We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How Dcrayon delivers web projects
Four capabilities that make websites perform and convert.
Step 1: Headless Architecture
Speed at scale Next.js + Contentful migration cut page load 71%. Modern stack, decoupled CMS, edge delivery.
Step 2: Core Web Vitals
Performance that ranks All three CWV from failing to passing at p75 mobile. LCP, FID, CLS optimised for real users.
Step 3: Migration Without Loss
SEO equity preserved 301 redirect map preserved all rankings during WordPress to headless migration. Zero organic traffic loss.
Step 4: Editorial Efficiency
Fast content updates Publish-to-live from 12 hours to 3 minutes. Editors work in Contentful, changes go live instantly.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
-71%
Page load time reduction
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Design + Dev Under One Roof
No agency handoffs or miscommunication. Designers and developers work as one team from first sketch to launch.
Mobile-First Standard
Over 60% of visitors use phones. Every site we build performs beautifully on mobile devices first.
Speed Obsessed
Sub-3-second load times. We optimize every image, script, and server response for peak performance.
Conversion Engineering
Websites that look good but don't convert are failures. We design for business results, not just aesthetics.
SEO Built In
Technical SEO foundations included in every build. Clean code, proper structure, and search-friendly architecture.
Real Support
Questions get answered by humans who built your site. Not chatbots, not overseas call centers.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Headless migration: LCP 8.4s to 2.4s (71% faster), bounce rate 58% to 42%, hosting cost down 77%, zero ranking loss, publish time 12 hours to 3 minutes.
Yes, both building on WordPress and migrating away from it. Our headless migration moved a site from Pantheon Enterprise WordPress to Next.js + Contentful with 77% cost reduction.
Comprehensive 301 redirect mapping preserves rankings. Our headless migration had zero organic traffic loss, stable search visibility throughout.
Headless migration took all three CWV from failing to passing at p75 mobile. LCP dropped from 8.4s to 2.4s. These metrics directly impact rankings.
Depends on scope. The headless migration was a complex multi-month project. Simpler WordPress builds can launch in 4-8 weeks.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.