We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Search Strategy
Paid + organic together We analyze your market, competitors, and buyer search behavior. Strategy covers both paid campaigns for immediate results and organic optimization for long-term sustainable traffic. Integrated approach maximizes total search visibility.
Step 2: Campaign Management
Daily optimization Active management of keywords, bids, ads, and targeting. We test continuously and reallocate budget toward what works. Your campaigns improve every week based on real performance data.
Step 3: Landing Pages
Convert paid traffic Ad clicks need matching landing experiences. We build dedicated pages optimized for conversion, A/B test variations, and continuously improve. Better landing pages mean lower costs and more leads.
Step 4: Reporting & Insights
Clear ROI visibility Monthly reports showing exactly what you got for your investment. Leads, costs, trends, and recommendations for improvement. Complete transparency into campaign performance and optimization opportunities.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
SEM + SEO Combined
Paid and organic search work together. We optimize both for maximum visibility and efficient spend.
Conversion Focused
Traffic means nothing without results. We optimize for leads and sales, not just clicks and impressions.
Keyword Intelligence
Deep research into what your buyers actually search for. We find opportunities competitors miss.
AI-Powered Bidding
Smart bid strategies that adjust in real-time based on conversion probability. Better results at lower costs.
Landing Page Optimization
Ad clicks need matching landing experiences. We build and test pages that convert paid traffic.
Full Transparency
You own your accounts and see all data. No hidden fees, no mysterious markups. Real partnership.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
SEO improves organic (free) search rankings through content and technical optimization. SEM typically means paid search advertising like Google Ads. Best results come from combining both: paid for immediate visibility, organic for sustainable long-term traffic.
Depends on your industry competition and goals. Most B2B companies start with Rs 50K-2L monthly ad spend plus management fees. Consumer brands often need Rs 2-5L+ to compete. We recommend starting conservative, proving ROI, then scaling what works.
Paid search delivers immediate visibility once campaigns launch. Optimization typically shows meaningful improvements within 4-6 weeks as we gather data. Full campaign maturity usually takes 3 months of continuous testing and refinement.
Yes. Google gets most attention but Bing can deliver quality leads at lower costs, especially for B2B audiences. We typically start with Google, then expand to Bing once performance is stable. Same management fee covers both platforms.
Primary metrics: cost per lead, cost per acquisition, and return on ad spend. We track conversions properly through your entire funnel, not just clicks. Monthly reports show exactly what your investment delivered in business outcomes.
Get your Growth Intelligence
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.