managed campaigns that comply with bar rules. Track cost per consultation and optimize for quality leads, not just clicks.
Step 3: Content Marketing
Build authority Educational content that demonstrates expertise and builds trust. Practice area guides, FAQ resources, and blog content that ranks. Position your firm as the knowledgeable choice in your specialty.
Step 4: Reputation Building
Reviews that convert Ethical strategies for generating and showcasing client reviews. Review monitoring and response management. Build the social proof that helps potential clients choose your firm with confidence.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 3.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 3,000-12,000 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Legal Industry Specialists
We've worked with 60+ law firms. We understand attorney marketing rules, client confidentiality, and what drives legal leads.
Bar Compliance Expertise
Marketing that follows state bar advertising rules. We know what you can and can't say in legal marketing.
Case Acquisition Focus
Not just traffic - actual case inquiries. We optimize for consultation bookings and quality lead generation.
Local SEO Dominance
When someone searches 'lawyer near me' you need to appear. We build local presence that captures high-intent searches.
Reputation Management
Reviews drive legal decisions. We help build and showcase client testimonials ethically and effectively.
Practice Area Targeting
Personal injury, family law, criminal defense - each practice needs different strategies. We specialize accordingly.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Local SEO is foundational - appearing in 'lawyer near me' searches. Content marketing builds authority. Google Ads captures high-intent searchers. Reviews build trust. The right mix depends on your practice areas and competition level.
We're familiar with state bar advertising regulations. All content and ads are reviewed for compliance before publishing. We avoid prohibited claims, ensure proper disclaimers, and document everything. Your marketing stays ethical and compliant.
Paid ads generate calls within days of launch. SEO typically shows ranking improvements in 3-4 months, meaningful lead flow in 6 months. Reputation building is ongoing. We set realistic expectations and track progress monthly.
Depends on practice area competition and market size. Small firms often start with Rs 50K-1L monthly. Competitive practices like personal injury may need Rs 2-5L+ to compete effectively. We recommend starting conservative and scaling what works.
Yes. Professional law firm websites with proper practice area pages, attorney bios, case results, and consultation request forms. Mobile-optimized, fast, and compliant with accessibility standards. Website is the foundation everything else builds on.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.